National Repository of Grey Literature 338 records found  beginprevious219 - 228nextend  jump to record: Search took 0.00 seconds. 
The view of american film in the Fifties in Czechoslovakia
Poliačik, Cyril ; Kopeček, Michal (advisor) ; Koura, Petr (referee)
This thesis deals with the view of American film formed by the journalists in Czechoslovakian film periodicals in the period after the second world war and in the fifties. My goal was to show how much the point of view of Czechoslovakian film journalists on American film changed during this period, which topics were discussed and to what extent was the view identical to the ideology of CPC. In the thesis I worked with the the film periodicals, mostly with periodicals Kino, Filmová práce, Filmové noviny and communist cultural magazine Tvorba. The first chapter deals with the cultural and political situation, mostly in the third republic, it particularly focuses on film periodicals and film journalists. The second chapter presents the image of American film presented in Czechoslovakian film periodicals. This chapter consists of five parts, where first part is introductional and gives definitions of specific phenomenons and the other four parts explain the image of American film on concrete themes. First chapter is about cultural and political situacion, mostly in third republic, with focus on film periodicals and film journalists. Second chapter is the view of american film present in Czechoslovakian film periodicals. This chapter consist of five parts, where first part is general introduction and defined...
Propaganda of the British Union of Fascists
Drábik, Jakub ; Soukup, Jaromír (advisor) ; Horčička, Václav (referee) ; Skřivan, Aleš (referee)
Disertační práce: Propaganda Britské unie fašistů Mgr. Jakub Drábik Ústav světových dějin Abstract The dissertation deals with the propaganda of the largest and only relevant British fascist party, the British Union of Fascists, founded in 1932 by Sir Oswald Mosley. The aim of the dissertation is to look at the BUF propaganda in the light of the "new consensus" that has emerged in fascist studies in recent years. Based on the official BUF party press, publications, pamphlets, propaganda posters, speeches and public appearances of the movement's leading figures and other forms of propaganda, this work analyses the propaganda of the BUF not just in the terms of crude "brainwashing" or "social control," but also as a form of social engineering - in other words, as a serious attempt to realize the ideas of an alternative modernity and of a political, economic, social and cultural revolution. In spite of widely held view that the BUF was only a group of crude anti-Semites, thugs, bullies or even opportunists with materialistic goals, this work argues that the "propagation of faith" or "the dissemination of political beliefs" was one of the motives of BUF propagandists.
Comparison of the Methods of Commercial and Political Marketing in the American Media in the 1970's and 1980's.
Kleňha, Jan ; Kozák, Kryštof (advisor) ; Šafařík, Petr (referee)
UNIVERZITA KARLOVA V PRAZE FAKULTA SOCIÁLNÍCH VĚD Institut mezinárodních studií Jan Kleňha Porovnání metod komerčního a politického marketingu v amerických médiích v 70. a 80. letech 20. století Bakalářská práce Praha 2014 Abstract: Two decades of 1970's and 1980's are perceived from a media point of view as an era of large and previously inexperienced systemic changes within the industry, with far-reaching impacts on the American society. This bachelor's thesis will focus on proving that, since it's extensive emergence in 1970's, the political marketing has been implementing many of the methods of commercial marketing, which were previously developed by rigorous empirical studies and were proven to be successful. Political campaigns were using the same media as the commercial campaigns and were forced to deal with the same cultural background and the same changes in the society. No matter what the crucial differences in financing, preconditions, aims or impacts between political and commercial advertising were, many of their methods were based on the same socio-psychological principles of influence and persuasion. Therefore, the more these methods were used in specific political campaigns, the more successful these campaigns were in reaching its objective.
Evident and Hidden Manipulation in Political Speeches of Socialistic Era
Švejda, Zdeněk ; Janovec, Ladislav (advisor) ; Schneiderová, Soňa (referee)
This thesis is concerned with identifying and describing the linguistic elements of manipulative strategies of selected political speeches from 1948 till 1957. In the first part the work is focused on the principles of political communication, further persuasion and manipulation with respect to the relationship of these terms. In the next sections we find formal and functional description language means with regard to their pragmatic semantic components, mechanisms of propaganda and political line of reasoning. Knowledge of various aspects of language allows description of specific manipulative tendencies in political speeches and their burden in terms of evident and hidden action to the addressee.
A content analysis of photographs in magazine Pestrý týden and Life magazine
Oulová, Jana ; Láb, Filip (advisor) ; Teplá, Jana (referee)
The thesis "A content analysis of photographs in Pestry tyden and LIFE magazine" analyses two successful magazines of the first half of the 20th century. Intentionally, two periodicals of different origin (Czechoslovakia and the United States) are compared to investigate the assumption that the different origin has major influence on the overall concept and focus of the periodicals. The subject of this study is the selection of volumes of 1937-1945, the period of the greatest success of both magazines. The study aims not only at describing the contents of the periodicals but also at situating them into social, political and art-historical context. The study is based on a theoretical part which gives a general overview of photojournalism and tracks the slow beginning of journalistic photography and the birth of the first illustrated magazines. This part also deals with technological development which made possible quality image journalism. The study does not leave out numerous restrictions, e. g. censorship, which were a frequent point of struggle for the magazines' authors. Key words: illustrated magazines, magazine photography, photojournalism, documentary photography, war photography, censorship, propaganda
The Media Image of the Hockey Summit Series in 1972 and 1974 in Czechoslovakian Press
Poláček, Daniel ; Zamazal, Ondřej (advisor) ; Trunečka, Ondřej (referee)
My bachelor thesis deals with a media potrayal of so-called Summit Series from the years 1972 and 1974 in the Czechoslovakian press. Since both events, where both Soviet and overseas athletes performed, took place in the 1970s during the Cold War, they had both sports and political dimension. During this time, Czechoslovakia was a solid part of the East in a bipolar division of the world. My thesis concentrates on the role of a communist propaganda in the Summit Series coverage. Method of the thesis is quantitative content analysis. My research has a theoretical part which examines socio- cultural and medial context of that time.

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