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Media representation of female doctors' status in the Czech Republic
Hejlová, Marie ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The diploma thesis "Media Representation of Female Doctors' Status in the Czech Republic" focuses on how the media reflects the trend of feminization in medicine. It discusses what aspects affecting the female doctors' status are accentuated by the media and whether the media representation of female doctors' status in mainstream and professional media differs. Indeed, surveys show that female doctors in the Czech Republic face discrimination due to persistent negative stereotypes about the unsuitability of women particularly in surgical fields. They are disadvantaged due to the assumption of pregnancy and career interruption due to motherhood (Stieranková & Veselská, 2020). Using grounded theory (Strauss & Corbinová, 1999), this study qualitatively analyzes articles dealing comprehensively with female doctors' status in the Czech Republic. It takes into consideration articles that have appeared in Czech mainstream and professional media in printed or electronic versions approximately over the last eleven years. The time frame is explained and justified in the thesis. A subsequent analysis of the articles found no significant difference in the media representation of the female doctors' status in mainstream and professional media. The vast majority of the analyzed articles reflected the female...
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Media representation of deepfake
Janjić, Saška ; Švelch, Jaroslav (advisor) ; Nečas, Vlastimil (referee)
This master thesis explores the media representation of deepfakes. The first part summarizes previous research followed by a comprehensive review of deepfakes, including the technology allowing for their emergence, current uses and methods of regulation and detection. The second part connects the phenomenon with important theoretical concepts such as social construction of reality and the crucial role of media in this process. The empirical part consists of research combining two methods - quantitative content analysis and qualitative critical discourse analysis. The research analysis is focused on media articles dealing with deepfakes in order to find out how the media represent this phenomenon. The results show that current media discourse of deepfakes is strongly negative as the media frame them as a security threat. This negative representation is highly speculative since journalists often invent their own stories of future disastrous consequences of the technology for national security due to lack of current examples. The findings show an apparent hierarchy of the harms posed by deepfakes which is present in media coverage, and reflects gender sereotypes and inequality in the current society. Harm in the form of non-consensual fake pornography targeting women is neglected in the media...
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The Representation Of Drug Addicts In Selected Printed Media
Kaschteová, Gabriela ; Nečas, Vlastimil (advisor) ; Vochocová, Lenka (referee)
Bachalor thesis "The Representation Of Drug Addicts In Selected Printed Media" is research of the way Czech journals (dailies Mladá fronta DNES, Právo and Blesk) issued in the period between the 1st of January 2006 and the 31st of December 2006 depict drug addicts. The first part is theoretical and it focuses, on summarizing available sources in the area of media theory (representation, stereotypes etc.) and addictology (categorisation of psychoactive substances, patterns of addiction etc.). The second, researching part consists of a research done on selected daily journals. By means of quantitative content analysis, it examines the image of drug addicts as presented in the selected media during 2006. The gathered data is interpreted and described in detail and graphs are used to represent the results of the analysis. The thesis concludes with answers to the initially defined hypotheses and a summary of the results gained from the analysis.
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Media Construction of Gender-based Violence in Spanish Media
Alvarez Alvarez, Žaneta ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
This thesis entitled Media construction of gender-based violence in selected Spanish media deals with how the Spanish media frame the topic of gender-based violence. The aim of this work is to identify and describe the dominant interpretive frames that the Spanish media offers in connection with the topic of gender-based violence. The starting point of this diploma thesis is the concept of media framing. The research method is qualitative analysis based on the procedures of grounded theory and uses open and axial coding. The research sample consists of selected Spanish media. Specifically, the online news newspapers El País and El Mundo and the television news stations La 1 and TeleCinco. The result of axial coding is seven categories through which the Spanish media offers the issue of gender-based violence.
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Mediating social classes in television drama Most!
Burdová, Karolína ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
This diploma thesis deals with the media representation of social classes and inequalities in the popular Czech series Most!. It focuses primarily on the conception of classes in Czech society and on aspects of the construction of everyday reality through the series. It also identifies the stereotypes, which have a potential influence on the formation of the viewer's opinions and attitudes. The thesis was created on the basis of a qualitative content analysis of the series with the aid of multimodal analysis, which focuses on linguistic and visual communication of the characters. To enrich this analysis, an element of the type was also added to the analysis. This type provides a comparison the characters with the social types in Czech society. The analysis of the paper was also inspired by the project Divided by Freedom, from the year of 2019, which divided society into several classes. The paper follows this research and class sorting and applies it to the series Most!. This diploma thesis defines social classes, the way in which they are represented and how this representation forms reality through stereotypes. Thanks to the element of type in the analysis, a set of typical characteristics was recognized which connected the series and living world.
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Czech and Slovak media representation of the dissolution of Czechoslovakia
Kvítková, Alena ; Šafařík, Petr (advisor) ; Lizcová, Zuzana (referee)
The master thesis Czech and Slovak media representation of the dissolution of Czechoslovakia is concerned with the way in which media portrayed the dissolution of Czechoslovakia. Through the analysis of articles on the topic in question it examines the media image created by each newspaper respectively, by Czech and Slovak newspapers as two units and the overall image based on all of the collected data. Three Czech (Mladá fronta DNES, Rudé právo and Blesk) and three Slovak (Smena, Pravda and Nový Čas) newspapers served as the source for the analysis. Articles from two periods were collected - from the time the act on the dissolution of Czechoslovakia was passed and from the time the actual dissolution took place. The aim is to establish the overall media image of the dissolution of Czechoslovakia, but also to compare and contrast the image created by Czech and Slovak newspapers and to study their differences concerning the overall positive, negative or neutral image as well as the implemented media frames. In addition, the thesis also focuses on the different portrayal of the dissolution in right-wing and left-wing newspapers and broadsheet and tabloid press. The final confrontation of the results with public opinion surveys is also important as it proves the connection between the media agenda and...
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Evolution of media representation of squatting theme in Czech mainstream and alternative print
Harapesová, Lucie ; Křeček, Jan (advisor) ; Soukup, Martin (referee)
Diploma thesis named "The Evolution of Media Representation of Squatting Theme in Czech Mainstream and Alternative Print" is describing the changes and tendencies of media representation of squatting theme in czech printed media based on the most medialized cases in selected media titles. Theme is analysed with the method of quantitative content analysis (partly together with qualitative) of national daily newspapers Mladá fronta DNES and Právo, social magazines Respekt and Reflex and culture periodics A2 and Literární noviny. The results of analysis include the description of media surface dedicated to this topic as well as the frequency and opinion outcome. And especially, which topics were connected to squating the most.
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Media Reprezentation of the Scout Movement in Czech Internet Media iDNES.cz and Novinky.cz
Nováková, Iveta ; Jirák, Jan (advisor) ; Cebe, Jan (referee)
This thesis named " Media Representation of the Scout Movement in Czech Internet Media iDNES.cz and Novinky.cz" focuses on the way Scouting is pictured in these two popular types of Czech media. The aim of the work is to analyse certain titles to find out how Scouting is presented as an organisation. The work is divided into three main parts - theoretical resource, methodological and analytical parts. The first chapter interprets technical terms mainly connected with the representation of reality or construction of reality. Furthermore, the chapter offers a brief interpretation of history and the current state of Czech Scouting. The second methodological part contains a description of the methods applied and shortly characterises certain titles. Finally, the last part describes particular forms of presentation of the Scout movement in certain media. The problematic is handled with three set research questions. By means of qualitative analyses, the work thoroughly describes the presentation of the Scout movement by certain media.
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The representation of judges in selected czech media
Břízová, Iva ; Jirák, Jan (advisor) ; Cebe, Jan (referee)
In her diploma thesis titled "Depiction of the figure of judge in selected Czech media", the author aims to analyse what levels of representation are used to depict the figure of a judge in selected Czech series. The selected five figures of judges are described on the basis of their physical description, roles in society, behaviour and relationships by which their character is co-created. The author focused mainly on stereotypes, which were used to depict the figures. Part of the analysis of the figures of judge is their classification into the category of heroes or villains according to the typology of figures by Brian McNair. Also utilized are the typology of figures by E.M. Forster and Seymour Chatman. The media's depiction of the judges in selected series is positive. At the level of representativeness, it influences the perception of the institution of courts, which are shaped by the depiction of the judicial profession. 1
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Representation of the succes in czech television serials after 1989
Freislebenová, Andrea ; Jirák, Jan (advisor) ; Bednařík, Petr (referee)
Diploma theses "Medial representations of success in Czech series after 1989" is researching, how is through six Czech television series presented the success. Medial images are an important source of knowledge of our current society. Success itself is a phenomenon we are facing daily in our lives. A large part of this experience is made through the media. The purpose of this work is to identify, which key phenomena of society distinguished values has been viewed in selected series (Konec velkých prázdnin, Život na zámku, Ranč U Zelené sedmi, Reportérka, Semestr and Terapie). Through the observations we are able to describe which images were mostly displayed, which at least and with who it has been connected. Thanks to this, we can review whether these medial representations of success are indulgent with their own evaluation of this concept. The recognizability of these phenomena and its interpretation is considered as a parameter of an individual personalities and their observation is being the typical subject of stereotyping. The conclusion of the thesis shows what is the development of representation of success in the Czech series and which picture of the current society has been created by these interpretations.
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