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The specifics of catering for cultural and sports events
Sabová, Gabriela ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The main aim of the thesis is to analyze the sports arena as the place where cultural and sports events are being held from the catering services provided point of view. This place is untypical compared to conventional food outlets not only because of the space itself, but also the customer service, preparing and serving range of products. In one building there are stalls with fast food, but also a buffet with unlimited consumption. The theoretical part is devoted to the basic concepts of the catering industry, especially in the field of catering and fast food restaurants. The practical part is focused on the identification of a selected company throughout its history, layout and catering services it offers to its clients. In the final chapter the sports and cultural events are analyzed and compared between each other, especially from the range of products consumed point of view.
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Business plan – YuLoong Dumplings
Adámek, Tomáš ; Kešner, Martin (advisor) ; Matoušek, Jan (referee)
The aim of this Masters thesis is creation of business plan for fast-food chain. Therefore, the basic idea of this business plan is to bring a well operating Taiwanese fast-food in the form of franchise into Europe. The theoretical part is devoted to the analysis of the structure of business plan, legal forms of companies and issue of franchising. The practical part covers first particular steps of set-up and operating the franchise of fast-food in the Czech Republic. This part is focused on the introduction of YuLoong Dumplings Company, analysis of fast-food market in CZ, marketing and operating strategy of new founded company and financial plan. The result of thesis is evaluation of competitiveness of this project as well as preparing the business strategy for new company, which should be used in current real conditions.
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Business plan Boy's Burger Food Truck
Kábelová, Zuzana ; Müllerová, Jana (advisor) ; Svobodová, Ivana (referee)
The main goal of this Master thesis is to verify the viability of the food truck with fast food. This type of business is well-known in the United States of America. The purpose is to find out whether the firm will be profitable and sufficiently attractive to customers in chosen market. This Master thesis is divided into theoretical and practical part. The theoretical part describes the business models and current tips for business plan and starting the business. Next there is made a list of recommended structures of classical business plan from several authors. The theoretical part of the thesis also includes the definition of specifics of the fast food branch in the Czech Republic. The result of the theoretical part is author's own proposal of the structure of the business plan. In the practical part of the thesis is the business plan of the company Boy's Burger Food Truck. At the end the purpose of the Master thesis is reviewed.
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Business Plan – healthy fast food
Dědková, Lenka ; Špička, Jindřich (advisor) ; Machek, Ondřej (referee)
This Master's Thesis deals with the processing of business plan in the public sector of catering and hospitality. More precisely, it is a fast food offering healthy nutrition products. The business idea was based on the trends of today, which are increasing orientation of consumers to buy food with a verifiable origin and orientation to a healthy lifestyle. The thesis is divided into four parts. The first part of an introduction explains the motivation for election of the Thesis topic. The second part summarizes the theoretical knowledge based on academic literature on how to create a business plan, how to choose the legal form of business and legislative requirements in this sector. The third part is a practical part, which describes the actual business plan. There are given partial analysis of the market, as the analysis of competitors, suppliers and customers. It also shows the financial plan that additionally analyzes the numbers of business plan. In the last part of the thesis named the conclusion is evaluated the entire business plan and its feasibility and there is indicated possible use in the future.
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Vytvoření franchisingového konceptu v pohostinství
Šmídová, Michaela
This thesis provides recommendations regarding the foreign franchisor's entry into the Czech fast-food market. Advantages and disadvantages for the franchisor, franchisee and the society are discussed in the theoretical section and also mentioned is the financial, tax and legal aspects of franchising in the Czech Republic. The practical part deals with questions of whether it is suitable to enter into the Czech fast-food market, in what form and where is the best place for the first franchise business. The answers to these questions provide tentative analysis and questionnaire survey. Practical findings from this thesis can be taken advantage of by foreign franchisor offering concepts into the fast-food sector in the Czech market.
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Searching for the Competitive Advantages of the company X and the key factors
Cao Bao, Trang ; Zamazalová, Marcela (advisor) ; Procházková, Markéta (referee)
This thesis deals with finding competitive advantages of the company X and the key factors for improvement. The aim of this work is to find through the research the competitive advantages of the chain company X, which provides fast food on the Czech market, it's deficiencies and key factors, that can help the Company to improve in the future time. The theoretical part consists of five chapters, beginning with a chapter on marketing services, the following chapters deal with the purchase decision-making process in the service market and market category and competitive advantage. Methodology chapter closes then all the theoretical part. The practical part includes chapters examining the importance of a fast food restaurant in the world and the current market trend in the Czech Republic. Other parts deal with the characteristic of market and market category, analysis of competition, characteristic of the company X. The most important chapters in this section are the practical results of the survey, suggestions and recommendations to the company.
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Analysis of marketing communications of selected brand
Tošnarová, Petra ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
This work deals with marketing communications of the selected brand in the QSR (Quick Services Restaurant) segment. The aim is to formulate appropriate recommendations that would increase the effectiveness of advertising. Recommendations will be based on the results of the analysis of communication activities focused on brand advertising, its effects on consumers' perception and evaluation. The theoretical part is devoted to the theory of marketing communications, effective communication, advertising, as such, and modern trends. The practical part begins with the introduction to the brand and its target group. Further, the model of marketing communications for selected brand with a focus on advertising is described and confronted with theoretical knowledge about creating effective advertising. Identified problem areas are subjected to a questionnaire survey. Based on the findings are formulated conclusions and recommendations for change in brand advertising.
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Business Plan
Daněk, Michal ; Krause, Josef (advisor) ; Špička, Jindřich (referee)
Bachelor's Thesis deals with constructing a business plan for a fast food stand located in the historical center of Prague, which cooperates with selected Czech restaurant. The purpose of this study is to determine whether the business idea is feasible, what is needed for implementation and whether the project would be economically viable. The aim is also to analyze the stalls in the historic city center and to identify gaps in the market. Research in the field is mainly used to obtain information in this work. The demand is estimated by observing the competition and the number of tourists in Prague, on which is further based derivation of the expected volume of sales. By constructing a financial plan is concluded that fast-food stand selling genuine Czech food is economically attractive project.
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Quality of fastfood services
Karlová, Lucie ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
This thesis is concerned with quality of fast food services. The theoretical part deals with the services and service quality issues. The theoretical part includes the Czech and European legislative regulation of food. Orders discuss about minimum requirements for safety of food, a good manufacturing and hygienic practices and Hazard Analysis Critical Control Point. Also there is presented the selected provider of fast food and its definition of critical points. The aim was to determine customer satisfaction with the services of selected foodservice. Certain hypotheses which were determined will be confirmed or refuted by the research. The practical part deals with analysis of customer satisfaction and will include an evaluation of this analysis.
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