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Marketing communication in the selected company
Mazánková, Jana ; Štůsek, Jaromír (advisor) ; Tučková, Karolína (referee)
The theme of this bachelor thesis is marketing communication in the selected company. The thesis is divided into two main parts, the theoretical one and practical one. The theoretical part was based on studying technical literature and the term marketing and its main tools, which are called marketing mix, are explained there.
The practical part contains analysis of individual tools of marketing mix in chosen restaurant. For the purposes of this analysis was created electronic questionnaire, in which customers of the restaurant could comment on offered services and their quality. Based on the results of the questionnaire were made proposals for better use of marketing tools.
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Marketing comunication
Vašáková, Martina ; Štůsek, Jaromír (advisor) ; Marie, Marie (referee)
The thesis deals with marketing communications of a non-governmental,
non-profit organization NaZemi, which contributes to the development of Fair Trade
in the Czech republic. The thesis is divided into theoretical and practical part.
In the theoretical part is defined marketing, marketing mix, and various tools
of marketing communications, which includes advertising, sales promotion, public relations, personal selling, direct marketing, events and experiences.
Part of the theoretical part is characteristic of marketing research, modern trends
in marketing communications and outline of the concept of Fair Trade.
In the practical part is introduced the organization NaZemi with its tools
of marketing communication. Based on the survey findings are formulated proposals, leading to possible improvements in marketing communications. In the end there
is deeply descibed one proposal in detail of a particular campaingn.
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Marketing communication in the selected company
Kotrč, David ; Štůsek, Jaromír (advisor) ; Dagmar, Dagmar (referee)
This Master thesis covers the marketing communications. The main aim of the work is to draft recommendations that will improve marketing communications of CENTRA a. s. The first part of master thesis is focused on the theoretical basics which explains the concept of marketing, marketing mix, marketing communication, communication mix, communication on the Internet, B2B communications and CRM systems. In the second practical part is processed analysis of the marketing mix of the company and analysis of marketing tools used by CENTRA a. s. After processing analysis of the marketing mix and analysis of marketing tools was a proposed recommendation for improvements of marketing communications of CENTRA a. s.
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The Analysis of Communication Activities of Junák Organisation in 2011 on the Example of National Charity Events
Höschlová, Aneta ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
Bachelor thesis entitled The Analysis of Communication Activities of Junák Organisation in 2011 on the Example of National Charity Events deals with the largest educational organization in the Czech Republic. The aim is to introduce the organisation Junák - svaz skautů a skautek ČR in terms of its mission, history and current status. It contains an analysis of communication activities of the non-profit organization, which is focused on the analysis of media coverage and communication tools that this non- profit entity used the most. In the second part, this bachelor thesis deals with charity events of non-profit organizations and describes in details four national charity events of the scout movement - Betlémské světlo, gatherings Postavme školu v Africe, KAPKA and Velikonoční skautské kuřátko, then compares their sense to the mission of Junák and its communication strategy. The last part focuses on primary research carried out by the author of this work on the target group of respondents aged 15 to 26 years. The research examined whether the organizing charity events affect the image of non-profit organizations, whether charities are perceived differently by people who went through scout education and those who were never scouts, whether these current scout charity projects are meaningful and...
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Mass Media and Their Impact on Leisure Time Activities of Secondary Shool Students
VÍTKOVÁ, Petra
ABSTRACT Mass Media and Their Impact on Leisure Time Activities of Secondary School Students Key words:media, television, internet, leisure time, teen-agers, value orientation, leisure time, non-profit organization This bachelor?s thesis deals with determination of basic terms related to mass media and their impact on leisure time spending of students at South-Bohemian secondary schools. This work is divided into theoretical and practical parts. In the theoretical part, basic terms are explained including media, mass communication, TV broadcasting and Internet, and their impact on teenagers. Furthermore, the thesis looks into value orientation and application of leisure time with teenagers considering media. In the practical part, I present survey results which are compared with theoretical and further practical findings. Priority of Internet in leisure time activities is particularly worth noticing.
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The Snuff music band marketing communications
Šorm, Jan ; Huml, Jan (advisor) ; Fejfarová, Martina (referee)
This graduation thesis describes marketing communication of czech modern-rock band
The Snuff, where author of the thesis is a member and composer of the band himself. At first, theoretical background in marketing is defined, especially significant attention is paid to latest trends in marketing communication including marketing communication on the internet and social networks. The practical part is focused on analysis of survey regarding buying habbits of the czech and polish fans of the band. Then pen and paper interview took place, which was done with czech and polish female fan of the band. Based on the findings, specific recommendations are proposed for The Snuff to improve their marketing activities. Also, The Snuffs most ambitious upcoming project called The Ultimate Price is analysed, whether is czech and polish fanbase interested in the project or not and also which direction should band take to finish the project successfully.
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Importance of communication elements for management
Nováková, Zdeňka ; Fiedler, Jiří (advisor) ; Stanislav, Stanislav (referee)
The diploma thesis deals with the importance of various elements of communication for work of manager. Communication is important and we use it in private and in working life. This thesis is divided into two main parts.
The first main part includes an overview of the solved problem that is treated on the basis of scientific literature listed in the bibliography. It contains an explanation of the concept and its management, management level, manager, managerial functions, managerial roles and leadership. Next is analyzed in detail the concept of communication, verbal and nonverbal forms and their further division. Finally there are elements of an effective communication, communication channels and the most frequent mistakes in communication.
The second main part includes data obtained from a questionnaire survey of managers. Follow their analysis and statistical surveys. In conclusion these results are evaluated.
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Promotion of selected company
Svatek, Jakub ; Švec, Václav (advisor) ; Lukáš, Lukáš (referee)
This thesis deals with one of the key marketing communication tool of Tesco company, which is a promotional leaflet. The aim is to evaluate how is visual design and user friendliness of leaflet perceived independently and in relation to competing leaflets. The first part defines the theoretical basis of the areas of marketing, marketing communications and marketing research. The following practical part of the thesis contains a two-phase marketing research composed of individual in-depth interviews, which is followed a survey. In conclusion, the research results are summarized. Based on the results proposals are recommended for possible improvements of the current version of leaflet.
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Interaction Means in Visual Art Education Classes at Primary Schools with a Special Focus on Assessment
Valešová, Hana ; Hazuková, Helena (advisor) ; Pelcová, Naděžda (referee) ; Slavík, Jan (referee)
TITLE: Interaction Means in Visual Art Education Classes at Primary Schools with a Special Focus on Assessment AUTHOR: Mgr. Hana Valešová DEPARTMENT: Art Education Department SUPERVISOR: PaedDr. Helena Hazuková, CSc. ABSTRACT: The thesis examines the topic of communication, interaction and feedback in regard to the assessment situations in Visual Art classes at primary school. It is based on empirical research that approached the subject from various different methodological perspectives: questionnaire, participant observation, interview and an insight into the real educational situation. The participants of the research were a sample of visual art teachers from primary schools of Liberec region. The research focused on the content and the form of feedback information that the students receive in the interaction situations during their art work assessment. The results suggest that the teachers have problems to find relevant assessment criteria and the information they pass to the students has no real content and it does not refer to art values of their work. KEYWORDS: Communication, assessment, interaction means, feedback, visual art eduaction.
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Branding and rebranding
Pernikář, Václav ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The paper is focused on brand identity and its implementation. The main target
of the paper is to propose visual rules that could be used in companys communication
including the logomanual and brand tonality represented by the communication manual.
There is formed a theoretical summary and the issue of brand identity is discussed
in a context of brand building in the first part of the paper. Then, in a practical part of the
paper, is the paper focused on designing new brand for a small accommodation business.
The new new brand name, logo, company colors, fonts are designed. The author had
compiled the new logomanual and communication manual of the brand. There are few
practical applications of the new identity proposed in conclusion of practical part.
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