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"We Will Not Let Our Republic Be Disrupted!" - Third Resistance in The Czechoslovak Media
Dordová, Alžběta ; Groman, Martin (advisor) ; Knapík, Jiří (referee)
This thesis is focused on the topic of media use in a system of a communist totality. It provides an analysis of presentation of selected characters directly or indirectly involved in activities of the anti-communist, so called third resistance, in the Czechoslovak press media of that era. By using the interpretation of results of semiotic analysis of selected news and publicistic articles the author of the thesis attempts to answer the research questions and confirm or disconfirm the hypothesis that communist press media used the above mentioned cases particularly for the promotion of the official ideology. Political and medial contexts as well as brief life-stories of the chosen third resistance representatives are outlined in the theoretical part of the thesis, while the analysis with the interpretation of its results are discussed in the practical part. The conclusion of the analysis confirms that the communist press media associated those representatives with predominantly negative connotations and that the meanings of all the selected articles were strongly affected by propagandistic elements.
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The influence of online media language on language of print media for example "Lidové noviny"
Zavadilová, Michala ; Klabíková Rábová, Tereza (advisor) ; Malý, Radek (referee)
This thesis focuses on the influence the language of online media has on the expression of printed media on the example of Lidové noviny newspaper and the Lidovky.cz server. In the theoretical part, this work describes media product and content, style and language of news reporting and opinion journalism, the selection of language devices which are further defined, and the editorial preparation of texts. The empirical part offers an insight into the operation of the newsroom of Lidové noviny and of the server Lidovky.cz and marks their connectedness as well as their differences. Furthermore, this work identifies the language devices appearing in news reporting both local and foreign sections based on a qualitative analysis. Singular language devices are investigated in printed Lidové noviny newspapers from years 2014 and 2019 and in the content of the Lidovky.cz server. The research sample consists in the case of Lidové noviny of the first Monday issue of each month in the respective years. Comparisons within the framework of the specific language devices appearing in the selected research sample are then provided based on the results and their interpretation. In the conclusion, the main results of the singular language categories are summarized after the comparisons between the above-mentioned...
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Comparative analysis of the visual component in the magazine Reportér and project Echo24
Weingartová, Michaela ; Láb, Filip (advisor) ; Turek, Pavel (referee)
The main goal of this thesis was to determine how projects Echo24 and Reporter work with journalistic photography using comparative analysis of their visual content. Both projects were found in 2014 as a reaction to a dramatical change of ownership of the Czech media. These changes also had an impact on journalistic photographers, because the new owners tend to save their costs on photography. This is also one of the reasons why I chose to analyze projects that started in 2014. To explain the broader context, in the first part of this thesis I describe the context of journalistic photography and the Czech media market development from the year 1989. In this work, I also describe other projects similar to Echo24 and Reportér. In the second part of the thesis, I use quantitative content analysis to describe the usage of the photographs in the printed version of Echo24 and Reportér. I also compare the collected data with answers from questionnaires with members of the editorial of the projects and photojournalists. In this paper, I found out that the project Echo24 represents the opposite approach towards photography than Reportér. Echo24, like other media, tends to save their cost on photography. Reportér on the other side can be defined as the protector of journalistic and photojournalistic values....
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Promotion of the study programme English in Electrical Engineering and Informatics by means of leaflets: language of advertising in practice
Zahradník, Petr ; Haupt, Jaromír (referee) ; Mihai, Hana (advisor)
Hlavním cílem této semestrální práce je představit typické prvky reklamního diskurzu, poskytnout informace nutné ke klasifikaci různých druhů reklamního sdělení a také krátce představit studijní obor Angličtina v elektrotechnice a informatice. V první části této práce jsou uvedeny základní jazykové principy v rámci reklamního diskurzu. Důraz je kladen zejména na větnou skladbu, tvarosloví a slovní zásobu. Další část práce pojednává o reklamě jako takové. Tato část se zaobírá klasifikací reklamy na základě různých faktorů, ale také tím, jaký má reklama dopad na sociální a ekonomické struktury současného světa. Poslední dvě kapitoly popisují studijní obor Angličtina v elektrotechnice a informatice.
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Czech Shovelware: from Czech Print Media to News Servers or Conversely
Némethová, Eva ; Jirků, Jan (advisor) ; Podzimek, Jan (referee)
This thesis investigates the trend of reusing the content of printed media in their on-line counterparts, based on several selected Czech national newspapers (Mladá fronta DNES, Lidové noviny, Právo) and their corresponding news servers (idnes.cz, lidovky.cz, novinky.cz) over the course of one constructed week in 2015. The theoretical section examines the interrelatedness of printed and on-line media, the impact of digitization on the transformation of the journalistic profession, and its influence on the content and recipients of media communications. The fundamental questions posed by this research are as follows: What percentage of the printed content is reused in the newspaper's corresponding on-line version and vice versa, and which of the selected media reuse the most content? The research operates with three initial hypotheses regarding the quantity and frequency of content conversion: printed journals reuse their content in on-line news servers at a rate of up to 5%, news servers reuse their content in printed journals at a rate of up to 10%, and the practice of shovelware is most frequently employed by the periodicals Mladá fronta DNES and Právo. The aim of the research is to reveal and interpret shovelware trends in the selected media and evaluate how this practice is perceived. The...
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Comparing the shift in work-life balance of editors working for online and printed media
Tomková, Klára ; Kasík, Pavel (advisor) ; Nečas, Vlastimil (referee)
Digital technologies have radically changed the whole media environment. Essential changes may be seen mainly in the evolution and development of the internet as well as in web services, that are based on the internet working and thanks to which the online journalism has formed. The online journalism has its specifics that differentiate this kind of journalistic work from the work of journalists in print media. Cardinal difference between print and online journalism, that is important for this thesis, is the fact that online journalism, in contrast with the print, is a journalism in real time. This concrete specific allows to public news in very short time intervals and what is more, they can be processed almost continuously. And that is a fundamental difference from publishing news in print media, whose polygraphic processing slows down its reaction time. It is also a reason, why I have decided to focus on a comparison of online journalists` and print media journalists` time structuring mainly with the emphasis on the overlap of their working time to their free time. This element will be researched both in ordinary mode and during extraordinary events, that are reflected much faster in online journalism than in the print
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Development in media reflection of cycling race Tour de France in daily newspaper Mladá Fronta DNES and in Czech Television in 2010-2015
Tomíček, Matěj ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The thesis "Development in media reflection of cycling race Tour de France in daily newspaper Mladá fronta DNES and in Czech Television in 2010-2015" deals with the world's most famous cycling race and the way it is presented in selected Czech media. It summarizes the basic information about the history of the race and outlines how Tour de France was referred to during given years. Based on a qualitative content analysis, the thesis also examines the news routines that appear in the output, focusing on how the production is affected by the so-called couch journalism and if the results are influenced by the journalists being fans themselves. These phenomena are examined considering six individual Tour de France races. The analyzed media include Mladá fronta DNES and Czech Television, two media flagships, as far as referring to Tour de France is concerned. One of the sources for the practical and theoretical part of this thesis are also interviews with Tomáš Jílek - reporter from Czech Television - and Tomáš Macek - reporter from Mladá fronta DNES.
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Media coverage of men's and women's floorball Extraleague finals before and after the inroduction of the Superfinal
Voltr, Vít ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The diploma thesis "Media coverage of men's and women's floorball Extraleague finals before and after the introduction of the Superfinal" focuses on the effect of introducing the Superfinal on the media imaging of the finals of the highest floorball competitions. In the introductory part, the thesis focuses on the relation between media and sport, a description of news values, types of news, and also on the description of the history of floorball both in the Czech Republic and in the world. There is also a part about the imaging of the small sports in the media in the thesis. The research itself is devoted to the manner and intensity of reporting on the final series of the highest floorball competitions of men and women. The quantitative part of the research focuses on the amount of media space that the investigated events receive, the typology of news that appear in investigated media, and the identification of other measurable features of the released media content. Qualitative research is focused on the changes in the media coverage of the finals of the highest floorball competitions brought about by the introduction of the Superfinal, especially in terms of the news vallues used by the invesigated media. The thesis evaluates the implementation of the Superfinal from the point of view of media...
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Social networks and their use marketing practices in company promotion
KAJTMAN, David
The objective of this thesis is to find out the way, how to successfully promote a project which contains all modern technologies called "Smart cities ". The theoretic part is split into two main topics. The first part contains all found information about marketing, Facebook, Instagram. I was describing how the Facebook advertisement works, how to reach the most people etc. The second part is describing, what is the global project called Smart Cities. This thesis describes the concept of a city with 32,000 inhabitants. How does the city promote the concept, what benefits this concept should have for the population, how much money should save? It's also described how the concept will work and cooperate with other European cities and the connection with the rest of the world. The practical part was the population research how they are informed about this project, what they think it should bring and if they see any advantage or disadvantage. The practical part was completed with sociological survey focused on the level of knowledge about this program. The main object was to find the best way how to promote this concept or how to reach the most people.
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The development of the media image of Andrej Babiš
Minářů, Tereza ; Müller, Karel (advisor) ; Fleissner, Kamil (referee)
The diploma thesis deals with the development of the media image of Czech politician and businessman Andrej Babiš since he was appointed as the Finance Minister. The aim of the thesis is to find out how the media image is changing during the term of office and which topics are primarily associated with him. The necessary data was obtained from the media database Anopress, through which the relevant articles of two national newspapers (Mladá Fronta DNES and Právo) were chosen. Another purpose of the work is to assess if the media image is influenced by the fact that Mladá Fronta DNES is owned by Andrej Babiš.
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