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Marketing Plan of the Selected Company
Koutný, Alexandr ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
The bachelor's thesis focuses on marketing communication and strategy in the selected company - the MP Education Center operating in Prostějov. This thesis consists three main parts. First one is theoretical part which consists of terms and concepts which are described. The second part of the work deals with the analysis of the current state of the company. In the last part of this thesis, or the proposal part, there are specific proposals for improving the use of marketing tools.

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