|
|
The role of media in contemporary society in terms of political decision-making (based on the example of the elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2021)
Pastrnková, Nela ; Stracený, Josef (advisor) ; Hauser, Michael (referee)
The thesis asks the question what role contemporary media play in Czech society in political decision-making. Its purpose is to stimulate the reader to think about what influence the media can have on us. The theoretical part covers the types of media, their effects and mass communication, including political communication. Space is also devoted to political marketing. Subsequently, an analysis of media content is carried out, as the aim of the thesis is to find out whether media messages published in selected types of media in the period of one month before the elections could have influenced the voters' decision-making in the elections to the Chamber of Deputies of the Parliament of the Czech Republic in October 2021. Emphasis is also placed on the role the media play in our political decision-making in general. This objective is achieved through a combination of qualitative and quantitative analysis of selected media content. Although the influence of other factors must not be neglected, it is important to remember that the media influence us both in everyday life and in political decision-making, as it is through the media that we receive a substantial amount of information. Therefore, we need to look at them with a distance, think critically about them and be aware of both their positives and...
|
|
| |
|
|
Role of the Media in Shaping Public perceptions and Political thinking in Czech Republic.
Mácha, Slavomír ; Stracený, Josef (advisor) ; Havlík, Radomír (referee)
Author's name: Bc. Mácha Slavomír School: Social Science & Philosophy Dept. Faculty of Education Charles University, Prague Graduate Program (Single Major): Master Degree (Mgr.) in Teaching Social Sciences, Philosophy, and Ethics in High Schools and Higher Professional Schools Title: The Role of the Media in Shaping Public perceptions and Political thinking in the Czech Republic Consultant: PhDr. Josef Stracený, CSc Number of pages: 97 + 1 attachments Number of attachments: 1 Number of marks: 202412 Number of literature: 56 Number of web pages: 33 Year: 2012 Key words: role of the media, political marketing, political thinking, public opinion, media manipulation, media function, advertising in politics, message effects, active and passive audience, voter, citizen, social networks, This thesis aims to prove the role of media in shaping the public perception and political thinking in the Czech republic. Thesis was worked up by analysing specialised literature concerning the above topics. The role of the media in shaping the public opinion and the views of major political and social problems are being investigated in the long-term surveys. It is legitimate (nebo generally accepted) that all we know, believe or think about what happens in the outside world is sometimes shaped into a form that reflects...
|
|
|
Use of Facebook for European Union communication: The Czech MEPs Example
Tranová, Khanh Ly ; Shavit, Anna (advisor) ; Klimeš, David (referee)
Bc. Khanh Ly Tranová Abstract The bachelor thesis The use of Facebook to promote the EU on the example of Czech Members of European Parliament deals with analysis of Facebook public profiles of selected Czech politicians who represent Czech interests in the European Parliament. Given the greater role of social networks in general and the important role of Facebook in political communication, this work focuses on understanding how Czech members of European Parliament use new media to explaine the role of the European Union. This research is focused on the time period during the Czech Parliamentary Elections in 2017. During the political campaigns more attention is paid to some political themes, including issues of the functioning of the European Union and the importance of membership in these structures. This present paper argues that the Czech members of European Parliamen can use the increased attention in order to present the European Union and to raise awareness on this issue. From the position of experts on questions about the European Union, they can also take advantage for self-presentation during political campaigns. The theoretical part deals with the definition of political marketing and the use of social networks for political marketing and outlines the current state of presentation of EU topics...
|
|
|
The use of social media during Canadian federal election 2015
Hlôšková, Barbora ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
The diploma thesis is dealing with the analysis of the use of social networks by two canadian political parties and their leaders during the Canadian federal election 2015. The thesis refers to the theory of political communication, election campaigns and political marketing as the theoretical basis. It approaches the concept of Web 2.0 and identifies two major social media functions in political communication, dissemination of information and engagement. Use of social media and the representation of the these features is further analyzed by quantitative content analysis on social networks Facebook, Twitter and Youtube. The thesis builds on the past and present social networking research and can serve as a basis for further research into the use of social networks in political communication.
|
|
|
Media literacy as a mean of development of high school student's critical evaluation of political advertisment
Pokorná, Gabriela ; Dvořáková, Michaela (advisor) ; Stracený, Josef (referee)
This thesis is focused on the impact of media literacy in terms of the ability of high school students to interpret political advertisement. In the part of this thesis the reader will be introduced into the concepts of modern democracy and mass media as its important part especially, within the context of politics, in the pre-election period. The reader will be provided an insight into the issue of the influence of mass media on citizens who are exposed to the products of political marketing. Due to the focus on high school students, this thesis mentions research domestic one as well as international that puts together terms as politics- media-teenagers. The second part of this thesis is designed as a research aimed at the impact of media literacy on the students' skills to analyze a political advertisement as well as their civic attitudes. The research is conducted as a qualitative comparison of statements of the analytical abilities of students who took part in media literacy course with those who did not. Key terms: democracy, elections, political campaign, political marketing, political advertisement, media, mass media, media literacy, high school education
|
|
|
Political image of emerging politicians and media they use to build their image
Hlaváčková, Anna ; Shavit, Anna (advisor) ; Trampota, Tomáš (referee)
The thesis "Political image of emerging politicians and media they use to build their image" examines the reationship of young aspiring politicians to the topic of political image. The main objective of this thesis is to examine the relationship of young aspiring politicians to political image and whether they are actively seeking to build their own political image. Young aspiring politicians are defined for purposes of this thesis as members of youth political organizations Young Social Democrats and Young Conservatives over 18 years old. The first part of this thesis summarizes theoretical findings on the issue of political image in terms of political marketing and political communication and defines political youth organizations and describes their function in relation to society and political parties. The second part of this thesis examines the relationship of young aspiring politicians to political image through qualitative research using semi-structured interviews as research tool.
|
|
|
Contemporary forms of negative political campaigning in the United States of America: The Case of Donald Trump's presidential campaign of 2016
Kolská, Martina ; Šafařík, Petr (advisor) ; Szobi, Pavel (referee)
In the last few decades, political marketing experienced a major shift in professionalization. In the past, the communication and marketing strategy was an advantage for political subjects. Today, however, it is an inseparable part of a political process. The thesis deals with the problematics of negative campaigning. It covers its historical development and contemporary form in the United States of America. Negative campaigning is an integral part of every more significant political struggle for power. Besides the historical and political contexts the author of the thesis pursuing professionalization of campaign strategies, technology development, and its influence on the campaigning and the overall changes that are shifting the political marketing field in past years. The last presidential campaign of the year 2016 resulted in the election of Donald Trump a president. The author was examining the negative statements from Twitter, presidential debates, and campaign rallies. By conducting semiotic and discourse analysis of selected statements of Donald Trump from the year 2016. The author focused mainly on the linguistic and content side of the statements. Afterward, she put it in the contexts with the whole campaign.
|
|
|
Marketing Communication of Political Party KDU-ČSL in Elections to the Chamber of Deputies in May 2010
Kubešová, Eliška ; Dolanský, Pavel (advisor) ; Hejlová, Denisa (referee)
Bachelor thesis Marketing Communication of Political Party KDU-ČSL in Elections to the Chamber of Deputies in May 2010 analyzes communication led by the party KDU-ČSL before these elections. In the first part, it focuses on the party itself, its position on Czech political scene, characteristics of its voters, program, behavior and other attributes. Furthermore, it deals not only with the official campaign, but also with other communication that was performed by KDU-ČSL before the elections; this includes for example appearances in media, public relations or controversial issues of party members. Evaluation of the communication follows, along with possible reasons why KDU-ČSL was unsuccessful in these elections. In the last part, the thesis contains suggestions that could in the future possibly lead to better results in elections and to re-entry to Chamber of Deputies.
|
|
|
Signs and sign systemes in an advertising ellection camlaign
Lišková, Tereza ; Šoltys, Otakar (advisor) ; Lysoňková, Lenka (referee)
Bachelor thesis titled "Signs and sign systems in an advertising campaign" focuses on the analysis of a particular political campaigns. It is an election campaign of Strana práv občanů (Party of citizen's rights) - ZEMANOVCI during the elections to the Chamber of Parliament of the Czech Republic in 2010. The thesis analyzed specific process behind the campaign entitled "30 stories of Milos Zeman," with key leader and chairman of the party well-known Czech politician Milos Zeman. Campaign also by name refers to the socialist series "30 cases of major Zeman". The work will first analyze marketing issues of the campaign and its potential success given to the end voters. Bachelor thesis also focuses on the signs and sign systems using semiotic analysis and to identify their explicit, but also a secondary meaning and the purpose for which the party wanted to use them in their campaign. The thesis further analyze an electoral program and its connection with the signs applied in the campaign. The last part includes, the comparation of the political campaing of SPOZ with the campaigns of the rival political parties.
|
guest ::
