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Discrimination against women between the 20 to 30 years of their age when they are trying to find a job on the labor market in the Czech Republic between the years 2015 and 2016
Hovorková, Nikola ; Barák, Vladimír (advisor) ; Lukášová, Tereza (referee)
The thesis deals with discrimination against women between the 20 to 30 years of their age when they are trying to find a job on the labor market. The aim of this paper is to determine whether there is some violation of women´s rights through requesting information unrelated to work performance. If so, what effect does such discriminatory conduct to obtain employment. The main task is to confirm or reject the hypothesis, which says: women who are subjected to discriminatory questions during the job interview are less successful in getting a job than women who are not discriminated. Necessary data are collected through quantitative sociological research, which examines the experiences of female respondents participating in job interviews in the Czech Republic between the years 2015 and 2016. The results are compared to other gender statistics. Other partial objectives are to approach gender strategy in the Operational Programme Employment 2014-2020, unequal pay and approach the problem of reconciling work and private life. The result is a confirmation of the hypothesis and also I find ratio discriminated women who were mostly asked discriminatory questions about their personal status and planned pregnancy.
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A lawmaker for life. Czech members of the Austrian House of Peers (1879-1918) between politics and prestige
Pavlíček, Tomáš ; Velek, Luboš (advisor) ; Galandauer, Jan (referee)
The author of this paper researches a subject new to Czech historiography - that of Czech life peers in the Austrian parliament between 1879 - 1918. He attempts to do it not only on the level of archive research, but also parliamentarism (the idea, foundation and operation of the House of Peers), political strategies (nominating candidates for peers), social stratification (social classes represented), social promotion (acquiring symbolic capital), political culture (perception of politics and the position of the peers by themselves and the society), and methodology. The author asks the question of what approach to choose for the research of the peers' lifestyle and their parliamentary identities. The latter differed from the political thinking and political behaviour of the members of the lower house in the following respects: less active up to completely uninvolved parliamentary career, apolitical activity in one's own occupation, office and one's own nation, appreciation of the individual's career and his merits to the society by being awarded an order, becoming a nobleman, and gaining political power in the form of the peer's prestige. Attention is drawn to the introduction of the general, equal and direct voting rights in Cisleithania in 1906, which remarkably increased the House of Peers' political...
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Strategic Analysis of an Enterprise
Petrová, Alena ; Dvořák, Jiří (advisor) ; Martenek, Milan (referee)
I chose the topic: Strategic Analysis of the Firm for my diploma work. In this work, I devote myself to the hotel of Atom***, which has its seat in the street of Velkomeziříčská in Třebíč. I chose this firm, especially because I have been working here as a waitress and receptionist for a part-time job; I have access to information, and I know the environment in which the hotel is situated. The main purpose of the work was to analyze an external environment and mainly to focus on the competition being situated in this town. My alternate purpose was to find out whether potential customers are aware of the hotel and whether existing customers are satisfied with the services being offered. To reach these purposes, I used an internal and external analysis from whose results I made a SWOT analysis. I used the PEST analysis, industry analysis and Porter's five competitive forces model for the external analysis. Further, I used marketing research that helped to reach the alternative purpose and to complete previous analyses in particular. Since the hotel of Atom has no strategy, being apparently defined, I can tell that as a matter of fact, the strategy in itself does not exist. In the final chapter, I therefore suppose a certain strategy and specific operative measurements that will lead to the fulfilment of the vision existing only in subconsciousness of the hotel keeper.
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Mac as a working tool of student at University of Economics in Prague
Hloušek, Martin ; Chlapek, Dušan (advisor) ; Gála, Libor (referee)
This thesis focuses on the products (mainly computers) of Apple Inc. It shows the strategy of the company in the foreign states and the Czech Republic. Compares notebooks from the company with competitors on the Czech market. The main contribution of this work is to assess the compatibility of the operating system Mac OS X at the University of Economics in Prague. Furthermore, implementation and evaluation of the survey regarding the Macintosh among students at the University of Economics in Prague. Finally, there are mentioned the alternative use of computer technology at the University of Economics in Prague.
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Creating value through brand management- A study on Toyota Ghana limited
Asamoah, Emmanuel Selase ; Král, Petr (advisor) ; Přikrylová, Jana (referee)
An important concept that has undergone several transformational turns is brand management. A brand name is essential for business operation because all other factors that contribute to the success of businesses rotate around it. The value that accrues to global companies as a result of the proper management of a brand cannot be over emphasized. Toyota is one of the most successful brands in the global market, and the brand success goes beyond the automobile industry. Among the various auto companies in Ghana, Toyota has emerged as one of the big players. This thesis focuses on how companies can create value through proper management of their brands; using the case of Toyota Ghana limited. The work here was to find out the brand management strategies of Toyota and how these strategies have contributed to its success. Several strategies for managing brands were discussed in this work. The findings were that, successful brand management impacts positively on the company's market share.
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Current support for the meeting industry in the Czech Republic
Marková, Jana ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
The first part of my work is concerned with the definition of the meeting industry, its characteristics and the most important international associations. It also includes the potential of the Czech Republic for the meeting industry and its ranking in the world meeting market. The second part describes activities of all participants that try to improve the chances of the Czech Republic of getting successful in the world meeting market. The last part deals with the problems of their co-operations, strategies and effects of their activities.
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Digital Marketing Strategies - Combination of Digital Media Channels
Turazová, Barbora ; Klimeš, David (advisor) ; Huněk, Filip (referee)
The diploma thesis "Digital Marketing Strategies - Combination of Digital Media Channels" examines how the three telecom operators dominating the Czech market - T-Mobile Czech Republic, O2 Czech Republic and Vodafone Czech Republic - use the digital media channels within the communication with the customers. More specifically, it identifies and describes which channels do the companies involve into their marketing communication, how do they use them and why they have integrated them into the communication strategy. It also examines how the companies interconnect these digital media channels and how the channels can be combined to form an effective digital media strategy. By using the method of case study the companies ' digital marketing activities were examined. It was found that each company uses for its marketing communication the similar set of digital media channels, but the usage is different across the companies studied. Based on these findings I have identified three specific strategies - Diversified Content Strategy, Interactive Channel Strategy and Standardized Content Strategy. Each of the strategies has its advantages and disadvantages, which have been described and the strategies were compared. The findings also indicate that it is better to study the digital media channels as a whole,...
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The firm strategy project of the company Gentech, s. r. o.
Pulkrabová, Magdalena ; Šlechtová, Jitka (advisor) ; Švecová, Lenka (referee)
The aim of this thesis is (i) the introduction of the small company Gentech, s. r. o., which operates in building industry, (ii) the assessment of its current activities, (iii) the internal analysis of the firm, (iv) the analysis of the firm's industry and (v) the external macroenvironment (PEST) analysis. The internal analysis identified the firm's strengths and weaknesses and the external analysis revealed opportunities and threats. A profile of the strengths, weaknesses, opportunities, and threats were generated by means of a SWOT analysis. An industry analysis was performed using a framework developer by M. E. Porter known as Porter's five forces. On the bases of the information from the environmental scan, they were outlined possibility options for the firm strategy which should be necessary for this small company to survive and prosper.
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Implementation of SAP MM in LSG Asia
Sedláková, Jitka ; Gessner, Bernhard (referee) ; Jurová, Marie (advisor)
Thesis evaluates implementing of IT product, classifies and compares selected approaches of supply chain management. Classification will be oriented at the usability of the approaches for the evaluation of inventory management, inventory strategies and usability of SAP MM in order to highlight business benefits for LSG Lufthansa Service Holding AG, operating in airline catering business. Concerning size range limitation of the paper, LSG Lufthansa Service Hong Kong Ltd will be analysed followed by defining relevant differences with regards to material flow processes only in LSG Sky Chefs Thailand Ltd.
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Management of Hairdresser´s Salon
Těžký, Martin ; Miskolczi, Martina (referee) ; Němeček, Petr (advisor)
Diploma thesis develops subject of operation of hairdresser’s saloon in Brno. It introduces analysis of saloon management and evaluation of reasons why saloon’s principal strategic objectives defined by owner before reconstruction in 2007 are not being fulfilled. Simultaneously, it suggests modifications and changes that lead to more effective saloon management, from both management and strategic point of view. Consequently, it brings more stable clients and positive financial effect. Proposal part covers specific potentialities how to define saloon’s objectives, communicate them toward employees and how to communicate with customers. Necessity of communication and pro-active approach result from other analyses as well.
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