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Comics of the Czech magazine Ohníček in the period of 1968-71: semiotic analysis
Řezníková, Ivana ; Šoltys, Otakar (advisor) ; Klabíková Rábová, Tereza (referee)
The topic of the thesis is the genre of comics in the Czech magazine Ohníček during the early period of normalization: the text is based on a detailed analysis of eleven comics that were published in the magazine between years 1968-71 (season 19-21). As far as the genre criteria are concerned, the analysed comics came closer to adventurous stories that were very popular in the 60/70s. At the same time, the original visual expression changed so that it was more suitable to child readers. Three of the analysed comics are comic series where the particular episodes are connected to each other by an adventurous narrative storyline. The eight others are comic strips with the narrative type of gag or fable. When examining the particular comics, the focus was on several aspects: the use of language, visual expression, story articulation and specific distinctive aspects. Differences in those aspects made the comics mutually different and deviating from the classics of genre. Both the graphic form and the story line of the analysed comics were determined by the fact that they were published in a children magazine. As results of the analysis, hero types and the resemblance of the fiction world according to the narrative type are descript and a comparison with European and American comics tradition is given.
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The Compasrison of the language of Communistic and Nazi Propaganda in the Editiorials and Selected Columns of newspaper Rudé právo and the Newspaper Venkov 1941
Bruner, Tomáš ; Šoltys, Otakar (advisor) ; Röhrich, Alex (referee)
This bachelor thesis compares the language used in the persuasive texts promoting communistic and national-socialistic ideology. After brief introduction the author focuses on key-words in both languages; the word "lid" (people) in the communistic language and the word "národ" (nation) in the national-socialistic language. It compares the way, how those words are used, and the aim which their usage should serve. It deals with those terms as with the means of legitimization, which is achieved through using the strategies of rationalization, universalisation and narrativization. Then, this thesis searches for secondary signification which is connected with those key-words. Furthermore, it investigates the terms with which are those key-words connected. This thesis is based on knowledge of the communistic language, which is in the author's opinion described better. The results of investigation of the national-socialistic language are then compared to the facts known about communistic language.
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Taboo and noa in communication. Realization of linguistic taboos in the print media
Junková, Anna ; Chejnová, Pavla (advisor) ; Janovec, Ladislav (referee)
Taboo and noa in communication. Realization of linguistic taboos in the print media. This thesis deals with issues of the taboo and noa in language and communication. The core of this thesis is to identify the essential tabooed themes in contemporary society and ways of their linguistic realization in the print media. In the theoretical part of this thesis is the first explained substance of the terms such as taboo, noa, communication and linguistic taboos with regard to the interrelations between these terms. In the empirical part are then defined tabooed themes occurring in the concrete texts of the diary Mladá fronta DNES and Blesk and of the periodical Rytmus života and ways of their linguistic grasping. The thesis focuses above all on the manifestations of speech restrictions in the lexical plan of the language.
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Language Humour in Advertising
Čimingová, Radka ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
Title: The Language Humour in Andvertising Author: Radka Čimingová Department: Department of czech language and literature Supervisor: PhDr. Radka Holanová, Ph.D. Abstract: The presented work deals with linguistic analysis of means that frame humour in printed advertising. The analysis of the language humour is based on a selected advertising sample. This sample was used to identify, classify and specify individual linguistic means in more detail. Humour is interpreted as a play on words that is built around updating, change, intentional breaking of established rules, incongruity and around the relationship between language and extralinguistic reality. This play resulting in a comic tone of the advertisement concerns meaning as well as graphic form of individual linguistic means, usage of different varieties of lexis, intertextual connection and the relationship between words and pictures. The work covers all these aspects of the linguistic play on words as well as describes the theoretical context in which the play takes place and specifies the basic terms connected to the subject of the thesis, i.e. advertising and humour. Keywords: Advertising, Humour, Language
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Language and etnicity in the Balkans and in Britain
Blažek, Jan ; Uherek, Zdeněk (advisor) ; Soukup, Martin (referee) ; Brouček, Stanislav (referee)
The aim of this thesis is to contribute to the understanding of ethnic consciousness in the territories of the Balkans and of Great Britain by focusing on the tendencies towards ethnical inclusion (crossing of ethnical boundaries) and ethnical exclusion (strengthening of the above mentioned). Inspired by B. Anderson's definition of nation (nation = imagined community), the author has chosen the languages of the investigated areas as the actual subject of his research. In three chapters he has studied first the structural and lexicological aspect of the language, then the terminological one (study of ethnonyms) and finally the textual one (study of national myths and the language used to their description). The conclusion of the research described above clearly shows, that whereas English is being perceived as a highly inclusive language (also due to its grammatical straightforwardness and lexicological richness) by speakers of other native languages in Britain (be it the autochthon minorities or migrants), in the Balkans, on the other hand, languages are being perceived as an exclusive propriety of the given ethnic group, which may even lead to artificial differences being introduced in them. The approach prevailing in Great Britain is clearly the one fostering better inter-ethnic cohabitation....
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Language and Totalitarianism
Váňa, Tomáš ; Mlejnek, Josef (advisor) ; Kučera, Rudolf (referee)
The diploma thesis Language and totalitarianism deals with the relation between these two phenomena. On the basis of key thinkers dealing with totalitarianism it formulates its own definition of totalitarianism. It presents the communication theory of Karl Wolfgang Deutsch, on which basis it points to the close relation between communication and political systems, concretely between language and totalitarianism. Language is analysed mainly on the thoughts of Ferdinand de Saussure and Ludwig Wittgenstein. Totalitarian language is explained using mainly Orwell's totalitarian language newspeak in 1984. A practical analysis of a sample of Rudé právo form the era of the communist regime in Czechoslovakia in the years 1948-1989 shows its manifestations in real use. At the end of the thesis political correctness is introduced as an example of totalitarian tendencies in liberal democracies.
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The aesthetics and short prose of D. H. Lawrence
Štefl, Martin ; Hilský, Martin (advisor) ; Beran, Zdeněk (referee)
The thesis presents an analysis of the selected themes of D. H. Lawrence's aesthetics and philosophy in relation to his short stories. The main focus of the presented argument is the notion of language (Chapter 2), knowledge (Chapter 3) and the Self (Chapter 4). These chapters form and constitute a coherent thematic unity of the Lawrentian "triptych". The above mentioned phenomena are demonstrated to form the foundation of Lawrence's aesthetical and philosophical thought as it is put into practice in his short fiction. The argument aims to introduce these as applied and integrated in the substance of Lawrence's shortest prose. The structure of the thesis is based on a concept in which the next chapter develops and relies on the previous one chapter, while extending and augmenting the original argument. In addition to this, all of the three notions are unified under the key concept of Lawrence's philosophy, i.e. the notion or the theory of the "idea" and "idealism". The discussion of these three phenomena is followed by a brief appendix chapter (Chapter 5). This chapter does not add any new topic, however, supplies the text and deepens the existing argument with what might be understood as a diachronic supplement and summary of an otherwise prevailingly synchronic study. Key Words: D. H. Lawrence,...
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Legislation in the Tuscany Region in the Trecento: A Long Way from Latin to Volgare
Argalášová, Marta ; Štichauer, Pavel (advisor) ; Obstová, Zora (referee)
The subject of this diploma thesis is legislation in today's Tuscnay region in the Trecento. Its introductary part focuses on the general political and administrative legal situation in the determined area, the historical excursion also deals with sources of law in the Trecento. The second part focuses on the evolution of the tuscan dialect in the Duecento and Trecento, taking into account legal language as well. The third part is dedicated to legal language itself, to its specifics and peculiarities regarding the lexicon and also morphology and syntax. The final chapter is dedicated to a practical analysis of a legal document from the fourteenth century, Statuti dell'Opera di San Jacopo di Pistoia.
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