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Analysis of the Usual Time of a Driver Observing Specific Objects
Fujačková, Hedvika ; Semela, Marek (referee) ; Bucsuházy, Kateřina (advisor)
This diploma thesis focuses on drivers of motor vehicles and the usual time they spend by specific objects. The theoretical part of the thesis brings an overview of literature on human perception. The eye-tracker is defined here as the instrument used for scanning the movements of the drivers eyes, here are also named its types and its applications in various fields of life. Finally, this part deals with the advertisements placed alongside roads acting as distractive elements. The experimental part builds upon the collected video recordings and offers an analysis of drivers’ observations of outdoor advertisements that attract their attention, mainly billboards.
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Marketing strategy for Fit Center
Zezula, Radek ; Snopek, Radek (referee) ; Mallya, Thaddeus (advisor)
This bachelor work focuses on analyzing limitations of marketing strategy of a fitness center. It tries to establish how these shortcomings could be eliminated and in achieving this goal different tools like marketing mix analysis and questionnaire are used. Based on the feedbacks from the customers who filled the questionnaire and discussion with the management of the center, some measures on how to properly react to each individual customer demand and increase attendance and popularity of fitness center were suggested.
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Risks in Marketing Communication Management
Benešová, Eliška ; Hladíková, Jana (referee) ; Schüller, David (advisor)
Diploma thesis aims at marketing communication and its risks. The thesis is divided into several basic chapters, one of which is devoted to theoretical basis with main terms related to this topic. It is followed with analysis of its current situation. Important part of the thesis presents draft of solution, which contains suggestions of communication mixture. Apart from its description, each suggestion includes time schedule, human resources, financial plan and analysis of possible risks due to implementation of suggestions. The diploma thesis was created on the basis of Bílá Vrána cafe situated in Brno-Komín
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Proposal of Communication Mix of Company
Machala, Jan ; Formánková,, Sylvie (referee) ; Milichovský, František (advisor)
This thesis is concerned with a company communication mix. It is divided into a theoretical, analytical and a proposing section. Contents of the theoretical part serves as the basis for further processing in the analytical part where analysis and assessment of the current state is performed, as well as for the proposal part where a new company communication mix is proposed. Its purpose is to raise public awareness about Sportsdirect s.r.o., its Brno-based subsidiary in particular, and to strenghten its client communication strategy.
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Marketing Communication in the Field of the Atopic Cosmetics
Šedivá, Zuzana ; Wagnerová, Hana (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis deals with tools of marketing and marketing mix. The first part is focused on the theoretical and general concept of marketing and marketing mix, but also on concept of communication mixwhere are the individual instruments explained. In the second part of thesisis realized the market survey of products and there are recommended suggestions for improving the communication of the company with customers.
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Development of Communication Mix of Product of GE Money Bank
Nekuda, Jakub ; Karhanová, Lucie (referee) ; Zich, Robert (advisor)
This bachelor thesis deals with marketing problems of bank services. Bachelor thesis I worked for GE Money Bank, as, which operates on the Czech market as a provider of financial services. The goal is a detection of an embarrassment of marketing methods. Based on the analysis and the questionnaire survey includes a proposal for the development of sales and marketing activities.
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