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The motivation of participatory journalists in czech TV news programme
Šedivá, Tereza ; Moravec, Václav (advisor) ; Trunečka, Ondřej (referee)
The following Master's thesis is focused on participatory journalism. Participatory journalism has become an interesting and important part of media production since the invention of Web 2.0. In recent years, the concept of listeners and viewers creating professional news has been used by radio, television and online media all over the world, including Czech television and its ČT24 news programme. Czech TV launched a project called iReportér in 2015. People can send photos or videos of what is happening around them through a mobile application or a website. These materials, checked by editors, may be later used in a broadcast, on the website or on Czech TV social media profiles. The theoretical part of the thesis will explain main concepts necessary for understanding how participatory journalism works. For example, what is convergence, who are the produsers, what is Web 1.0., 2.0. and 3.0. It will describe what the advantages of participatory journalism are and how it is different from citizen journalism. One section will focus on ethics and another on examples of participatory journalism projects abroad and in the Czech Republic. In the practical part, the author will present applied research methods. After that, the author will evaluate data from the questionnaire survey and from in-depth...
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Social Network Facebook in News: Comparisiion of Space Dedicated to Social Network Facebook ads its Content in Czech Media in the Years 2009 and 2011
Bezdíčková, Andrea ; Trunečková, Ludmila (advisor) ; Švelch, Jaroslav (referee)
Diploma thesis "Social Network Facebook in News: Comparison of Space Dedicated to Social Network Facebook and its Content in Czech Media in the Years 2009 and 2011", is dedicated to the way of use and citation of social network Facebook in the selected news media. The paper summarizes the establishment and strengthening of online media, particularly the phenomenon of social networks on the example of social network Facebook, and their influence on the transformation of the media sector, news values and new resources. In analyzing the texts containing the word Facebook in selected periods of 2009 and 2011 the thesis compares the frequency of posts mentioning the term Facebook in the dailies Blesk, Hospodářské noviny and MF Dnes and on the news sites Aktuálně.cz and iDNES.cz. According to the results of the analysis thesis describes the work and changes of work with social network Facebook in the Czech media, including its use as a news source, it evaluates the change of Facebook's status in society Facebook and it mentions the relationship between the posts containing reference to the Facebook and news values. Survey conducted by agency My.cz focused on Czech journalists' approach to social networks including practical use of social networks as news sources is part of the diploma thesis.
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Audiovisual performance in the context of digital environment
Kořínek, Tomáš ; Šisler, Vít (advisor) ; Kera, Denisa (referee)
The goal of this thesis is to describe the influence of technological development on the ways in which the moving image is created and to introduce forms that this medium attains in the area of live audio-visual performances. The theoretical study approaches this topic as a historical overview of technical image, focusing on its connections with music. It thus observes specific creative processes of the avant-garde film and music video and subsequently puts them into the context of current types of moving picture created as a result of software codes. Based on the definitions of digital media's key principles, a theoretical basis is set up and then applied to the description of contemporary forms of audio-visual performances. These principles are also used for the definition of the features of software tools, numeric representations of which make it possible to work with any type of an image as with a set of mathematical functions. The main result of this thesis is thus a presentation of creative possibilities of today's image, which has - thanks to digital devices - disengaged itself from its previous technical limitation and become a fully dynamic element that can be created and modified in real time.
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Original and Assumed Sources on World Wide Web
Svatý, Michal ; Brejcha, Jan (advisor) ; Švantner, Martin (referee)
The thesis focuses on problem of authorship of the Internet content. It considers the question whether we can analyze the artwork purely as a closed structure of the symbols or whether it is necessary to take work as a broader structure. The first part of the thesis shows the Internet in general and its specifics it as a medium. The second part is devoted to the problem of authorship. It explains traditional view of Nelson Goodman, who examined the authenticity of artwork with regard to the internal arrangement of the elements structure of the object. The third part shows the later theories inconsistent with the views of Nelson Goodman, views of different contemporary authors who present the changes of authorship aspects in the environment which is under constant development, quickly sharing ideas and resources. New theories suggest to look beyond the authorship of the artwork domain, apply broader focous. The conclusion provides a synthesis of these views.
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Media education and digital literacy of blind high school students
Fraiová, Anna ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
The paper addresses issues of media education in blind high-school students, especially in the topical context of digital media. The theoretical part devotes to problems of education of visually impaired persons. Next, concern the subsumption of media education as a cross- sectional subject into Czech primary and high-schools education. This part is also concerned with specific digital media and extensive opportunities of its utilization for visually impaired persons. In the experimental part of the paper, discrete components of digital literacy of sightless high-school students are analysed. The method of focused (semi-structured) interviews was selected. Interviews were executed with ten visually impaired high-school students and subsequently analysed with the help of qualitative content analysis. The aim of the paper is to give a notice on dependence of blind people to digital media and its specifics and, in this conjunction, emphasise the importance of media education.
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Nostalgia: Computer games as tools for overcoming cultural and generational boundaries
Králíček, Václav ; Soukup, Martin (advisor) ; Lütke Notarp, Ulrike (referee)
This master's thesis focuses on the research of similar video game experiences among players of different cultures. Because video games are a product of the worldwide gaming industry, the same content is available for players of various cultural backgrounds, who can then share their experiences via internet forums. In a cross-cultural comparison, the thesis examines similarities in gaming experiences the players of different cultural backgrounds have, and thus exploring the potential of videogames to overcome national borders and to bring players closer. Because four generations of gamers had already got the opportunity to play videogames, the thesis also focuses on similar gaming experiences across the age groups, and thus potentially bringing together also players of different ages. The theoretical basis of this thesis is built on the works of theorists of play Johan Huizinga, Vladimír Borecký, and Roger Caillois, theories of anthropologists George P. Murdock, Thomas Hylland Eriksen, Michal Tošner, and Clifford Geertz, and lastly, the history of video games as a medium along with the history of computers in general as described by Lev Manovich. The research itself was conducted by using two methods. An online survey, shared among respondents by using the Snowball Sampling method, followed by a...
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Monetization of digital content in Czech media
Pavlović, Martin ; Klimeš, David (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on the trend of direct monetization of digital newspaper content. At the beggining, it examines the development of monetizing and puts it in the context of media market transformations after the mass expansion of internet connection. Subsequently it explores other reasons that lead to the surge of paywalls, analyses particular approaches to direct monetization and discusses some aspects which affect the overall success of imposing fees. The theoretical part is concluded with a discussion about several problematic sides of direct monetization and defining some elemental techniques which publishers use to attract new subscribers. The practical part provides an analysis of digital subscription offers in selected Czech media and marketing activities which they use to support sales. Followingly, the work elaborates on its own survey which focused on attitudes of Czech readers towards paid internet content and their preferences regarding particular offers, such as price level or periodicity of subscription payments. As a part of the practical section, three interviews with media representatives were conducted and the acquired findings are used throughout the thesis.
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