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Marketing Communication of Handball Club TJ Sokol Praha Vršovice
Chvalná, Martina ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Marketing Communication of Handball Club TJ Sokol Praha Vršovice Objectives: The main aim of this bachelor thesis was to create a proposal for a new concept of marketing communication for the sports club TJ Sokol Praha Vršovice, focused on one of its main current problems which is the dimension and structure of the members' basement. In connection with that, it was necessary to do marketing research to find out the conditions and actual situation in using current tools of marketing communication by the sports club. Methods: Both methods of analysis, qualitative (interview) and quantitative (written survey), were used. Results: Data acquired from analysis was utilized and summarised in the results section. The proposal for a new concept of marketing communication was created on the basis of these results. Key words: Marketing communication, enrolment of members, sports club, handball
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Analysis of handball coaches' activities in selected area
Humlová, Alena ; Tůma, Martin (advisor) ; Táborský, František (referee)
6 ABSTRACT Title: Analysis of handball coaches' activities in selected area. Objectives: The aim of the thesis was to determine wether the activities of coaches in handball teams, divisions under the Regional North-Moravian Handball Association (OSSH), are in accordance with the recommendations issued by the Czech Handball Federation (CSH). Methods: For the entire research project was chosen the epirically analytical method. With respect to the geografically large area, we considered interrogation method which can be used to collect both quantitative and qualitative research data. All collected data were summarized by entering inno tables and graphs. In the verification of hypotheses the data was evaluated by using basic statistical methods, the arithmetic mean, absolute frequency and relative frequency. Results: The thesis was intended to result in recommendation for coaches' education and development in the mentioned region. With reference to the research results in this thesis the recommendation will not related to impetus for only participation in the trainings. As we found out, the passing of the education and training activities themselves is not a problem. The recommendation will be predominantly related to the change of approach. It is necessary to transform the passive approach into the active one...
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Professional competencies of Czech handball federation staff
Šimůnek, Ondřej ; Janák, Vladimír (advisor) ; Tůma, Martin (referee)
Title: Professional Competencies of Czech Handball Federation Staff Objectives: The aim of this work is to assemble competence profile of the Czech handball federation employee. Furthermore the goal also is to analyse the importance of perception of this profile's individual components from this institution's employees' point of view. Methods: Gathering of the necessary data for processing the topic is reached via the method of source study in order to create the competence profile. For the questioning was used the method of electronic questionnaire created strictly for the purpose of this work, and also the method of semi-structured interviews. Results: The research has provided and evaluated the list of competencies that are necessary for profession performance within Czech handball federation. Also the key competencies for particular departments of this institution were identified and the structure of this institution was described and examined. Keywords: Handball, staff competencies, abilities, personality, skills
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The popularity of handball among Prague university students
Jačková, Eliška ; Voráček, Josef (advisor) ; Jeníček, Jan (referee)
Title: The popularity of handball among Prague university students Objectives: The aim of this bachelor thesis is to find out the popularity of handball among the students of Prague universities. The content of the work is following and playing handball. It also focuses on awareness and knowledge of this sport and the general perception of the attractiveness of handball. Methods: Necessary data for this research was collected by the method an electronic questioning. The main instrument of this method was a questionnaire created especially for purpose of the work. The theoretical part was completed by a study of academic literature. Results: The results of research show how handball is popular among students of Prague universities. Research also found out the extent to which they play and watch handball and what they know about it. The last part found out what attributes of handball are popular and what attributes could improve its attractiveness. Keywords: Popularity, handball, sport, marketing research, electronic questioning
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Influence counting of score on U13 category in the handball competition system of Central Bohemia region
Karellová, Tereza ; Pokorný, Ladislav (advisor) ; Pádivý, Martin (referee)
The diploma thesis focused on issues of counting scores in handball matches in the Central Bohemia region, specifically on the system of competition for U13 category. The thesis is divided into the theoretical and research part. The theoretical part is devoted to the characteristics of the sport, handball, youth sports training, the system of competition of younger students in the Central Bohemia region, sports performance and also marginally deals with attitudes and their formation. The research part is primarily focused on the processing and interpretation of results from a guided interview with experienced coaches of the Central Bohemia Handball Association, where the aim will be to determine the main purpose for removing the public score indicator from e U13 category competition system. Furthermore, the work is devoted to the interpretation of results based on questionnaires for players, parents and coaches who have dealt with the issue and preferences of the system of competition for younger players in the Central Bohemia region. Through the analyses of questionnaires and interviews with experienced coaches they'll be able to specify the strengths, weaknesses, opportunities and threats of the established competition system without a public score indicator in connection with the emphasis on...
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Evaluation of training effect with elements of proprioceptive neuromuscular facilitation on shooting velocity by female handball players of the 1st league in the Czech Republic
Kubalová, Barbora ; Pavlů, Dagmar (advisor) ; Pánek, David (referee)
Title: Evaluation of training effect with elements of proprioceptive neuromuscular facilitation on shooting velocity by female handball players of the 1st league in the Czech Republic Objectives: The aim of this study is to determine, whether completing an exercise program based on elements of proprioceptive neuromuscular facilitation and using elastic band resistance can influence shooting velocity by female handball players. Methods: In this randomized control study 25 female handball players, who are playing the 1st league in Havlíčkův Brod, were divided into experimental (n = 13) and control group (n = 12). Both groups underwent an initial shooting velocity measurement (PRE) using radar gun Stalker Pro II. Then experimental group completed 6-week exercise program, based on D2 flexion and extension from proprioceptive neuromuscular facilitation against elastic band resistance. The control group did not perform any exercise like that. Both groups otherwise completed the same training program during the preparatory phase. After that the shooting velocity was again measured (POST). The results were statistically processed in the Jamovi using two-way repeated measures ANOVA. Results: There was a statistically significant improvement in shooting velocity of the control and experimental groups in the...
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Approaches to cultivating game performance in sport games at school physical education.
Kafka, Jan ; Tůma, Martin (advisor) ; Kočíb, Tomáš (referee)
Title: Approaches to cultivation of game performance in sports games in school physical education education. Objectives: The main aim of this work is to compare ways of teaching sports games in physical education lessons at the second stage of primary school. In this comparison we will focus on the impact of these ways of teaching with respect to team gaming performance. Methods: In this work, we used video analysis, from which we derived quantitative and comparative analysis of qualitative findings. We compared the individual results on the basis of the method of teaching used in class. Results: From a comparison of groups undergoing technical and tactical approaches to teaching sports games, we found that groups undergoing tactical approaches to teaching improved more in team performance in goal sports games. In volleyball, both groups improved equally in team play performance. Keywords: sport games, school physical education, football, floorball, handball, voleyball
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Marketing communication of the TJ Sokol Nové Veselí handball sports club
Straková, Karolína ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Marketing communication of the handball club TJ Sokol Nové Veselí Objectives: The following bachelor thesis is focused on creating the measures and concepts of marketing communication of the handball club TJ Sokol Nové Veselí which will lead to its improvement. Methods: Quantitative methods - such as analysis of documents and various texts, official websites and social media profiles - were used in the practical part of this thesis. Marketing research is also based on semi-structured interview with the deputy chairman of the club, and semi-structured interviews with three fans of the club. Results: This thesis has revealed that the club does not use communication tools as effectively as it could due to its capabilities. The result of this work is the concept of possible improvements, which were involved in the marketing communication of the club during the creation of the concept itself. It was mainly about improving communication with its fans on individual profiles on social networks, websites or in direct communication. To maintain the positive development of changes, it is important that there is appointed employee working in the club who will work actively in this area. These suggestions led to improved communication between the club and its fans. Keywords: communication mix, online...
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Information System of a Handball Club
Homa, Patrik ; Hynek, Jiří (referee) ; Bartík, Vladimír (advisor)
This thesis deals with the creation of an information system for a handball club. The information system is created as a web application implemented in PHP and using the Laravel framework. The thesis aims to create such an information system that will save administrative work for the representatives of the handball club and help them in leading the club. All functionality resulting from the real needs of the handball club. The main functions of the system are the registration of player statistics in matches, registration for club events and the registration of expenditure documents. The system was successfully created and tested.
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