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Archetypal narrativisation and it's use in disinformations
Lebduška, Daniel ; Nečas, Vlastimil (advisor) ; Soukup, Martin (referee)
The aim of the diploma thesis Archetypal narrativisation and it's use in disinformations is to verify the connection between archetypal narrativization and misinformation, to describe which archetypal narratives are most often used by misinformation, to systematize them and then to describe which emotions are targeted by archetypal narrativization in misinformation. This study therefore explores the use of archetypal narrativization as a persuasion technique in disinformation campaigns. Drawing on the concept of archetypes from Jungian psychology and narrativization theory, this research examines how archetypal elements are strategically used to shape and disseminate misinformation. Through a comprehensive literature review and analysis of specific misinformation messages, the study examines the underlying motivations and effects of the use of archetypes in misinformation narratives. By exploiting deeply embedded psychological patterns and collective cultural symbolism, these campaigns seek to manipulate emotions, promote cognitive biases, and exploit social contradictions. The use of archetypes such as hero, villain, and victim allows purveyors of disinformation messages to create compelling narratives that resonate with target audiences and elicit specific responses. The thesis proposing further...
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The media as a possible source of danger to a preschool child through the eyes of their parents.
Brázdová Vančurová, Jana ; Koželuhová, Eva (advisor) ; Loudová Stralczynská, Barbora (referee)
This diploma thesis focuses on the topic of negative media effects on preschool children. The initial part of the work is devoted to the explanation of the term medium, its typology and functions. Furthermore, the work concerns the importance of media and digital literacy and its deployment in educational programs for preschool and primary education. The work also includes a description of the developmental specifics of preschool children and a description of the negative effects of the media. The last chapter of the theoretical part is devoted to educational styles in the family and their use for media education. The aim of the work was to find out how parents of preschool children perceive watching the media and whether they are aware of the possible negative effects that media have on children. The research was based on a quantitative method and a non-standardized questionnaire was used for data collection. 166 respondents took part in the survey based on the data analysis and interpretation of the results. The results show that parents of preschool children are aware of the negative effects of the media and are interested in the content that children consume in the media. They use parental control rules and settings to regulate media viewing. KEYWORDS media, influence of media, preschool...
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Media education through the lens of the professional teaching community
Píšová, Denisa ; Jirák, Jan (advisor) ; Köpplová, Barbara (referee)
The aim of the thesis entitled Media Education through the lens of the professional teaching community is to identify the issues and topics that appear in the discourse on media education in the Czech Republic, especially from the perspective of teachers and experts dealing with this issue. Using theoretical foundations based primarily on the framework curricula and surveys from recent years and content analysis of online discussions under news articles, the state of media education in the Czech Republic will be investigated. These findings will be subsequently verified and questioned through in-depth interviews with stakeholders from the school and educational institutions environment. Thus, two qualitative methods will be used in the analytical part, which will increase the reliability of the research results. A secondary purpose of the research is the possibility of further testing the resulting hypotheses or questions, for example through a questionnaire survey. Thanks to in-depth interviews, it is also possible to gain a broader insight into the issues of contemporary media education, which has been the focus of few studies or surveys in the Czech Republic in recent years. This is also important because of the forthcoming revisions of the Framework Educational Programmes, which should improve...
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Teaching about Disinformation. On Media Education in the Czech Republic, Finland, and the UK
Bílková, Petra ; Lánský, Ondřej (advisor) ; Dvořáková, Michaela (referee)
This bachelor's thesis deals with misinformation and demonstrates how schools in selected countries approach the issue of misinformation in media education and subsequently compares these approaches. The thesis focuses on the concept of misinformation and distinguishes other related terms (fake news, hoaxes, conspiracy theories, etc.). Furthermore, the thesis analyzes the fundamental aspects of media education, specifically in the Czech Republic, Finland, and the United Kingdom. This section provides the reader with a clearer picture of how individual countries approach media education. The comparison is specifically emphasized on the topic of misinformation. Thus, the thesis aims to answer whether Czech students are sufficiently educated in dealing with misinformation and media in general.
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Genaration X and its media literacy
Elznicová, Veronika ; Wolák, Radim (advisor) ; Köpplová, Barbara (referee)
This bachelor thesis explores the level of media literacy of Generation X. It examines the media literacy of its members through related topics such as Generation X's media habits, trust in the media or media education opportunities. The theoretical part introduces the topic of media literacy and the historical development of media education, explains their importance for individuals and society, presents current media education offerings in the context of lifelong learning and the latest research conducted in this area. The practical part is devoted to the qualitative analysis of ten in- depth interviews. It examines the experiences and attitudes of Generation X representatives from two perspectives, the initial approach focusing on each respondent separately to convey the respondent's answers as a unique combination of individual experiences, habits and opinions. The subsequent part of the analysis provides a comparison of the respondents' answers and formulates sub-themes suitable for further research on media literacy and media education for Generation X. These include the role of opinion leaders in decision-making, information overload, and self- reflection in media education.
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Media education in Prague high schools from the perspective of students and teachers
Navrátilová, Tereza ; Odstrčilová, Klára (advisor) ; Jirák, Jan (referee)
The aim of this master's thesis was to inquire into media education in Prague's high schools using the qualitative methods from the point of view of its two main participants - students and teachers. The main reason for focusing on these students was that they achieved the highest scores in media literacy among their peers from Czechia. For the purpose of the analysis, data were collected using in-depth semi-structured interviews with teachers from Prague's high schools, a focus group with second-year students from Gymnázium Na Zatlance, and an online questionnaire that was completed by 55 students from several high schools in Prague. The data were subsequently analyzed using the open coding method and thematic analysis. The results indicate that despite being classified as cross cutting topic in the Framework Education Programme by the Ministry of Education, more than half of the respondents reported receiving no media education. Furthermore, the results reveal that inclusion of media education in lectures depends mainly on the teachers and their personal motivation to incorporate it. On the other hand, teachers feel that they lack sufficient space and support from the school management. When media education is present in schools, it is mainly treated as a cross cutting topic rather than a...
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Media Education and Misinformation at the First Stage of Primary School
Burešová, Kamila ; Holanová, Radka (advisor) ; Vlčková, Jana (referee)
This master's thesis deals with the connection between reading and media literacy and the potential use of this connection in primary schools during of not only the Czech language lessons, to develop these literacies within the cross-curricular topic of media education. The first part of this thesis explains important concepts related to reading and media literacy and everything related to this topic. In the practical second part, the knowledge gained from the theoretical part is utilized to create a methodology and working sheets. The methodology serves as a guide for teachers on how to work with the worksheets with students in the second educational period of the first grade of primary school. The created worksheets should contribute to the development of media and reading literacy for students attending the 4th or 5th grade of primary school. KEYWORDS Media literacy; media education; reading literacy; obtaining and verifying information (fact- checking); disinformation; critical thinking.
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Jak učit o fake news?
HAVELCOVÁ, Tereza
This diploma thesis examines the phenomenon of fake news and focuses on the pedagogical aspects of teaching about it. Initially, it presents the fundamental elements that underpin the phenomenon. The thesis explores the formation of news and its transmission to recipients, followed by an exploration of the concept of fake news. Furthermore, the thesis provides a historical overview of fake news, divides it into distinct periods, while also considering the impact of technological advancements on information dissemination. The discussion then delves into cognitive and social biases, highlighting their influence on individuals' susceptibility to fake news. The thesis subsequently introduces various literacies (information, media a digital) that can aid in combatting fake news, also presents initiatives of international agencies such as UNESCO and the European Commission, as well as the national strategy outlined in the Education Framework Programme. Additionally, the thesis examines existing methodologies that address the pedagogical aspects of teaching about fake news. Building on the theoretical part, the thesis develops teaching units that cover relevant topics related to fake news. These units encompass activities such as role-playing, critical analysis of texts, exploration of cognitive biases and the historical context of fake news. Most of these teaching units have undergone practical testing to ensure their effectiveness.
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Perspectives on the Media Literacy in the Czech Republic
Holíková, Hana ; Lovaš, Karol (advisor) ; Čeňková, Jana (referee)
The bachelor thesis consists of two parts. A theoretical part that explains the terms used to implement the work and describes its theoretical basis, and a practical part in the form of written interviews with respondents from the field of media education. The theoretical part introduces the interview genre and describes its possible methods, approximates the requirements of media education contained in the framework educational programs and recommended expected outputs, and presents projects focused on media literacy. The practical part of the work consists of interviews with Přemysl Danda, PhDr. Jan Jirák Ph.D., Michal Kaderka and PhDr. Radim Wolák.
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