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Analysis of the enterprise information system in the selected company
Pavlíková, Táňa ; Basl, Josef (advisor) ; Fortinová, Jana (referee)
The theme of this diploma thesis is an analysis of an enterprise information system in the selected company, middle sized company operating in the construction industry. The work is divided into two separate units. First one - the theoretical part contains the main concepts and issues that are subsequently elaborated in the practical part. Individual chap-ters of the theoretical part of the thesis contain the definition of information system, intro-duces basic concepts in this area, enterprise information systems and related processes and also strategic management of information processes. The practical part of the thesis focuses on the selected company. The goal and output of the practical part are the analyzes of information strategy and current state of the information system of the selected company and its evaluation.
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Comparison of the defined subjects in the dance field
Machová, Veronika ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Comparison of defined subjects on the dance field Objectives: The main target of this thesis is creation of analyses of two dance groups from Czech Republic, specifically Paul-Dance Jilemnice and Enliven Centre, followed by mutual comparison and creation of set of recommendations to help improve their further work. Methods: In this thesis I used the internal analysis, PEST analysis and comparative analysis, on whose basis I created SWOT analyses of both dance groups, thanks to which I suggested possible recommendations. Results: This thesis brings information about their current situation to both dance groups, points out the shortages and recommends steps for improvement. Both groups have been affected by worldwide economic crisis, which caused not only loss of members, but also loss of sponsors. Moreover, Paul-Dance collects low membership fees, which ensure stable flow of finance to the budget; Enliven Centre does not have all individual age categories filled. Keywords: associations, dance, dance group, internal analysis, PEST analysis, comparative analysis, SWOT analysis
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Business Development Project
Porazilová, Erika ; Ptáček, Roman (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis focuses on the business plan for the development of the company, which deals with the production of plastic products and is named ITMS PLAST s.r.o. The project is built on a newly introduced product, or innovation. Expanding production also requires a change in the production environment. In the introductory theoretical part is the structure and definition of the business plan. The second part contains analyzes that are elaborated according to theoretical knowledge. Custom designs include solutions that should improve the business situation.
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The Internal Analysis of a Chosen Organisation
KŘEHKÁ, Ilona
This bachelor thesis focuses on internal analysis of a chosen organisation. The aim of this thesis is to evaluate a current state of the organisation through the internal analysis as well as the following suggestion of a strategy for the possible improvement. The theoretical part focuses on the collection of information about the analysis of each functional area: marketing, HR, finance, R&D and production. Moreover, it decribes creation of a strategy and SWOT analysis as well. The practical part is written in cooperation with an international non-profit organisation. Theoretical knowledge about the internal analysis is applied in this part. The work on the analysis included the collection of internal information and interviews with particular people from the organisation. Based on results of the internal analysis, strengths and weaknesses of this organisation are defined. External opportunities and threads are identified through personal experience with this organisation. At the end, the SWOT analysis is created. Based on SWOT analysis, the strategy for possible improvement of the organisation is suggested.
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Business Plan
Hrubý, Roman ; Kovář, František (advisor) ; Štofanová, Monika (referee)
The aim of this thesis was provision of authoritative document on which the company could comprehensively evaluate a given business opportunity and decide on its acceptance or rejection, or basis for further analysis. For this purpose I created a business plan according to current recommendations. In selected organizations I prepared analysis of internal and external environment to get the information necessary for the decision.
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Strategic analysis of a company RIO Media a.s.
Sláma, Jan ; Boukal, Petr (advisor) ; Krause, Josef (referee)
The aim of the Bachelor's Thesis is to undertake a strategic analysis of the company RIO Media, a.s. The analysis is performed for the period of 2011-2015 with regard to other periods, where it is beneficial. The analysis is done through external analysis, enriched with internal inputs. The analysis is divided into two main sections. First is dealing with theoretical and methodological approaches, which explain the various terms used, methods and their application form. Second part is practical, which builds on the previous section and uses these methods in practice. It also analyzes current trends and significant outputs are processed partly in the SWOT analysis and fully processed at the conclusion. The benefit of this work is to determine the company's position within the industry and to form recommendations for further improvement in this position.
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Proposal of Development of Internationalisation Strategy to Mexican Market of the Company Heinrich Huhn
Andrlová, Zuzana ; Skulec, Rastislav (referee) ; Zich, Robert (advisor)
Předložená diplomová práce „Návrh rozvoje internacionalizační strategie společnosti Heinrich Huhn na mexickém trhu” je založená na identifikaci kritických faktorů ovlyvňujících volbu konkrétní mezinárodní formy vstupu. Teoretická čásť je zaměřená na otázku globalizace a internacionalizace, její strategie a forem vstupu. Analytická čásť zahrnuje analýzu interního podnikatelského prostředí firmy Heirich Huhn, přehled odvětví, analýzu externího mexického prostředí, které sú následně shrnuty v analýze SWOT. Poslední čásť nabízí návrhy a doporučení založená na konsolidaci předložených analýz.
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Company Expansion on the Polish Market
Svobodová, Marie ; Ing. Petr. Morcinek (referee) ; Koráb, Vojtěch (advisor)
This thesis focuses on the critical analysis of the company on the basis of a strategy is designed to expand the company in a foreign market. The analytical part of this work also contains a comprehensive view of the situation on the Polish railway market. The draft strategy takes into account all the risks and opportunities that are presented on the Polish railways.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Miškaříková, Ludmila ; Vašková, Eva (referee) ; Schüller, David (advisor)
This thesis focuses on the theoretical definition and description of issues related to customer satisfaction and loyalty, and also affects the appearance and behavior of the company's overall customer satisfaction. It also defines the basic methods and techniques of marketing environment analysis firm principles and a questionnaire survey. Theoretical knowledge is applied to specific manufacturing company, described the current situation, and including basic analysis of external and internal environment, concluded with a summary SWOT analysis. Based on a questionnaire survey found customer satisfaction, the company unveiled a wish and shortcomings perceived by customers. Use these outputs are set concrete proposals leading to a better company image and increase customer satisfaction.
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Using GreenGraffiti as an Additional Tool of Marketing Communication of the Company
Nešporová, Kristýna ; Sedláček, Tomáš (referee) ; Chlebovský, Vít (advisor)
Tato diplomová práce z oblasti marketingu zkoumá možnost využití alternativního reklamního média zvaného GreenGraffiti jako dalšího komunikačního nástroje. Protože je pro Českou republiku a tím i české klienty tento typ reklamního média nový, je důležité vysvětlit, co přesně GreenGraffiti je, odkud pochází a jak se objevilo v České republice. Tato diplomová práce bude také zkoumat, zda je GreenGraffiti vhodným reklamním médiem pro český trh ,a které problémy je třeba vyřešit před tím, než bude zařazen do komunikačního mixu společnosti. Tato práce je napsána na základě znalostí získaných během stáže ve Studio Tomato s.r.o., které vlastnilo licenci na GreenGraffiti pro Českou republiku a také na základě informací získaných od Jima Bowese, zakladatele GreenGraffiti Holding BV.
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