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The Influence of Aeroflot’s PR Communication on Public Opinion
Šámalová, Anna ; Vávra, Oldřich (advisor) ; Čechurová, Eva (referee)
The thesis titled "The Influence of Aeroflot's PR Communication on Public Opinion" points out the "PR activity - newspaper article - public awareness and opinion" chain. The objective of the thesis is to point out the relationships between the individual parts of the chain and the overall impact of PR activities on the general public's awareness and opinion. The thesis focuses on the issues of Public Relations in the case of Aeroflot's PR communication at the time when the company was interested in acquiring Czech Airlines. The document also includes an analysis of the media outputs that were published about Aeroflot in the period under review and the subsequent research illustrating the general public's awareness of and opinion on the matter.
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Aesthetic and Body Movement Education in the Waldorf Pedagogy.
Šimková, Marie ; Mazáčová, Nataša (advisor) ; Váňová, Miroslava (referee)
Over the last few decades there has been a detectable increase in public awareness of the complexity of human being. While in the former years cognitive faculty (measured by IQ tests) was the main matter of psychological interest, nowadays experts are focusing more on the other components of mental activity: emotional, social and creative intelligence. It is beyond dispute that school should foster the development of all these qualities; however, a question rises over the educational procedures and methods which should be employed to reach this high idea. One of the possible ways is represented by waldorf pedagogy whose main aim is to nourish and develop children's minds, hearts and souls and guide them on their way towards becoming valuable members of human society.
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Computer Adaptive Testing based on Item Response Theory as a Tool for Assessment of Students' Literacy Levels
Arnhold, Martin ; Šedivá, Zuzana (advisor) ; Chadima, Zdeněk (referee)
The paper deals with the current perspective of computer aided assessment of students, particularly with computer adaptive testing based on Item Response Theory. Although this testing method has become a world standard, in the Czech Republic it is still, unfortunately, rarely used. The aim of this paper is to describe the current state of the testing techniques used and to create a functional dll library, which will provide basic functionality needed for successful launching of a Web interface for computer adaptive testing of students. In addition, the library should serve as a support to authors in developing tests based on Item Response Theory. The first part provides a basic description of educational assessment methods currently used, and gives an insight into the matters of creating professional testing tools. Other chapters depict the operation of Classical Test Theory, which is now used as a cornerstone of the test development, and further it presents Item Response Theory, as a possible successor to the Classical theory. Both theories described are compared at the end. The second part of the paper is then divided into a theoretical part, which describes the possibility of computer adaptive testing, gives and overview of its origins and development, presents essential forms, and highlights the advantages and disadvantages of this testing method. The practical part contains illustrative examples and descriptions of the methods enabled by the presented dll library.
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Process procedures in area management and construction management
Křivánková, Jana ; Říhová, Zora (advisor) ; Bukovjan, Radek (referee)
This diploma thesis is focused on issues of positioning, licensing and fruition of civil engineering projects. The aim of this work is to analyze these matters and create subsequently single consecutions facilitating orientation in the construction law for the employers. First the elemental terms of procedure modelling and methodology are introduced to reader to be used further in the text for illustration of the processes. Furthermore particular types of construction positioning, planning permissions and fruition of constructions are analyzed to demonstrate the progression and essential inputs for gaining the authorization within the required moves. In the final part particular procedures giving instructions for the employers which steps to make for realization of their construction plan are elaborated. All the procedures are derived from the types of positioning, permissions and fruition of constructions as in the text described. Short presentation as an operative manual for employers assigning constructions to particular procedures is added.
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The issue of an offender's personality in criminology
Švadlenková, Vendula ; Novotný, Oto (advisor) ; Vanduchová, Marie (referee)
74 RESUMÉ " Questions of offender's personality in kriminology " In my thesis, I deal with a term "personality of an offender" in the face of pozitive penal law and also with regard to kriminology as a multidisciplinary science with multiplicity of technics and theories. Criminological resarches provide a huge range of informations and facts and these matters of fact are the basis for formulation many theories which try to explain how could a society recognize an offender and if it's practically possible to categorize these people to some groups with specific features. I speak about theories which try to explain a reasons of kriminality, mainly biological, psychological and sociological theories where every single one has own view on the basic principle of criminaltity. I also work with practical studies, mainly with statistics of police or courts which are also valuable contribution for enouncement of some conclusion or theory. Important chapter about recidivation and individual prediction of criminal acting handle with posibility of recovery of deliquency and try to find some proceeding how to avoid or reduce this probability. The last chapter is dedicated to questions of women kriminality and tries to summarize available opinions how to deal with this phenomen and explains its low index.
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New trends in Czech obstetrics and opinion differences between pregnant women
Mrázová, Andrea ; Duffková, Jana (advisor) ; Hamplová, Dana (referee)
In this graduation theses are monitored changes in obstetric profession during centuries and mainly in last few decades. Perception of childbirth change and what was once normal is today alternative and vice versa. Childbirth has unique position in medicine and we have to take it not only as matter of physiology but also as matter of sociology. At Childbirth, its hazards and its workminelike finis his regard with social optics. Determination and perception of childbirth is mainly different in view of two "competing conceptions" ( medically led childbirth, natural childbirth ).This graduation theses is oriented at perception and opinions of pregnant women. Theirs opinions are analyzed and processed with qualitative analysis. In last few years, "different" childbirth than classical is more and more in subconsciousness of women. Even when women more often choose medically led childbirth, some of them start to thing about different, alternative possibilities. Their opinion is, that woman shall have right to choose and more or less undertake responsibility over this decision.Women wanna be more involved in decisions about their bodies, childbirths. With choosing of way of childbirth, there are prefered different criterions. Even if maternity clinics in last few years ( after 1989 ) changes their position in this...
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Transit Programme in Agencies of Supported Employment for People with Mental Disabilities
Fialová, Klára ; Čedík, Miloslav (advisor) ; Zelinková, Olga (referee)
The Diploma thesis "Transition programme in agencies of supported employment for people with mental disabilities" explores the topic of the employment of people with mental disabilities in the open labour market. The theoretical section of this paper aims to clarify the concept of supported employment and to describe its process. On top of that, it deals with the issue of mental disability, in terms of classification, etiology and developmental psychology of the target group of the transition programme. This section also focuses on how the transition programme works, including such matters as education of people with disabilities, as an integral part of preparation for their future occupation. The research section examines how the successful completion of the transition programme impacts the clients, in particular their subsequent work-life, relation with the Agency and additional changes in their lifestyle. The research method was a semi-structured interview with people with mental disabilities and with workers of the agency of supported employment.
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Business environment, negotiation habits and specific cultural differences of India based on the experience of Czech travel agency Adventura, s.r.o.
Švagr, Vojtěch ; Zamykalová, Miroslava (advisor) ; Přikrylová, Jana (referee)
The thesis deals with an attractive economic environment of India and its market capacity. Besides, it is focused on people's mentality and specific cultural differences. Their knowledge together with cultural respect forms the ground of international trade negotiation. Basic territory characteristics are debated afterwards as well as bilateral foreign trade between India and Czech Republic. Nevertheless, the main attention is devoted to the mentality of Indian businessmen -- a questionnaire, filled out by employees of travel agency Adventura, reveals similar experience of both regular tour guides and international managers when doing business in India. Negotiation belongs to Indians body and soul, no matter how "important" the deal is.The objective of this work is to underline the importance of intercultural perception that assumes always more attention in times of swift globalization.
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Muse upon "Red Assimilation" of Jews in Czech Lands
Strobach, Vít ; Pullmann, Michal (referee) ; Kuklík, Jan (advisor)
The name of my thesis represents few problems, which influenced birth of the text and stand in its background. "Muse upon" is a kind of jink from us ing an ordinary title, that characterizes an analytic elaboration of some partial subject-matter. This text is rather a synthesis. On the other hand the synthesis presuppose the existence of some analytic studie s and that is a mission, which is waiting in the context of "red assimilation" of Jews in the Czech Lands for completion. And so I am not bolt for more, than "musing up on" . . I am interested in the relation of J ews In the Czech Land and socialistlcommunist movement. If I deviate from this subject some time - especially in the last chapter - it is in the intention of colouring the politic and strategy of communists, eventually of whole context, in which took place the dialog between J ews about nationa! and supranationa/ in the twenties and thirties of 20th centuly. This dialog is also the reason, why I focus on Czechoslovak Communist Party after the divorce of Social Democratic Party in the 1921. It was the communist platform that adopted more thoroughly the conception of supranationa!, which was crucial for socialistic inclination of Jews from nineties of 19.th century. I am conceming about the "Jewish question" in Czech socialists movement, but...
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Some problems in translating modal verbs structures from German to Czech
Kratochvílová, Jana ; Dovalil, Vít (advisor) ; Kloudová, Věra (referee)
The subject matter of this diploma thesis is linguistic modality in German with focus on certain problems in translating modal verbs structures from German to Czech. In the theoretical part, the concept of modality as well as the differentiation of modal field is elucidated. Besides the usually used classification of subjective and objective modality, a more precise structure is applied, which is that of epistemic and non-epistemic modality. In addition, in the field of non-epistemic modality, two other sub-types are distinguished according to whether a speaker s evaluation is present or not. The practical part methodologically relies on concrete data such as modal verbs used with perfect infinitive or modal verbs in past perfect tense (Plusquamperfekt) and their translations from German to Czech. Based on selected examples, the aim of this thesis is to emphasize the main differences between Czech and German modality and to underline their essential significance to the translation accuracy.
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