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The evolutionof the picture of interpreter in selected international and Czech medias
Salajková, Linda ; Čeňková, Ivana (advisor) ; Sládková, Miroslava (referee)
The thesis focuses on the image of interpreter and interpretation in Czech printed media from 1990 to 2012. It aims to explore how interpreters present themselves in media, how journalists present interpreters and whether that image is accepted or not by the public. The thesis consists of two parts. The theoretical part focuses on methods of media and discourse analysis, definition of interpretation, formation of interpreters and professional associations in the Czech Republic. Empirical part analyses more than 800 articles about interpretation and analyses the discourse of Czech media during the period of twenty years. Analysis showed that the discourse changes constantly and the point of view of interpreters on their profession is different from the discourse created by journalists. Empirical part contains a survey which showed, that public opinion on interpreters is different from observed discourse of the media.
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Polish-Hungarian Friendship in the Contemporary Polish Press
Apolenář, Jaroslav ; Vykoukal, Jiří (advisor) ; Irmanová, Eva (referee)
The bachelor thesis Polish-Hungarian Friendship in the Contemporary Polish Press deals with the Polish-Hungarian friendship, the phenomenon of traditionally good mutual relations between the two nations, in selected Polish press periodicals (Gazeta Wyborcza, Polityka, Rzeczpospolita and Wprost). Firstly, the phenomenon of the Polish-Hungarian friendship and the relevant situation concerning the contemporary Polish press (especially the ideological and ownership factors) are introduced. Consequently, word frequency analyses and qualitative content analyses of the corpora comprising of articles concerning the Hungarian and Polish- Hungarian history and the peak of financial crisis in Hungary in 2008 are conducted; the individual periodicals are analysed, as well as the groups of titles (liberal and conservative) and all the periodicals as a whole. Lastly, a synthesis of the analyses' results is conducted and the research question, whether any signs of the Polish-Hungarian friendship can really be found in the Polish press and whether they are more significant in the conservative group of periodicals, is answered.
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Aircraft and railway accidents in Czechoslovakia and in the Czech Republic in 1960 - 2008 in daily press
Šírová, Tereza ; Bednařík, Petr (advisor) ; Jirků, Jan (referee)
Diploma thesis Aircraft and railway accidents in the Czechoslovakia and in the Czech Republic in 1960 - 2008 in the daily press describes ten serious traffic accidents (five airplane and five train accidents), the context and especially the media coverage of these accidents. The thesis describes and compares the media coverage of these accidents in the analysed daily press - in daily newspaper Rude pravo, Pravo, Mlada fronta and Mlada fronta DNES. It shows the changes in the way of media coverage. It also looks for the factors which influenced the way of media coverage. The aim is to show the changes in the methods and results of a work of a journalist and to set them into the historical, political, social and media context. Furthermore, the thesis consists some theoretical parts about aircraft and railway accidents and prevention. The media analysis is contextualised by some relevant media theories and a brief history of media in Czechoslovakia and the Czech Republic in the analysed period.
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CSR of a selected enterprise
Pancheva, Yana ; Legnerová, Kateřina (advisor) ; Koukolíček, Václav (referee)
The Master´s thesis aims to assess the overall CSR strategy of Tesco by using KORP analysis. It also evaluates the CSR projects of the company through media analysis. Research has shown that the company is targeting its activities to social and environmental pillar. They are both ranked above average . The economic pillar has the potential to be improved, therefore there are some recommendation how to achieve it . The work points to effectively set CSR strategy of the company
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Analysis of Volkswagen's crisis communication in the Czech Republic
Hynek, Tomáš ; Postler, Milan (advisor) ; Vomočil, Marek (referee)
This master thesis deals with analysis of crisis communication of the Volkswagen Group in the Czech Republic and its presentation in media. The theoretical part presents particular components of public relations and the crisis communication and its rules as a part of them. Then some basic principles in media analysis and marketing research are presented. The practical part starts with an in-depth overview of the emission scandal as a crisis situation for Volkswagen with an analysis of selected PR components impact of several indicators and also analysis of the media picture of the company. The research focuses on customer s attitude towards the emissions issue and VW s reaction. Finally the SWOT analysis is assembled and on its basis the solution for post-crisis communication is offerred.
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The media image of tourism culture influenced by the domestic campaigns of the CzechTourism agency
Horáčková, Anna ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The bachelor thesis is dedicated to the image of the Czech culture represented in a variety of the Czech newspapers. This image is based on the domestic campaigns created by the CzechTourism agency. The theoretical part encompasses the definition of destination management, marketing, media and the activities of the agency. Quantitative content analysis and qualitative analysis research how the agency´s outlets are presented to the public via media. The defined hypotheses are verified or disproved by the conclusions of the research. Another research method is used later on to reconnoitre the way media inform about Czech cultural values. In the end, a complex overview is ended with a list of recommendations and suggestions. Based on the results, the present insufficient and distorted image of the campaigns could be improved and extended possibly.
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Representation of Nationalism in Czech journals betwen thirties and forties of 20th Century
BOŠKOVÁ, Gabriela
This thesis follows few selected periodicals of the "second republic" era and their approach to acute problems of that time. It analyses the problems mainly through direct opinions and proclamations of their most influential or most important personas. The introduction includes a brief summary of the social and political atmosphere of the period and its most important issues that are analysed in following chapters of the thesis. Thesis is devided into several chapters, where crucial is the central part that includes the analysis of the selected media and their view of the time period, the way it was evolving and its important moments, topics and persons. The final chapter compares individual periodicals.
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Analysis of Crisis Communication in the Babies Switched at Birth in the Hospital of Třebíč Case
Böhm, Jiří ; Lešetický, Ondřej (advisor) ; Rydlová, Jana (referee)
The theoretical part of this thesis focuses mainly on crisis communication and its goal is to pinpoint its instruments, principles and regularities. The theoretical part also defines the concept of crisis and offers an adequate guide on what action should management take in individual periods of crisis. Apart from crisis communication and crisis management, it also explains the regularities of media analysis, which is used as an information portfolio for the second, practical part. The result is an evaluation of crisis communication during the events of "babies switched at birth in the hospital of Třebíč" from the hospital's perspective, mostly based on aforementioned media analysis. Adequate recommendations are proposed, based on the results.
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The communication analysis of „Dejvické divadlo“
Böhm, Jiří ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
The target of theoretical part this thesis is to characterize individual operations, techniques and tools of public relations and define their specifics in theatrical segment. The result of the practical part is evaluating communication activities of "Dejvické divadlo" and determine suitable recommendations.
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PR politických stran
Martinák, Jakub Bc. ; Musil, Martin (advisor) ; Kašpar, Aleš (referee)
Práce je rozdělena na dvě části. První je věnována obecnému výkladu pojmu Public relations, historii, definici, principům a nástrojům PR. Z obecného výkladu se přechází na takové PR, které uskutečňují politické strany. Stěžejní pro DP je zpracování mediální analýzy, která monitoruje příspěvky o politických stranách v tisku a televizním vysílání. Ze zpracovyných výsledků analýzy jsou nakonec vyvozeny určité závěry.
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