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Proposal of communication mix of the selected company
Novohradský, Michal ; Michna, Dennis (referee) ; Milichovský, František (advisor)
The thesis deals with the communication mix of a selected company, which is a marketing agency. In the first, theoretical area of the thesis, individual theoretical backgrounds related to marketing and communication mix are explained. The second area of the thesis deals with the analysis of the current state of the selected company along with the implementation of the research part, which consists of semi-structured interview and competitor benchmarking. Based on the results obtained in the analytical part, the proposed solutions are then presented to improve the communication mix of the marketing agency according to the set objectives.
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Proposal for Changes to the Marketing Communication of a Company
Pavelková, Simona ; Škoda, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
The master´s thesis deals with the marketing communication of the selected company. The work is divided into three parts. The first part deals with the theoretical starting points that describe important terms, the second part includes the analysis of the problem and the current situation, and finally the design part is drawn up, where proposals are made to supplement, modify or change the company's marketing communication, the processing of which was based on the findings analysis of the current situation.
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Market segmentation using statistical methods
Bystřická, Michaela ; Marciánová, Pavla (referee) ; Schüller, David (advisor)
The thesis is focused on the segmentation of customers of selected summer swimming pool. The first part of the thesis is devoted to the theoretical concept of the chosen issue. In the analytical part, a summer swimming pool is presented and selected analyses are carried out. The analytical part also includes a questionnaire survey. In the last part of the thesis, measures are proposed that would lead to an increase in the level of services for the selected customer segment.
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Proposal of Changes in the Marketing Mix
Surá, Petra ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on proposing changes to the marketing mix of a selected hair salon in Brno. The work is structured into three parts. The theoretical part presents a literature review related to marketing. In the analytical section, the hairdressing salon is introduced, including its current marketing mix. Subsequently, strategic analyses of the external and internal environment are applied, and the results of conducted surveys are projected. Based on the findings of the current situation, the third part suggests recommendations for modifying individual elements of the marketing mix to enhance and improve existing services.
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Proposal for Marketing Activities of Specific Company
Oulehla, Michaela ; Chlebovský, Vít (referee) ; Mráček, Pavel (advisor)
The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.
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Proposal of Company Communication Mix
Procházková, Nikola ; Štefulík, Bohuslav (referee) ; Kaňovská, Lucie (advisor)
The bachelor’s thesis is focused on the proposal of new communication mix in the company Annapurna s.r.o. based on the analytical part. This company is specialized on distribution of advertising printed materials and other advertising tools. The work includes the theoretical, analytical and proposal part. The theoretical part is concentrated on the general knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research. The proposal part introduces some suggestions for solutions.
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Marketing Utilization in Service Sector
Jedličková, Lucie ; Čermák, Lubomír (referee) ; Chalupský, Vladimír (advisor)
This diploma work deals with marketing utilization in service sektor, concrete in legal profession. The objective was to make analysis of marketing assertion in legal office. On the basis of suitable methods was followed and evaluated actual posture of marketing literacy in legal office. Result of practical analyses was definition of barriers, handicaps, reserves and opportunities at marketing utilization in legal office. Theoretical part features information about marketing in service sektor, shows in legal profession domain and gets acquainted with used methods. Practical part analyses contemporary state in legal office. By means of suitable methods is drafted the measure, how to eliminate barriers, handicaps and reserves and to take advantage of opportunities.
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Marketing Mix of Services
Veličková, Daniela ; Kafoněk, Richard (referee) ; Mráček, Pavel (advisor)
The main purpose of the bachelor thesis 'Marketing mix of services' is the analysis of a current situation and a subsequent proposal for efficiency improvement of marketing strategy of a company offering services in a field of physical education and sports. The theoretical part deals with basic terms of service marketing mix which are connected with given problematics. The analytic part of the thesis is focused on current situation of the fitness centre Best Gym Horova. In the practical part specific proposals and suggestions are given. Thanks to them more effective marketing strategy should occur
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Marketing Plan for Company AIKON, s.r.o.
Štumpa, Zdeněk ; Jahoda, Milan (referee) ; Milichovský, František (advisor)
The theme of this thesis is to develop a marketing plan template for the company AIKON Ltd. The analytical part is based on theoretical knowledge and shows the status of the current marketing plan. Subsequently, on the basis of the analysis there is a set of recommendations developed, which will enable the company to achieve a better market position and increase an overall efficiency of the economic activity.
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Proposal to Additions and Change the Marketing Communication of a Company
Turčanová, Pavlína ; Hudec, Petr (referee) ; Mráček, Pavel (advisor)
The main subject of this thesis is to improve the marketing communication of selected café – Euphoria CAFE. The first part contains important terms of marketing and marketing communication, and it presents a theoretical framework for the two following parts. In the second part, the selected company is introduced. This part also deals with the processing and evaluating of the analysis of internal and external environment, current level of marketing mix and the communication mix of the café. The findings from these analyses are summarized while using a SWOT analysis. In the third part that is based on the outputs of the analytical part, proposals of specific tools of the communication mix are presented to be applied.
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