Original title: Sociální sítě a jejich využití v marketingových postupech při propagaci firmy
Translated title: Social networks and their use marketing practices in company promotion
Authors: KAJTMAN, David
Document type: Master’s theses
Year: 2018
Language: cze
Abstract: [cze] [eng]
Cílem diplomové práce bude zdokumentování efektivnosti propagace na internetu, její zacílení a následný realizovaný prodej služeb nebo propagace produktu. Dílčím cílem bude srovnání efektivnosti cílené reklamy na internetu, konkrétně na facebooku v porovnání s tradiční reklamou v tištěných médiích. Zároveň tato diplomová práce zkoumá koncept SMART CITIES, jako projekty budoucnosti, které by měly zlěpšit životní úroveň a snížit značištění životního prostředí. The objective of this thesis is to find out the way, how to successfully promote a project which contains all modern technologies called "Smart cities ". The theoretic part is split into two main topics. The first part contains all found information about marketing, Facebook, Instagram. I was describing how the Facebook advertisement works, how to reach the most people etc. The second part is describing, what is the global project called Smart Cities. This thesis describes the concept of a city with 32,000 inhabitants. How does the city promote the concept, what benefits this concept should have for the population, how much money should save? It's also described how the concept will work and cooperate with other European cities and the connection with the rest of the world. The practical part was the population research how they are informed about this project, what they think it should bring and if they see any advantage or disadvantage. The practical part was completed with sociological survey focused on the level of knowledge about this program. The main object was to find the best way how to promote this concept or how to reach the most people.
Keywords: Facebook; Marketing; Promotion; Smart Cities; Smart City Písek; Sociological survey; cities; facebook; marketing; online media; Písek; reklama; smart; tištěná média
Citation: KAJTMAN, David. Sociální sítě a jejich využití v marketingových postupech při propagaci firmy. České Budějovice, 2018. diplomová práce (Ing.). JIHOČESKÁ UNIVERZITA V ČESKÝCH BUDĚJOVICÍCH. Ekonomická fakulta

Institution: University of South Bohemia in České Budějovice (web)
Document availability information: Fulltext is available in the Digital Repository of University of South Bohemia.
Original record: http://www.jcu.cz/vskp/45700

Permalink: http://www.nusl.cz/ntk/nusl-375762


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Universities and colleges > Public universities > University of South Bohemia in České Budějovice
Academic theses (ETDs) > Master’s theses