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Monitoring the effectiveness of marketing in the construction company
Vrána, Ivan ; MBA, Tomáš Zajíc, (referee) ; Dohnal, Radek (advisor)
This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
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Usage of emoji in online communication across generation
Nechvátalová, Lenka ; Klabíková Rábová, Tereza (advisor) ; Podzimek, Jan (referee)
In the current digital era, emoji are an integral part of everyday online communication, expressing a range of emotions and thoughts. This paper focuses on the understanding and use of emoji by different generations, with an emphasis on Generations Z, Y, X and Baby Boomers. Emoji offer a wide range of expressions and symbols, but their interpretation can differ between generations, which can lead to misunderstandings. This thesis explores the basic emoji that may be more likely to cause these misunderstandings. The aim is to identify the meanings of emoji in different generations and the influence of age and the digital environment on interpretation. The research will focus on the use and interpretation of emoji across generations. The aim is to improve understanding in online communication across generations, where emoji play a key role in communicating emotions and moods.
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Proposal to Change the Communication Mix of the Selected Company
Jančová, Vendula ; Ondroušková, Renata (referee) ; Kaňovská, Lucie (advisor)
The main goal of this thesis is to propose a change in the communication mix of a selected company. The first part of this thesis deals with defining concepts and theoretical knowledge in the field of marketing and marketing communication. In the second part, analyzes of the company and its surroundings are carried out according to the available information. The results of the analytical part are the basis for determining the proposal for changes to the communication mix, found in the third part.
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Sales Promotion and Advertising of Company
Vránová, Michala ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the sales promotion and advertising of Hos' trading company. The intention of the thesis is to modify the marketing communication based on the analyses carried out and to create proposals that should increase the satisfaction of existing customers and increase awareness among potential customers. The thesis includes a theoretical part, an analytical part and a design part.
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Interpersonal Communication on Social Networks: A Case Study of the Project Therapy by Sharing
Hoffmanová, Denisa ; Pavlík, Petr (advisor) ; Kobová, Ĺubica (referee)
In my diploma thesis, I conduct an analysis of the relational conversations of the Therapy by sharing project that took place online and are recorded both in books and on the social network Instagram. The aim of my thesis is to present how the relational interactions of contemporary young generations are constructed, and to show how people negotiate with each other on social networks and how these negotiations are recorded through the aforementioned project. The thesis is divided into a theoretical and an empirical part. In the theoretical part, I discuss the theories related to the research area. Emphasis is placed on the problematic aspects of online communication as well as on the specifics of intimate relationships. The research methodology is largely based on quantitative analysis, which examines differences in men's and women's interactions, but I also use qualitative analysis of selected conversations. The material analysed consists of the conversations that make up the content of the Sharing Therapy books, which are also posted on the instagram account @esterajosefina.
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Public ethics in the context of online communication
Heverová, Lucia ; Jinek, Jakub (advisor) ; Svoboda, David (referee)
The diploma thesis studies the basic concepts of communication in the context of the online environment and seeks whether there are ethical starting points for users participating in content creation on the Internet (produsers). It deals with the meaning of communication and dialogue, the understanding of what is public and what the mass means, describes the online environment and the media sphere and places it in an ethical framework in which it characterizes the concept of person and explores the essence of the concept of praxis. In view of the basic question of the thesis, general ethical principles and the essence of journalistic and media ethics are also presented, because it was journalism that gave rise to the content creators from among the public even before the Internet. Since the subject of research is the active public on the Internet, the work deals also with the basic human right to freedom of expression and related regulatory legislation. In local and especially Anglo-American sources, it searches for a definition of the term ethics of the public, or at least directional ethical theses that would be as suitable as possible for an application to the given subject area. The goal of the work was a comprehensive understanding of the nature of communication between people in public and a...
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Marketing communication of a selected company
HONYSZOVÁ, Pavla
The aim of the bachelor thesis was to analyze the current state of marketing communication of selected company. Then an analysis is realised of communications tools which are used by the company. Based on these findings, recommendation were performed for this company to next years.
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Marketing communication of a selected company
ŠIMONOVÁ, Michaela
The aim of the work was to analyze and evaluate the current state of marketing communication of the selected company and to design a marketing communication plan for the next period. This work deals with the evaluation of content on selected social networks, as well as the evaluation of visits to official websites, Facebook and Instagram.
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Transformation of the usage of new media and their role in romantic relationships
Zemanová, Eliška ; Turková, Kateřina (advisor) ; Hrbáčková, Anna (referee)
The bachelor thesis focuses on the transformation of the usage of new media in romantic relationships of Generation Z. The thesis aims to find out what is the role of social media in romantic relationships, what functions they perform, and how they interfere with them. The first part of the thesis defines new media and social networking sites and then the specifics of presentation and online communication on social media in romantic relationships are explained. The practical part is based on qualitative research. Respondents are members of Generation Z who are users of social networking sites, maintain long-term relationships, and do not share a household with their partner. The data obtained from the conducted semi-structured interviews were analysed by the method of grounded theory. The key topics were those which dealt with the social networking sites impingement to the time shared together, the insistence on privacy, the communication inside relationships, the communication with other sex and motivation for presenting a romantic relationship on social networking sites.
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