National Repository of Grey Literature 190 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Potential of Prague theatres in domestic and incoming tourism
Dvořáková, Nikola ; Jarolímková, Liběna (advisor) ; Netková, Jarmila (referee)
The main goal of this thesis is to evaluate the fulfillment of the potential of Prague theatre institutions in the domestic and incoming tourism of the Czech republic, to find the most significant Prague theatre institutions and compare the way they present their offer with institutions in competitive destinations. The first two chapters introduce the cultural tourism in general, in the Czech republic and in Prague. The following chapter describes the offer of Prague theatres and the fulfillment of its potential, where the evaluation is based on the results of a research, carried out by the author herself. The last chapter presents a comparison of presentation on websites of chosen theatres in Berlin, Dresden and Vienna with Prague.
Analysis of tourism in Jičín and surroundings
Muhr, Daniel ; Vaško, Martin (advisor) ; Netková, Jarmila (referee)
The following bachelor thesis deals with the analysis of tourism in Jičín and surroundings. The aim of the thesis is to analyze tourism in Jičín and surroundings and to make suggestions for further tourism development. The thesis consists of five chapters. The first chapter defines the elementary terms from the field of tourism. The second chapter includes basic information about the town, its history and institutions involved in the development of tourism in the destination. The third chapter specifies tourist attractions and tourism infrastructure. The fourth chapter is concerned with the analysis of tourism supply and demand as well as promotion and strategic documents. Based on a SWOT analysis, tourism in Jičín is evaluated and suggestions for improving the current situation are made in the last chapter of the thesis.
Marketing strategy for national cultural monument The old wastewater treatment plant in Bubenec
Krejčová, Karolína ; Kvítková, Zuzana (advisor) ; Netková, Jarmila (referee)
The main aim of this thesis is to create a marketing strategy for national cultural monument called The old wastewater treatment plant in Bubenec. First part of the thesis consists of the theoretical introduction to the marketing of the cultural organizations and to the logic of a marketing strategy. The practical part is focused on creation of the marketing strategy of cultural monument for 2017 step by step. It begins with the situation analysis and the objectives and strategy are set afterwards. The methods used for the purposes of this thesis are analysis, survey and observation. The crucial part of this thesis consists of the mentioned survey analyzing the visitor and the current offer. A marketing mix is created based on the collected data followed by the action plan and the budget. Defining methods of monitoring and evaluation in the last chapter serves to measure the effectiveness of the proposed strategy and objectives . The results for the first quarter of 2017 are evaluated at the end of the thesis.
Suggestion of tours to France for Russian customers
Andronnikova, Ulyana ; Netková, Jarmila (advisor) ; Petrů, Zdenka (referee)
The bachelor thesis focuses on France as a tourist destination for Russian customers. The main goal of this thesis is to analyze selected Russian Tour Operators, which offer tours to France. The aim is to create own unique tours for various budgets and tastes. The thesis consists of two parts: theoretical and practical. The theoretical part introduces basic types and forms of tourism, cultural and natural heritage of France, French infrastructure and impact of the tourist industry on regional development. Furthermore, the theoretical part briefly describes different regions of France.The practical part is devoted to an analysis of travel agencies in Russia and comparison of their tours. Finally, the suggestions for three tours to France are provided.
Contribution of the Czech UNESCO heritage to the tourism development
Zímová, Barbora ; Netková, Jarmila (advisor) ; Kvítková, Zuzana (referee)
The final thesis deals with the association Czech UNESCO heritage and its importance for the tourism development. The aim of the thesis is to find out the contibution of the association to the tourism development at the UNESCO sites. This aim is reached by attendance comparision of each sites and mainly gaining opinions from association members - if they see a contribution in it. The initial part describes UNESCO organization itself, then information about Czech monuments inscribed in the UNESCO heritage list continues. The thesis contains detailed information about the association Czech UNESCO heritage and main theme - research among members and attendance comparision. The thesis confirmed hypothesis that the association is very contributive.
Fundraising of cultural events in Pardubice region
Dvořáček, Dan ; Netková, Jarmila (advisor) ; Mejstříková, Alena (referee)
Thesis aims to survey the methods of fundraising in cases of organizing musical cultural events in the region of Pardubice. It analyzes the cultural potential of the area, crowdfunding awareness and the frequency of its utilization. It deals with the role of donors in the planning stage of fundraising.
Tourism of the Island Regions of Spain Focusing on the Balearic Islands
Voska, Martin ; Vaško, Martin (advisor) ; Netková, Jarmila (referee)
This bachelor thesis is focused on tourism in Spain with specialization on the Balearic Islands. The aim of the thesis is the analysis of tourism on the Balearic Islands. Part of the thesis is focused on the supply of places of interest of these islands, their accommodation capacities and it defines how the tourism is promoted on the archipelago. The other part analyses the arrivals on the islands and shows historical evolution of these arrivals. It also talks about competitiveness of the islands. This is analysed by survey and comparison of travel agencies in the Czech Republic. SWOT analysis of this destination is placed at the end of the thesis.
New Trends in Gastronomic Services
Zelenková, Simona ; Kvítková, Zuzana (advisor) ; Netková, Jarmila (referee)
This bachelor thesis focuses on healthy eating and alternative dietary lifestyles in catering establishments. The aim of the thesis is to analyse the market in terms of offering alternative food services in the centre of the capital city of Prague and as well in terms of consumer demand for these services. The theoretical part contains characteristics of used terms, describes eating as a process of ensuring nutrition and especially basic and some specialized streams of alternative dietary lifestyles. The research itself is divided into two parts. The first section is devoted to the analysis of the supply of catering services in the centre of Prague with a focus on alternative dietary lifestyles. The second section of the practical part deals with the consumer demand for these services, which has been identified through a questionnaire.
Online marketing strategy proposal for chateau Fryštát in Karviná
Kratochvílová, Eliška ; Kvítková, Zuzana (advisor) ; Netková, Jarmila (referee)
The aim of this bachelor thesis is to devise an online marketing strategy for chateau Fryštát in Karviná. The theoretical part of this thesis deals with marketing, definitions of related terms and description of the marketing plan. The thesis also focuses on the specifications of online and social media marketing and in the last chapter of the theoretical part marketing in tourism and marketing of cultural attractions is defined. The practical part of the thesis introduces chateau Fryštát, evaluates the current state of the online marketing strategy, analyzes the competition and develops a SWOT analysis. Then the thesis devises a new online strategy on social media, websites and using banners and PPC advertising. Last the budget and a time schedule for the strategy are drafted.
Potential of Tourism in the City of Forlí (Italy)
Srbová, Pavlína ; Netková, Jarmila (advisor) ; Lautnerová, Anna (referee)
The aim of this diploma thesis is to confirm or refute hypothesis whether the city of Forlí has potential for tourism development. The thesis is divided into four chapters. The first chapter deals with the tourism in Italy and the Emilia Romagna region. The second chapter focuses on introdution of the city of Forlí, especially its sights. The third chapter analyses tourism services in Forlí and the last chapter is dedicated to trips that can be realized from Forlí, thanks to its convenient location within the region.

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