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The influence of online media language on language of print media for example "Lidové noviny"
Zavadilová, Michala ; Klabíková Rábová, Tereza (advisor) ; Malý, Radek (referee)
This thesis focuses on the influence the language of online media has on the expression of printed media on the example of Lidové noviny newspaper and the Lidovky.cz server. In the theoretical part, this work describes media product and content, style and language of news reporting and opinion journalism, the selection of language devices which are further defined, and the editorial preparation of texts. The empirical part offers an insight into the operation of the newsroom of Lidové noviny and of the server Lidovky.cz and marks their connectedness as well as their differences. Furthermore, this work identifies the language devices appearing in news reporting both local and foreign sections based on a qualitative analysis. Singular language devices are investigated in printed Lidové noviny newspapers from years 2014 and 2019 and in the content of the Lidovky.cz server. The research sample consists in the case of Lidové noviny of the first Monday issue of each month in the respective years. Comparisons within the framework of the specific language devices appearing in the selected research sample are then provided based on the results and their interpretation. In the conclusion, the main results of the singular language categories are summarized after the comparisons between the above-mentioned...
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Comparing the shift in work-life balance of editors working for online and printed media
Tomková, Klára ; Kasík, Pavel (advisor) ; Nečas, Vlastimil (referee)
Digital technologies have radically changed the whole media environment. Essential changes may be seen mainly in the evolution and development of the internet as well as in web services, that are based on the internet working and thanks to which the online journalism has formed. The online journalism has its specifics that differentiate this kind of journalistic work from the work of journalists in print media. Cardinal difference between print and online journalism, that is important for this thesis, is the fact that online journalism, in contrast with the print, is a journalism in real time. This concrete specific allows to public news in very short time intervals and what is more, they can be processed almost continuously. And that is a fundamental difference from publishing news in print media, whose polygraphic processing slows down its reaction time. It is also a reason, why I have decided to focus on a comparison of online journalists` and print media journalists` time structuring mainly with the emphasis on the overlap of their working time to their free time. This element will be researched both in ordinary mode and during extraordinary events, that are reflected much faster in online journalism than in the print
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Development in media reflection of cycling race Tour de France in daily newspaper Mladá Fronta DNES and in Czech Television in 2010-2015
Tomíček, Matěj ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The thesis "Development in media reflection of cycling race Tour de France in daily newspaper Mladá fronta DNES and in Czech Television in 2010-2015" deals with the world's most famous cycling race and the way it is presented in selected Czech media. It summarizes the basic information about the history of the race and outlines how Tour de France was referred to during given years. Based on a qualitative content analysis, the thesis also examines the news routines that appear in the output, focusing on how the production is affected by the so-called couch journalism and if the results are influenced by the journalists being fans themselves. These phenomena are examined considering six individual Tour de France races. The analyzed media include Mladá fronta DNES and Czech Television, two media flagships, as far as referring to Tour de France is concerned. One of the sources for the practical and theoretical part of this thesis are also interviews with Tomáš Jílek - reporter from Czech Television - and Tomáš Macek - reporter from Mladá fronta DNES.
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The image of a journalist in public and politics - Erik Tabery
Liška, Petr ; Novotný, David Jan (advisor) ; Osvaldová, Barbora (referee)
The goal of this work is to analyse the depiction of Czech journalists in political and social area in changing historical, political and working conditions and assessing the current image of the editor in chief of Respekt, Erik Tabery. The theoretical part of the work analyzes the image and its relationship to stereotypisation and myth. The journalist occupation is introduced in its function in different societies and ownership structures. The image of journalist is explored in two different historical and political eras, in the totalitarian regimes and free society. Working with the stereotype (myth) about journalists is shown in the Karel Čapek's feuilletons. The practical part of the work focuses on creating the image of Erik Tabery and in the time-span of 10 months based on monitoring the outputs of media, which mention his person or in which he presents himself. In the framework of self-representation the thesis analyzes Tabery's outputs in articles, interviews, one public lecture, one television program and social networks Facebook and Twitter. Printed and electronic daily journals including blogs and also blogs with evaluating comments on social networks are used in describing popularity of the journalist. Final part of the work assesses Tabery's relationship to myth.
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Regulation of tobacco advertising and its impact on the selected media in the Czech republic
Martinová, Irena ; Dolanský, Pavel (advisor) ; Benda, Josef (referee)
The thesis deals with regulation of tobacco products advertising and its impact on selected media houses in the Czech Republic. First part of the thesis is dedicated to the history of smoking, to tobacco advertising in general and to description of negative effects on human health. Major tobacco companies present in the Czech market since 1993 are introduced. Moreover legislative development in the area of tobacco advertising which took place in three phases between years 1995 - 2004 is described. Part of the thesis focuses also on the context of the ban on tobacco advertising on the EU level, which became effective as of July 2005. Second part of the thesis deals with impact analysis of increasing tobacco regulation on selected Czech media. As for the television broadcasters, the Czech Television and TV NOVA are analyzed. For printed media, the impact is depicted on the case of newspapers Mladá fronta Dnes and Lidové noviny. Significant part of the thesis is dedicated to analysis of advertising data and to the description of changes in the marketing and communication strategies of four biggest tobacco holdings, including the analysis of how they have addressed the issue of limited communication opportunities and how they have overcome the ban of tobacco products advertising. Separate chapter is...
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Self-presentation of czech sportsmen on social networking sites and its usage in mass media
Novotný, Ondřej ; Švelch, Jaroslav (advisor) ; Němcová Tejkalová, Alice (referee)
The diploma thesis "Self-presentation of Czech Sportsmen on Social Networking Sites and its Usage in Mass Media" deals with a new phenomenon of the few last years - social networking sites and their usage for the work of sports journalists in particular. The thesis sums up the essential information about history and beginnings of the most important social networking sites. It also outlines the impact on the work of journalists. The core of the thesis is an analysis of the process how the information from social networking sites make their way to the articles in media. This research is based on three major sporting events - the 2010 Winter Olympics in Vancouver, the 2012 Summer Olympics in London and the 2014 Winter Olympics in Sochi. It covers the production of two Czech daily newspaper - Mladá fronta DNES and daily Sport, the two printed media which provided the most comprehensive coverage of the Olympics. The thesis analyses the change of the news sources in the course of the last years, among which the social networking sites play a much bigger role than in the past. It focuses on determining the prevailing source for the articles during the Olympics. The thesis also explores whether the proportion of using the different sources changed during the years. It traces the amount of articles using...
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The influence of print media and school on adolescent girls self-concept
Zineckerová, Lenka ; Koťa, Jaroslav (advisor) ; Vincejová, Eva (referee)
This diploma thesis deals with the influence of teenage girl magazines and school on the self-concept of adolescent girls. Theoretical part aims to bring comprehensive review of current scientific research on the topic of development of self-identity during adolescence where self-concept is created with strong emphasis on physical appearance. The thesis subsequently examine possible disorders that can arise from erroneous self-concept. The impact of printed media and especially girl magazines, on components of adolescent girl's self-concept is considered. School and educational system as another important contributor in development of self-concept is reflected in my thesis as well. Experimental aims to explore which areas of self-concept and girls behavior are influenced by girl magazines most significantly and whether educational system takes girl magazines into consideration during educational process. In order to collect necessary data the experiment was concluded with sixty respondents, which were instructed to valuate several body parts before and after the exposition to the picture from girl magazine capturing fashion ideal of woman body. Six semi structured interviews with girls were performed in order to explore girl's attitude towards mentioned magazines. Analysis of results proves...
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Media image of prime minister Petr Nečas and his government in connection with increase VAT on press
Kurfiřtová, Tereza ; Křeček, Jan (advisor) ; Rosenfeldová, Jana (referee)
This Bachelor thesis deals with the media image of the Petr Nečas cabinet in conjunction with the proposal for changes in the VAT, namely the unification of the lowered and basic rate of it. It traces the development of the process of informing the public about the VAT changes and about the cabinet itself in the timeframe from January to April of 2011. During this time, the realization of the VAT change became likely. The rate unification was a part of the long-awaited pension reform. Additional funds collected as a result of the changes were supposed to finance the provisions of the new legislation, with pension reform being one of the main goals of the Petr Nečas cabinet. The work is based on the assumption that media informed the public about the cabinet more negatively for the reason that the VAT rates directly impact them and raising some rates may have significantly impacted their functioning. Print media and books fell into the lower VAT rate, which stood at 10 per cent in 2011. The cabinet at first wanted the unified rate to stand at 19 per cent, and later changed the decision to 20 per cent. In the end, a compromise was made on a gradual unification - in January 2012, the lowered rate would be raised to 14 per cent, with a further raise to 17, 5 per cent a year after that. The first...
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Impact of Media Partnership on the Content of Film Reviws
Radváková, Tereza ; Šobr, Michal (advisor) ; Bednařík, Petr (referee)
The diploma thesis Impact of Media Partnership on the Content of Film Reviews explores the relation between the content of film reviews in Czech press and media partnership. The first part, which is based on researches, briefly describes the development of the cultural journalism oriented on the cinematography in the Czech setting and analyses the issues theoretically. Than the diploma thesis examines the approach of Czech professional journalists and considers the limits of personal subjectivity of respective journalists and the ethics of Czech press. In the second part, which focuses on the analysis, the author chose two national journals and two national weekly magazines and analyzed the reviews of films, which were in media partnership with the journals or weekly magazines. She compared the attitude of media partners with others journals - either press or electronic. The analysis covers the period from 2007 to 2010 and allows not only comparison between the journalists or the media, but also between the selected years.
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Develop in press in Itali 1943-1956
Kučerová, Monika ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
The bachelor thesis titled "Development of Printed Media in Italy in the Years 1943-1950" is an analysis of the historical conditions of media publishing in Italy after the defeat of fascism. It is an attempt to reconstruct the main events that took place in printed media, particularly newspaper, in the period after the fall of fascism and the end of the Second World War. The thesis maps the relationship between the media and political and economic power. It discusses the system of printed media and who and under what conditions could work as a journalist at that time. There is also a description of the methods used for the organisation of journalists. The thesis starts with a brief historical overview of the social situation in the era of the beginning, rise and fall of the totalitarian regime. After the defeat of fascism and Nazism, Italy was facing the difficult task of dealing with its own past and establishing new rules. The attempt to cleanse the society and media (known as the "purification of journalism") was a long and complicated process. The thesis aims to determine what topics were the journalists focusing on and what was the basis of their discussions. The post-war period, ending with the success of Christian Democrats in the election, was the beginning of a new stage of political development...
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