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Proposal of the Company's Business Operations Development by Progressive Sales Methods
Ušel, Patrik ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis focuses on the development of business activities of a company operating in the field of production and distribution of packaging materials. The theoretical part deals with the characteristics of key concepts and analyses necessary for the development of the second part of the thesis. The latter describes and evaluates the current state of the external, internal and industry environment of the company under study. Subsequently, the SWOT analysis is the key basis for the definition of the proposal for the expansion of business activities, presented in the final part of the thesis.
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Feasibility study
Beneš, Michal ; Sliwková, Petra (referee) ; Pirožek, Petr (advisor)
This thesis develops a feasibility study for the introduction of a new product. The aim of the thesis was to evaluate the technical and economic feasibility of the project. With the help of market research and analysis of the external environment, the current market situation was mapped and a SWOT analysis was performed. In the technical part, the design of the production process was developed and the production time was determined. The economic part quantified the cost and price of the finished product. In the techno-economic evaluation, the return on equity was determined, the break even point was determined and the risks of implementation were found and arrangements to minimize them were proposed.
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Marketing Mix of Company
Nezhyba, David ; Markes, Radovan (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on the marketing mix of a company targeting the consumer market in the USA. It includes a theoretical review serving as the basis for the analytical section. Furthermore, it contains an analytical part providing an evaluation of the current company situation. The final section consists of proposals contributing to the improvement of the marketing mix.
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Marketing Strategy Proposal for the Selected Company
Verner, Pavel ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the design of the marketing strategy of a selected company. The first part deals with the objectives, methodologies and the procedure used to achieve them. The second part of the thesis presents the theoretical basis of the thesis and the technical concepts needed for the third part of the thesis, the analysis of the current situation, which is devoted to the analysis of the current situation, internal and external factors and the survey of customer needs and preferences. The outputs from the analysis of the current state are used in the following own solution proposals, where the output is a proposal of the future marketing strategy of the company with an emphasis on online marketing and the use of artificial intelligence.
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Improving Business Performance
Fajt, Martin ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
This bachelor thesis focuses on the performance evaluation of the company Vasky Trade s.r.o. The performance of the company is assessed for the period from 2018 to 2022 using financial analysis tools and analysis of the external environment. The thesis consists of a theoretical part, which includes a description of specific methods and procedures for conducting the analysis, and a practical part, where these procedures are applied. In conclusion, these analyses are evaluated, and adequate improvement suggestions are made for any insufficient values.
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Transfer of Power in a Family Business
Schmidt, Jakub ; Chlebovský, Vít (referee) ; Koráb, Vojtěch (advisor)
Bakalářská práce se zaměřuje na řízení předání moci v malém rodinném podniku Schmidt Reality. Nejdříve definuje a vysvětluje základní pojmy související s procesem předání moci a řízením rodinných podniků. Dále se podrobně zaměřuje na specifika a výzvy spojené s předáním vedení v malých rodinných podnicích, zejména v realitním sektoru. V práci jsou prováděny strategické analýzy zaměřené na optimální přístupy k předání moci, s cílem zajistit hladký přechod a udržet kontinuitu a stabilitu podniku v rámci realitního odvětví.
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Marketing mix of the selected brewery
Koplík, Vojtěch ; Smolka, Pavel (referee) ; Milichovský, František (advisor)
This thesis focuses on the marketing mix of a particular brewery. The structure of the thesis is divided into three main parts: theoretical, analytical and design. The theoretical part provides definitions of key concepts from the field of marketing and presents selected analytical methods. In the analytical section, the characteristics of the investigated brewery are performed and individual analyzes are performed. The proposal part follows on from the findings and results from the analytical part and brings concrete proposals for adjusting the marketing mix of this brewery
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The processes of the contract by the company
Koryčánek, Martin ; Milichovský, František (referee) ; Juřica, Pavel (advisor)
This master thesis deals with the processes of the order process in the selected company Alcadrain s.r.o., which operates on the market as a manufacturer of sanitary equipment. The master thesis is divided into three parts, where the first part defines the partial theoretical background within the chosen topic, the second part is devoted to the analysis of the current state of the selected company and last but not least the suggestions for improvement in the problematic segments are completely described.
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Evaluation of the Financial Situation of the Company and Proposals for its Improvement
Stupka, Lukáš ; Sommer, Vladimír (referee) ; Žižlavský, Ondřej (advisor)
The bachelor thesis deals with the evaluation of the financial situation of the selected company VFS Trading s.r.o., based on the financial statements for the period 2018 and 2022 using the methods of financial analysis, which are discussed in detail in the theoretical part of the thesis. The obtained results are then compared with a suitable benchmark firm in the same line of business. Based on this data, proposals are formulated to improve the current financial situation of the company, including the conditions and timetable for the implementation of the proposal.
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Evaluation of the financial situation in a specific company
Keprtová, Denisa ; Ptáček, Roman (referee) ; Hornungová, Jana (advisor)
The bachelor's thesis is focused on the financial situation of the company "Koření, s.r.o." in the period 2018-2022. The first part focuses on the theory required for financial analysis itself. The analytical part deals with the analysis of Koření, s.r.o. and its competitor Pěkný-Unimex, s.r.o., some of the results of the two companies are further compared with each other. Data for financial analysis are used from financial statements (balance sheet, profit and loss account, cash flow and internal company information) for each year. The last part is focused on my created proposals to improve the financial situation of the company.
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