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Development of Competitiveness of Company
Hradil, Martin ; Kandus, Bohumil (referee) ; Zich, Robert (advisor)
The diploma thesis is focused on developing the competitiveness of the company using proposals within the marketing mix. The business of the company is the production of photo calendars. The first part of the thesis is focused on theoretical background, which is followed by an analytical part, containing analysis of general and field environment and other analyzes that lead to the evaluation of the company. The last part includes suggestions for changes in the marketing mix, which will lead to the fulfillment of the goal of the work.
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Development of Communication Mix for Improvement of Competitiveness of Company
Guštafík, Martin ; Mitiska, Daniel (referee) ; Zich, Robert (advisor)
This thesis deals with the development competitiveness through the communication mix in the company VOLET, s.r.o. The company sells products and services in the field of garden ponds and irrigation system. The first part describes the theoretical part of the problems associated with competitiveness, marketing, hence the communication mix and store. In the analytical part of the thesis deals with the description of the company and its current situation, as well as individual analysis. On the basis of the design will be chosen the best solution. With these tools should improve the company's competitiveness.
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Analýza marketingových nástrojů v mezinárodní společnosti
Tkáčová, Marika
This bachelor's thesis deals with the marketing tools used by the international company Fitclan.sk, which focuses on the sale of sports and fitness clothing to fitness centers and for various other sports activities. The work is based on theoretical starting points related to marketing and international marketing, as well as the issue of marketing and communication mix. The theoretical starting points are followed by an analysis of the current state of the company's marketing tools, using data obtained from Fitclan.sk. Based on the evaluation of all starting points, I propose proposals to increase efficiency and more effecient use of marketing tools.
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Marketing Plan of the Selected Company
Koutný, Alexandr ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Bakalářská práce se zaměřuje na marketingovou komunikaci a strategii ve vybrané společnosti - Vzdělávací centrum MP působící v Prostějově. Tato práce se skládá ze tří hlavních částí. První z nich je teoretická část, která obsahuje pojmy, které jsou popsány. Druhá část práce se zabývá analýzou současného stavu společnosti. V poslední části této práce, respektive návrhové části, jsou uvedeny konkrétní návrhy na zlepšení využití marketingových nástrojů.
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Marketing plan for a social and entertainment company specialising in French gastronomy and culture
ZELENÁ, Adriana
The bachelor thesis is focused on the creation of a marketing plan for a new social-entertainment enterprise specialized in French gastronomy and culture, which will enter the market in Humpolec. The thesis is divided into two main parts. The theoretical part is consists of literary research and methodology. Firstly, I learned literature based on marketing, food service, coffee, and wine. In this part, key concepts were defined, with which I worked further in the practical part. The methodology of the work focus on aim of the bachelor thesis, the research questions, the principle of marketing research and the methods through which the research was carried out. The practical part consist of interpretation of data obtained during marketing research, description of the location, analysis of potential customers and competitors. Then, the marketing plan for the new enterprise was created.
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Optimalizace webu zvolené společnosti
Krajčíková, Pavlína
Krajčíková, P. Web Page Optimization of Chosen Company. Bachelor thesis. Brno:Mendel University, 2022. The bachelor thesis deals with the issue of search engine optimization. The aim of this thesis is to create a proposal of design and website optimization in order to achieve a better search position and higher traffic using Google Analytics and other tools. Specific suggestions are based on the current state of the website and financially calculated.
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Marketing Tools Utilization Analysis and Proposals for Improvement of their Efficiency
Kocourek, Ondřej ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the analysis of marketing tools of Burger Festival, LLC and proposals to increase their effectiveness. The aim is to analyze these tools and then use current marketing trends that can be realistically applied to the company and thus increase their effectiveness, which leads to a higher number of customers. The analysis and evaluation of the current effectiveness of marketing tools and subsequent proposals to increase efficiency were based on a questionnaire survey. In the end, the individual steps are formulated that will lead to a successful increase in the effectiveness of these tools.
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Marketing Tools Utilization Analysis and Proposals for Improvement of their Efficiency
Šimková, Denisa ; Zukalová, Marie (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the marketing tools used by company Solidify 3D, Ltd., which specialize in the selling of the material for 3D printing. The thesis is based on theoretical basics of marketing, especially marketing and communication mix. This part is followed by an analysis of the current state of the company's marketing instruments, using the information obtained from Solidify 3D, Ltd. Based on the assessment of the current state of the company, I propose measures to increase the effectiveness of these marketing tools.
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