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Loyalty of the customer of retail store as a competitive advantage
Sluková, Kristýna ; Průša, Přemysl (advisor) ; Zapletalová, Šárka (referee)
This bachelor thesis is concerning with a loyalty of a customer in conditions of a retail store -- what means with his constancy and satisfaction -- as one of the competitive advantages. Every single healthy company should aspire to keep its customer apart and to stimulate him to next purchase. Such customer is than driving force of the company and he creates the greatest part of sales. Satisfaction itself does not suffice because satisfied customer does not have to come back. Loyal is such one who is returning regularly, glad and satisfied. As retail store I have chose an outdoor retail chain Rock Point which offers outdoor equipment and complements. This kind of retail store I have chose because I had found it more convenient for loyalty research than e.g. food stores are. The goal of this thesis is to detect if the Rock Point's customer is loyal and to make some recommendations for the future development of the company.
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Conditions of work focussing onworking environment in open space place
Houšková, Helena ; Šerák, Michal (referee) ; Kocianová, Renata (advisor)
In this baccalaurean theses are being discussed the questions of working conditions and working environment as such and their implementation into a context of working process and its international and Czech legislation. And simultaneously the same factors are being considered from the standpoint of a personal management. Firstly, general aspects of working environment are being discussed and then they are viewed through perspective of health protection during a working process. These factors influence efficiency of a worker dependently on health conditions of an individual worker. The next part of the work is focused on working environment in administrative sphere and its influence on health condition and working efficiency. The author discusses a type of a working environment called "open space" [other terms used are pools or halls]. She describes their specifics and collects advantages and disadvantages of these types of working spaces. The outcomes of various researches, studies and publications the author' s own experiences were used in order to characterize that types of working spaces. The study is accompanied by the personal questionnaire-survey investigating possible sequences between negative psychological risky factors and a possibility of a manifestation of a "burned-out" syndrome among...
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Position of nuclear energy in Europe (focus on France)
Rožníčková, Lucie ; Kašpar, Václav (advisor) ; Vošta, Milan (referee)
The objective of the thesis is to characterize the nuclear energy in the european area with the focus on nuclear energy in France. The sector of nuclear energy is now experiencing a new period, so-called "nuclear renaissance". Many european countries decided to rebuild the present nuclear power sites or to construct new ones. Nuclear energy is the most advantageous solutions for many european countries because it decreases external energy dependence and it helps to diminish the carbon dioxide emissions. In the connection with the Czech Presidency in the European Union, it was made proposal for the "Nuclear Security Community" which has to unify the security level of member states of the EU and to intensify the mutual cooperation in the domain of nuclear energy. France represents world nuclear leader thanks to efficiently operating oragnizations, excellent results in nuclear research, realization of nuclear fuel recycling and strong government support. Nucler energy in France can serve as an example for four recommendations to other european countries: government support, efficiently working research institutions, global cooperation between all subjects participating on the formation of nuclear energy and active involvement in the international cooperation in nuclear energy. In spite of constantly high initial investment in construction of nuclear power sites, the nuclear energy seems to experience a positive future.
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The Pied Piper of Marina Tsvetaeva: Genesis, Reception and Translations of Poems with Commentary
Zakiyanov, Oskar ; Hlaváček, Antonín (advisor)
Russian poet Marina Ivanovna Tsvetaeva (1892-1941) is one of the world's most prominent authors of the early 20th century. The Pied Piper (Ratcatcher) is the magnum opus of her work. The aim of my thesis was to literally translate the poem and provide a detailed commentary on the poem. Translation is designed for the future Slavonic Studies, but also for the wider public. The translation is a kind of proposal and could be used as the default text for a possible poetic translation of the poem into Czech. The intention of the commentary is to point out the relationships of the Tsvetaeva's Pied Piper and possible sources of inspiration of the texts of other authors or her own original works. The commentary also explains the concepts specific to the creation of Tsvetaeva and her characteristic individual poetic methods. The commentary, however, provide, nearly no interpretation. It is used only as a supplementary comment on individual parts in order to enable better understanding of the original text and the translation. The first chapters deal with the history of the poem, its genesis, and reception by critics and writers. Followed by technical notes to the translated text, where a reader would find an explanation of the peculiarities of the original text, including syntactic difficulties, which are the clues...
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Processing and Properties of 1D and 2D Boron Nitride Nanomaterials Reinforced Glass Composites
Saggar, Richa ; Cihlář, Jaroslav (referee) ; Tatarko, Peter (referee) ; Dlouhý, Ivo (advisor)
Glasses and ceramics offer several unique characteristics over polymers or metals. However, they suffer from a shortcoming due to their brittle nature, falling short in terms of fracture toughness and mechanical strength. The aim of this work is to reinforce borosilicate glass matrix with reinforcements to increase the fracture toughness and strength of the glass. Boron nitride nanomaterials, i.e. nanotubes and nanosheets have been used as possible reinforcements for the borosilicate glass matrix. The tasks of the thesis are many fold which include: 1. Reinforcement of commercially derived and morphologically different (bamboo like and cylinder like) boron nitride nanotubes in borosilicate glass with the concentration of 0 wt%, 2.5 wt% and 5 wt% by ball milling process. Same process was repeated with reinforcing cleaned boron nitride nanotubes (after acid purification) into the borosilicate glass with similar concentrations. 2. Production of boron nitride nanosheets using liquid exfoliation technique to produce high quality and high aspect ratio nanosheets. These boron nitride nanosheets were reinforced in the borosilicate glass matrix with concentrations of 0 wt%, 2.5 wt% and 5 wt% by ball milling process. The samples were consolidated using spark plasma sintering. These composites were studied in details in terms of material analysis like thermo-gravimetric analysis, detailed scanning electron microscopy and transmission electron microscopy for the quality of reinforcements etc.; microstructure analysis which include the detailed study of the composite powder samples, the densities of bulk composite samples etc; mechanical properties which include fracture toughness, flexural strength, micro-hardness, Young’s modulus etc. and; tribological properties like scratch resistance and wear resistance. Cleaning process of boron nitride nanotubes lead to reduction in the Fe content (present in boron nitride nanotubes during their production as a catalyst) by ~54%. This leads to an improvement of ~30% of fracture toughness measured by chevron notch technique for 5 wt% boron nitride nanotubes reinforced borosilicate glass. It also contributed to the improvement of scratch resistance by ~26% for the 5 wt% boron nitride nanotubes reinforced borosilicate glass matrix. On the other hand, boron nitride nanosheets were successfully produced using liquid exfoliation technique with average length was ~0.5 µm and thickness of the nanosheets was between 4-30 layers. It accounted to an improvement of ~45% for both fracture toughness and flexural strength by reinforcing 5 wt% of boron nitride nanosheets. The wear rates reduced by ~3 times while the coefficient of friction was reduced by ~23% for 5 wt% boron nitride nanosheets reinforcements. Resulting improvements in fracture toughness and flexural strength in the composite materials were observed due to high interfacial bonding between the boron nitride nanomaterials and borosilicate glass matrix resulting in efficient load transfer. Several toughening and strengthening mechanisms like crack bridging, crack deflection and significant pull-out were observed in the matrix. It was also observed that the 2D reinforcement served as more promising candidate for reinforcements compared to 1D reinforcements. It was due to several geometrical advantages like high surface area, rougher surface morphology, and better hindrance in two dimensions rather than just one dimension in nanotubes.
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Leasing of vehicle and insured accident
Vondráková, Ivana ; Pelák, Jiří (advisor)
Leasing is one of the most used alternative of asset financing. There are a lot of advantages but also a lot of disadvantages. One of the biggest disadvantages is certainly financial loss for hirer. There are a lot of ways how to solve the situation of total loss, partial loss or abstraction of the vehicle.
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Evaluation of Efficiency of Selected Public Construction Order
Pavelek, Jan ; Vítková, Eva (referee) ; Puchýř, Bohumil (advisor)
This thesis is focused on the revitalization of brownfield implemented through public producrement and selected in the city of Brno. The theoretical part includes basic concepts that explain the issue of brownfields, public procurement, and more specifically the assessment of their economic efficiency. The practical part is focused on the specific case of brownfield revitalization through public procurement including its economic assessment. The use of econimic analysis, namely Cost Benefit Analysis (CBA), will be utilized to assess the effectiveness, and socio-economic impacts will also be determined. The purpose of the second part is to determine whether the revitalization thus made more economically advantageous for the city of Brno.
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Development of thermal insulating materials based on waste textile fibers
Přikrylová, Pavlína ; Peterková, Jitka (referee) ; Zach, Jiří (advisor)
The increasing quantity of waste represents serious environmental, social and economic problem. Wastes produced from industry and households. A large part of the economy transforms a certain amount of raw materials to waste in their production, because it is currently emphasis is placed on finding sustainable sources of raw materials. One of the suitable secondary raw materials can be discarded textiles or waste from the textile industry. These kinds of textile waste often ends up in landfills or incinerators, so it is from an ecological and environmentally advantageous to their further use. The diploma thesis deals with the study and development of thermal and acoustic insulation materials based on textile fibers. It focuses on the legislative requirements for waste management for the sorting of textile wastes and their subsequent modification before reuse. Further it contains kinds of textile fibers and bonding technologies thermal and acoustic insulation materials. Finally, an evaluation of thermal insulation, acoustic and mechanical properties of fibrous insulation materials.
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Efficiency in the use of photovoltaic cells for energy production
Maršíková, Michaela ; Dvořák, Antonín (advisor) ; Hadrabová, Alena (referee)
Master's Thesis considers the idea of use of renewable energy sources for the generation of electricity. On the basis of reports on climate warming, the European Union took measures, which are mandatory for all Member States and aimed to increase the share of renewable energy in total energy production by 2010. Czech Republic has committed itself to produce 8% of energy from renewable energy sources, the government has created a system of subsidies to renewable energy sources and a system of redemption prices. These measures make energy very expensive. This work deals with the origin of these measures, which are reports on global warming. My work is also comparing predictions on the future status, as well as examining the advantages of investing in renewable energy sources and comparing the prices of subsidized energy with other types of energy.
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The Efficiency of Online Marketing Tools
Mynář, David ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This Master´s Thesis characterizes and compares three tools of the performance marketing on the internet - Search Engine Optimization (SEO), Pay-per-click advertising (PPC) and Facebook Ads. The theoretical part analyses specific advantages and limitations of each tool and current trends in the development of these tools. The application part compares SEO, PPC and Facebook in terms of the price and quality of visits. The comparison is performed on the data of 74 clients of the Fresh Services digital agency, gathered from 2014 to 2016. It identifies significant differences in prices for the visit among instruments, while the revealed differences in conversion rates have not been proven to be statistically significant. The conclusion provides recommendations for applying these tools to a marketing of small and medium enterprises.
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