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Human resources as a factor of rural development
Vazačová, Alžběta ; Perlín, Radim (advisor) ; Jančák, Vít (referee)
Problems of rural development are influenced by changes in perception and conception of rural areas in developed countries, there is paradigm shift within the theory. It is reflected into the policy of single countries and into the structural policy of EU on the global level. Differentiated rural space requires differentiated approach in the form of local development which is based on endogenous potential. Activity and initiative of local human resources - human capital and especially social capital is able to cause differentiated development of rural areas. This thesis tries to confirm the relation between quality of human resources and level of rural development on the example of czech rural municipalities. Key words: local rural development, regional policy, human resources, human capital, social capital, endogenous potential
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Implementation of process performance measurement in a financial accounting department
Pešata, Karel ; Maryška, Miloš (advisor) ; Huk, Jan (referee)
The thesis deals with the subject of process performance measurement in a financial accounting department in the context of outsourcing these processes or their parts. The aim of the thesis is to propose a set of indicators for measuring the performance of financial accounting department in the context of processes in an international telecommunications company with respect to effective measurement, integrity with corporate business processes and meaningful and correct values of these metrics. Firstly, in the theoretical part, the reader is informed about the core processes in a finance accounting department. The reader is informed about the basic terms related to performance measurement, in particular KPI's (definition, implementation, evaluation, meaning ...). Finally, basic concepts associated with outsourcing are explained and the importance of performance indicators in the relationship between the supplier of the accounting services and the customer is outlined. The practical part deals with the design of performance indicators for a finance accounting department of an international telecommunications company. The indicators are designed to reflect the processes in the company. An emphasis is on those processes (or parts thereof) that are provided externally - by a third party provider of accounting services. Each indicator is defined by its description, meaning and method of measurement. If any adjustments to the processes are necessary, these process changes are described. The weaknesses and risks of implementation are indicated in the following section. The results of the individual measurements are presented for a minimum of 6 consecutive months (where it was possible to obtain data retrospectively, the values are calculated for the minimum of 12 months).
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Corporate Culture
Svačinová, Tereza ; Pilař, Ladislav (advisor) ; Tučková, Karolína (referee)
This bachelor thesis deals with the topic of corporate culture that is an important part of every company. The first part is focused on the theoretical concept of the topic and is based on a specialized literature study. General ideas, such as characteristic of corporate culture, its history, origin, structure, elements, typology, content and power, research, impact on individuals and the way of change, are also defined here. In the practical part, it was come out of questionnaire and observation made in the specific company. Results were reviewed and a solution of the current situation in the company was suggested.
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Differenciation strategy of brands Král Sýrů and Sedlčanský
Bernold, Jakub ; Lhotáková, Markéta (advisor) ; Kopecký, Jan (referee)
This diploma thesis aims at strategic strategic differentiation of two brands. The main goal of the thesis is to analyze the current marketing strategy of the brands that are competitive to each other in the category of white mold cheese. The brands have a common owner. They facing a continuous decline in market share. At the same time, the whole category of white mold cheese is growing. The thesis is divided into two parts.In the first part,there are described theoretical approaches of creating marketing strategy, brand management, brand differentiation and market segmentation. It contains various concepts of shaping marketing strategies and their realization. In the second part, there is an analysis of the brands, the market situation and the consumer behavior. In the final part, the author proposes recommendations of the future marketing strategy.
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Construction of the perfect health : analysis of health magazines on the Internet
Brožová, Pavla ; Trampota, Tomáš (referee) ; Reifová, Irena (advisor)
Diploma thesis "Construction of the perfect health: analysis of health magazines on the Internet" explores the way health, illness and their relation are constructed in the media. The theoretical part brings the insight into selected health comunication areas, especially those connected to the media. It also concens the questions of the influence of society on the approach to the body, health and illness. The theoretical conception for further research is based on the theory of social construction of the reality. Research part includes both the quantitative and the qualitative analysis. The aim of the quantitative one is to search the structure of the health related articles and to create a tool for qualitative analysis to have a point to start from. Qualitative part is supposed to result into categories of the constructions of health and illness the media create.
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The impact of the IPO of AVG Technologies on its corporate governace
Sakalová, Gabriela ; Škerlíková, Tatiana (advisor) ; Daněk, Stefan Svatopluk (referee)
The goal of my bachelor thesis is to evaluate the impact of the initial public offering of AVG Technologies N. V. (hereafter AVG) on its corporate governance. The bachelor thesis itself is divided into two parts. The issue of corporate governance, the concept of initial public offering and the New York Stock Exchange are explained in the thesis. Moreover, there is described the characteristics of AVG and its corporate governance where the administrative structure and remuneration of employees are discussed in more details. In addition, the corporate governance of the company AVG is compared with corporate governance of two different companies. I listed the necessary steps leading to satisfactory conditions set by the New York Stock Exchange specifically meeting the conditions of corporate governance. It explains how the company agreed to conditions and then proceeded to reach their fulfilment. The company would be unable to make the initial public offering on the New York Stock Exchange without meeting these conditions. I came to conclusion that the IPO affected the original corporate governance of AVG Company.
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Problems of Mexican economy in the context of CSR behaviour of multinational companies
Polláková, Simona ; Bič, Josef (advisor) ; Pavlík, Petr (referee)
The aim of the thesis to seek relationship between socially responsible behaviour of Mexico's multinationals and the problems the country faces. The theoretical part first characterizes the theory of stakeholders, then approaches the concept of corporate social responsibility and ultimately advances to present Mexico itself including its issues. The practical part is based upon the analisis of selected multinationals born in Mexico which are instrumental to help answer the principal question, namely: whether the selected firms by acting responsibly do so by addressing the challenges of Mexican economy.
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Analysis of the approach to corporate social responsibility in comparison with the requirements of GRI standard
Bláhová, Veronika ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
The Master's thesis deals with the analysis of performance requirements of the standard GRI (Global Reporting Initiative) in selected companies. Standard GRI is considered as an internationally recognized tool for creating reports on corporate social responsibility (CSR). The theoretical part is initially focused on the characteristics of the concept of corporate social responsibility and the included areas, afterwards it describes variety of options how to assess CSR activities. The largest space is devoted to the GRI standard and its most current version of guidelines for reporting G3.1. These guidelines are the background for analysis and evaluation of CSR reports. The result of the analysis is to find shortages and to summarize important steps which should be a guide for companies how to approach to the reporting in better and more efficient way.
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Strategy of internet shop to enter foreign market
Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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The system of human resource management in international company ADP Employer Services Česká republika, a.s.
Dobrovolskaya, Yana ; Nový, Ivan (advisor) ; Králová, Tereza (referee)
This thesis deals with the system of human resource management in international companies. The theoretical part is focused on the concept of international human resource management basic methods and trends and techniques of human resource management in international corporations. The practical part is devoted to analyze the current state of human resources management in ADP Employer Services Ceska republika a.s. the daughter company of international organization ADP Inc. Based on my practical research: employees survey and personal interview with the local HR Business Partner Lead I will evaluate the current state of human resource management system in the company and make series of recommendations that will help to improve the system of human resources for ADPs branch in Czech Republic which is the main contribution of this thesis.
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