Original title: Vliv Public Relations komunikace Aeroflotu na názor veřejnosti
Translated title: The Influence of Aeroflot’s PR Communication on Public Opinion
Authors: Šámalová, Anna ; Vávra, Oldřich (advisor) ; Čechurová, Eva (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Aeroflot; Company communication; Czech Airlines; Media; Public opinion; Public Relations; Aeroflot; Firemní komunikace; Média; Public Relations; Veřejné mínění; České Aerolinie (ČSA)

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/19912

Permalink: http://www.nusl.cz/ntk/nusl-15882


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-07-01, last modified 2022-03-03


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