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Positive and negative attitudes towards animals
Peléšková, Šárka ; Landová, Eva (advisor) ; Špinka, Marek (referee)
During the entire course of evolution of our species have animals played an important role in human society and culture. They receive considerably more attention over other stimuli and the interest in animals is accompanied by both positive and negative emotions. This work deals with human attitudes towards three classes of vertebrates - amphibians (Amphibia), mammals (Mammalia), and birds (Aves) - and aims to reveal morphological and other perceptional characteristics of these animals (colour, pattern) that are responsible for their ratings of attractiveness, and of fear and disgust induced, and to investigate the relationship of negative emotions and human aesthetic preferences. The testing, underwent by 536 respondents, revealed the general body shape has the most significant impact on the rating of attractiveness and disgust induced by amphibians. Mammals and birds were significantly influenced by their real body size that was impossible to completely filter out by standardising of the photographs. Colours were of merely marginal influence, saturation contributed to the positive rating, whereas dark and dull colours were rated rather negatively. Particular colours were specific for individual groups. The relations between the examined quantities were not uniform among all the investigated...
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Factors influencing worldwide zoo collections of lizards, snakes, turtles and crocodiles: effect of conservation status, body size and their attractiveness to humans
Janovcová, Markéta ; Landová, Eva (advisor) ; Komárek, Stanislav (referee)
There is a large number of species existing in the world; each year, however, the number of the endangered ones rapidly increases. Nowadays, captive breeding becomes an option for their survival in refugees. Sufficient population with satisfactory breeding management gives hope for survival to the endangered species (in mid-term) or even possible future reintroduction to their natural habitat. WAZA is currently the world's leading association of worldwide zoos and similar breeding facilities. Because these institutions operate as a network to facilitate the exchange of reared individuals, for conservation purposes, their captive populations may be seen as one large population characterized by its size, i.e., the total number of individuals. Such view is currently recognized by many conservationists as the so-called concept of Noah's Ark. The space on the Ark is limited, therefore it is needed to heed the characteristics of the species aboard to maximize the conservation potential. Many factors influence the presence of species in zoological gardens. Following previous studies we selected some factors that may be important, i.e., body lenght, taxonomy, and IUCN status. Analysis of these factors among the main reptile clades shall reveal the pattern of reptile composition in worldwide zoos. One of the factors...
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Cult of surface: analysis of girl magazine Top divky from the perspective of the beauty myth
Hanzlíková, Terezie ; Havelková, Hana (advisor) ; Kiczková, Zuzana (referee)
The thesis deals with the beauty myth and its presentation in Top dívky girl magazine. It focuses on revealing mechanisms used by the magazine to attract girls' attention, and their gender consequences. Observing both analogical and contrasting traits of presenting the beauty myth to girls and women is an important part of the thesis. In its theoretical part, the author begins by presenting the ongoing discussion on the beauty myth led by Naomi Wolf (2000), the feminist theorist. The basic theoretical framework for this thesis is Wolf's proposition of the "female" beauty myth, which subsequently helps the author to examine the "girlish" beauty myth. In her research, the author uses open, axial and selective coding. By determining the central category of Cult of surface, the thesis unveils the essential message of the beauty myth in Top dívky. The surface is the main aspect not only of girls' appearance, but also of their relationships and interests. The functioning of the cult of surface is enabled by the discourse of easiness and the accessibility of beautification, which the thesis considers as a very important aspect of the beauty myth in the girl magazine. Basic propositions on the female beauty myth apply to girls as well, however, there are certain nuances to consider, which the author also...
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Female characters in early proses of Julius Zeyer
Kumžáková, Karolína ; Vaněk, Václav (advisor) ; Činátlová, Blanka (referee)
(in English): This bachelor thesis looks at female characters in early novels of Julius Zeyer. The main theme of the thesis is Šalda's statement that highlights a strong position of women in Zeyer's novel and devides female characters into angels and hellcats. The aim of the thesis is to verify this division in following novels: Ondřej Černyšev, Román o věrném přátelství Amise a Amila and Gompači and Komurasaki. The analysis of novels focuses on differences in artistic interpretation of female and male characters, reflecting the polarity of the woman as angel and the woman as devil, and explores the position of female characters in all their subtleties.
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Viewers Motivations for Watching Beauty Videos on You Tube
Jiroušková, Dominika ; Křížková, Alena (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis focuses on motivations for watching beauty videos on YouTube. The aim is to clarify why viewers watch amateur videos that communicate topics related to physical appearance. Assuming the audience as an active actor of media communication the thesis is based on uses and gratification theory. Viewers watch beauty videos consciously to meet their individual needs. Based on an analysis of eleven interviews with regular viewers of beauty videos this thesis reveals five categories of motivation. Beauty videos represent the source of information, the source of entertainment, the platform for communication with individuals with shared theme of interest and the tool for self-education. These motivations are not specific for this specific type of media and can motivate viewers to watch amateur beauty videos and professional beauty shows equally. The key motivation for watching beauty videos on YouTube is the interest of videobloggers. Authors of beauty videos disclose parts of their privacy, show their imperfections and interact with their audience. Using these practices videobloggers evoke the illusion of a close relationship between them and their viewers. Viewers have the opportunity the create strong social ties to videobloggers.
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Influence of the school environment for developing eating disorders gaze of ex-patient of Havlíčkobrodsko
Dolejší, Simona ; Marádová, Eva (advisor) ; Kovaříková, Miroslava (referee)
This diploma thesis deals with eating disorders, their causes and displays. It is based on the assumption that former patients are able to assess what was the main cause of their problems. The theoretical part defines particular eating disorders, their history, risk factors of their emergence, diagnosis, epidemiology and health complications accompanying this diseases. The practical part focuses on obtaining information by friendly interview with open questions. The qualitative research includes case studies of six women, four of them are over the age of 20 years and two of them over the age of 40 years. The main objective was to discover how they were affected by the school environment in relation to her own body and what attitude do they have to the prospective prevention programs at our schools. The part with recommendations tries to enlarge already existing prevention programs at schools. There are some proposals for cooperation between schools and professional institutions, workshops with patients and some suggestions to lessons of Health education. Further there are mentioned some projects focused on interpersonal relationships and healthy lifestyle. Finally, there are some suggestions focused on education of teachers and parents of students in the prevention of ED.
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Image of trends in the field of aesthetic medicine in selected czech specialized magazines Estetika and Health and Beauty
Vodáková, Lucie ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee) ; Bednařík, Petr (referee)
Thesis "Presentation of trends in aesthetic medicine in selected specialized Czech magazines Estetika and Health & Beauty" deals with representation and media portrayal of female beauty and a current lifestyle to which more and more women adhere. It is a lifestyle in which body care plays a significant role. This paper analyzes trends in the two most famous Czech magazines devoted to aesthetic dermatology and plastic surgery - Estetika and Health & Beauty. The work aims to analyze these two magazines and find out how they portray these selected trends and which methods they most frequently use to persuade women to undergo surgery. It also tries to expound media representations of ideal beauty and the influence of the media on people. With regard to the objectives the work is divided into three parts: theoretical part, methodological part and empirically analytical part, or more precisely, the research part. The theoretical part comprises the conception of beauty in connection to human body. It examines the development of ideal beauty and the perception of the female body throughout the centuries. All of this is observed in regard to contemporary influence of media on people. It deals with social and medial constructions of reality and the possible influence of media on female self-esteem. The...
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