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Analýza marketingového mixu basketbalového klubu USK Praha
Bříza, Matouš ; Procházka, Jan (advisor) ; Šíma, Jan (referee)
BASKETBALL CLUB USK PRAHA MARKETING MIX ANALYSIS Targets: The goal of this thesis is to perform an overall evaluation of the existing USK Praha marketing mix and its components. Based on this analysis suggest possible modification that would lead to a better club economic outcome. Methods: There will be used a SWOT analysis to analyze current club marketing mix. This analysis will point to strong and teak club sides and threates ond opportunities that it faces up to. Very important source of informations will be an informal meeting with a club management as well. A questionnaire research will be used to find out fan's opinions on individual parts of club marketing work. Final proposals will also include my own knowladge. Results: Based on used methods, there will be suggested specific modifications in every individual parts of marketing mix that would lead to a better club economic outcome. These suggestions will be offered to the club's leadership, that will decide to follow these or not. Key words: marketing, marketing mix, communication mix, marketing research, corporate identity, SWOT analysis, questionnaire
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Origins of the Czech and Slovak Digital Narrativity: The History of Text Computer Games in Czechoslovakia
Šidlichovský, Pavel ; Švelch, Jaroslav (advisor) ; Connelly Kohutová, Radka (referee)
The present diploma work describes the early development of digital narrative on the territory of the former Czechoslovakia in the 80's and at the beginning of the 90's of the 20th century. In that period, the text adventure game production and use were influenced by the socio-cultural and economic environment in the east-European Communist bloc, and by its following transformation into a democratic system with market economy. That brought about unique approaches to the computer game development and playing, and it also led to a formation of a cultural phenomenon of digital text games connected with the context of that time. The text deals with a brief historic development of digital game playing in the world, and a general situation in the information technologies on the territory of the former Czechoslovakia including direct participants' selected opinions. Within the framework of the present work, basic theoretical approaches have been presented, examining the adventure games genre, and especially their narrative part and the principles of intertextuality. The latter have been described using the examples of the respective Czechoslovak game production.
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Case Study of physioterapy treament of a patient after fracture of the proximal humerus treated by osteosynthesis
Sejkorová, Barbora ; Neuwirthová, Svatava (advisor) ; Mahr, Edwin (referee)
Title: Case study of physiotherapy treatment of a patient after fracture of the proximal humerus treated by osteosynthesis This thesis deals with the issues of physiotherapy treatment after fractures of the proximal humerus treated by osteosynthesis. On the basis of knowledge of functional anatomy, kinesiology, traumatology, orthopaedics and by Czech and foreign literature there is an effort to clarify the time and practice schedule of post-operative rehabilitation for the above diagnosis. The work is divided into a theoretical and a practical part. The theoretical part deals with the function of the shoulder girdle, its individual structures and the influence of segmental defects of the shoulder girdle on upper limb mobility. It also deals with proximal humerus fractures and their treatment. In conclusion, it discusses the issue of post-operative rehabilitation in terms of time and practice. The practical part describes the specific case study of a female patient after the osteosynthesis of the proximal humerus. It includes an initial kinesiological analysis on the basis of what a physiotherapy procedure had been applied to improve the overall mobility of the upper limb. After finishing treatment a final kinesiological analysis and evaluation of the effect of therapy have been performed, both...
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EU projects implementation and school success rate in grant asquisition
Calábková, Soňa ; Trojan, Václav (advisor) ; Hladký, Jaromír (referee)
1 TITLE: EU projects implementation and schools success rate in grant asquisition AUTHOR: Soňa Calábková DEPARTMENT: The centre of school management SUPERVISOR: PhDr. Václav Trojan, Ph.D. ABSTRACT The subject matter of this bachelor's work is EU projects implementation in 2007- 2013 period and grant acquisition in education with focus on primary schools in Opava region. The first part briefly characterize regional politics and its application in the Czech Republic. Next part overview particular operating programmes with profound view on operating programme Education for competitiveness, out of which is realized the call "EU money for schools", intended to improve conditions for pupils and teachers at primary schools outside Prague. This is followed by specific example of detailed analysis of project cycle during EU grant application in support area 1.4. The aim of my bachelor's work is to analyze the situation in primary schools in Opava region in terms of EU projects involvement, grant success rate and their implementation into school practise with detailed focus on "EU money for schools" project. The research summary of questionnaires, phone inquires and stuctured questions together with conclusion and reccomendations are presented in the final part. Key words: Regional politics, operating programmes, EU...
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Human resource management
Šrolová, Tereza ; Buriánek, Jiří (advisor) ; Trunda, Jiří (referee)
Human resource management is a deliberate approach to managing people who are employed in a particular organization and under the management leadership contribute to achieving organizational goals with their performance. Managing people is associated with personal strategy and policy,which have an important role in working with human resources. This issue is concerned in thesis. In the context of human resource management also deals with the culture of the organization and its influence on performance. Thi is followed by the analysis of management remuneration and the impact of motivation onemployee performance. The analytical part is aimed at exploring the effectiveness of human resources management in a particular company. The goal was to study the overall rate of employee satisfaction. We found out, that in a small business there is a noticeable change within two years. It also turned up, that the company completely changed the social climate and the age structure of employees.
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Sports in the Greek and Roman world
Kramerová, Martina ; Ondřejová, Iva (advisor) ; Stančo, Ladislav (referee)
This bachelor thesis will examine the sports and physical activities of the ancient Greeks and Romans. The development of the sports will be described ,different types of sports, playingfields and arena's used, focusing on existing example. After that I will be mentioning the most important festivals and feasts of the Greek and Roman times, which would have taken place at the same time . Detailed description's of the disciplines and physical practises of the ancient Greeks and Romans are found on important scenes on the vases, sculptural works and reliefs of the time. Therefore this work will look at examples and characteristics of the era . At the conclusion this work will give a general summary and comparison of the importance and problem's associated with sport in the ancient Greek and Roman environment.
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Community care planning in cooperation of cities Benešov, Vlašim, Votice
Frauenterková, Veronika ; Tomeš, Igor (advisor) ; Turková, Iveta (referee)
Tato práce, nazvaná Komunitní plánování sociálních služeb ve spolupráci měst Benešov, Vlašim, Votice, se tedy zabývá problematikou komunitním plánováním sociálních služeb nejen jako pojmem, ale hlavně jako procesem. Na tuto problematiku se zaměřuje nejen z pohledu teoretického, ale zejména pak právě z hlediska reálné realizace konkrétního procesu. Zachycuje proces komunitního plánování sociálních služeb, tak jak je popisován a jeho realizace doporučována v dostupných Metodikách a ostatních materiálech týkajících se tohoto procesu vytvořených MPSV a dalšími subjekty a autory, jenž se tímto tématem zabývají. Zároveň pro celkovou komplexnost náhledu na tuto problematiku zasazuje autorka proces komunitního plánování sociálních služeb nejen do prostředí ČR, ale i do prostředí zahraničního. Následně se autorka zaobírá konkrétním procesem komunitního plánování sociálních služeb, kdy pro snadnější hodnocení jeho realizace zachovává strukturu průběhu konkrétního procesu obdobně, jak je uvedena v teoretické části. Současně tato práce tento konkrétní plán hodnotí ve vztahu k jeho naplnění principů KPSS a následně na něj aplikuje kritéria kvality plánování sociálních služeb.
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Problems of educational and psychological advice on the Department of Paediatric Haemato-Oncology, University Hospital Motol
Tůma, Daniel ; Pelikán, Jiří (advisor) ; Votavová, Milada (referee)
Cílem této práce není snaha o publikaci nových vědeckých poznatků, ale spíše odborné zkoumání specifického zaměření pedagogicko-psychologické práce s vážně nemocnými dětmi a jejich rodiči. Zamýšlím se nad prací s dětmi, které jejich nemoc ve svém důsledku může i ohrožovat na životě, a přináším pro takovou práci vhodné náměty. Oproti v dnešní době sílící tendenci vymezovat kompetence, určovat, kdo má a kdo nemá právo pedagogicko-psychologicky nebo jinak ve své podstatě terapeuticky působit, se domnívám, že pro potřeby praxe je mnohem užitečnější hovořit o otázkách konkrétních a zabývat se možnostmi odborné intervence, které slouží hlavně ku pomoci a prospěchu dětských pacientů a jejich rodičů. V práci se pokusím nastínit kompetence pedagogicko-psychologického poradce a celkové pojetí této odborné činnosti pro obecné potřeby dětského somatického oddělení, v konkrétní podobě pro potřeby Kliniky dětské hemato-onkologie (KDHO). Budu přemýšlet o jednotlivých aspektech práce poradce, o parciálních metodách a budu se také zaobírat přínosy poradenského procesu.V dílčích kapitolách budu vysvětlovat použití jednoho z možných způsobů práce, resp. modelu profesionálních způsobů práce pomáhajících profesí, jak je ve své knize definoval Úlehla, neboť se mi tento model v praxi dobře osvědčil, a domnívám se, že napomáhá...
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The Return of Refugees and Internally Displaced Persons in Bosnia and Hercegovina after Dayton
Šimák, Jakub ; Tejchman, Miroslav (advisor) ; Králová, Kateřina (referee)
This master thesis deals with activities of the international community concerning the refugee question and their impact on the process and current state of the post-war returns of refugees as well as internally displaced persons (IDPs) on the territory of Bosnia and Herzegovina during the period 1995-2010. The author analyzes and critically assesses the overall strategy of international organizations and particular implemented programs, whose conception was changing over time. The aim is to determine causes of such strategic changes and their interconnectedness with the return. Fifteen years after the end of the war, the author attempts to examine the socioeconomic situation of the returnees and the qualitative aspect of the return process. The main argument of the thesis is that the international community did not succeed in fulfilling the goals stipulated in Annex 7 of the Dayton Peace Agreement. Although over one million of refugees and IDPs returned to their places of origin, the physical return has not been accompanied by a "harmonious reintegration" within the local societies. The international community focused on the issues of property legislation, restitution and reconstruction that have - despite their importance - only partly tackled the complex process of returns. The unsatisfactory conditions...
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The analysis of marketing communications of the Prague Spring International Music Festival 2009
Kyncl, Jan ; Čeňková, Jana (referee) ; Dolanská, Nora (advisor)
Bachelor thesis "The analysis of marketing communications of The Prague Spring International Music Festival 2009" deals with the method how basic marketing principles are applied in the field of arts. The major goal of this study is: 1. to make a list of the main features marketing of an art organization should include, 2. to name the reasons why marketing policy should be adopted by such organization's management, 3. to indicate conditions needed for success in arts marketing. The theoretical part is based upon the relevant art marketing publications available, and on the major marketing literature which creates a framework for modern marketing theory. The second part deals with the marketing campaign of the The Prague Spring International Music Festival 2009 which is widely considered to be the most significant cultural event within the Czech republic and Central Europe as well. The analysis consists of detailed description of the marketing planning proces, characterization of the campaign's communication mix, and the evaluation of it's effectiveness. There's also a short resumé at the end of the text which provides a brief review of festival camping. Complex overview of all the information gained by writing the diploma thesis and studying the subject is also included.
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