|
|
Social media as a marketing communication tool in fitness centres
Nováková, Anežka ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Social media as a marketing communication tool in fitness centres Objectives: The main aim of this bachelor thesis is to propose a specific social media marketing plan for 2025 for a selected fitness centre, based on the data collected from the interview and analysis of the existing social media management. Application. The created marketing plan will be used in the selected fitness centre for the year 2025, at the same time this work can serve as an inspiration for other entities that want to improve their operations or build their own social media plan. Methods: In this thesis, qualitative and quantitative data research method is used. In the first stage, a qualitative method is used in the form of a semi-structured interview with the fitness center management. This is followed by a quantitative method through social network analysis of the centre. Results: The results obtained from both researches show that the selected fitness centre has considerable scope for improving its social media communication. Therefore, a comprehensive social media marketing plan for the fitness center was designed for the year 2025, which includes general recommendations, phasing, and a specific posting plan for the selected month. Keywords: social media, marketing communication, fitness center, Instagram, Facebook
|
|
|
Emotive aspects of communication on Facebook in the context of a war
Groschupová, Veronika ; Zápotocký, Jan (advisor) ; Švelch, Jaroslav (referee)
The bachelor thesis deals with the topic of expressing emotions on Facebook in the context of war. It first explains the issue of the terms "affect" and "emotion" and, based on their definition, explains why they should not be confused. The paper also discusses how emotions affect Facebook content or the emotional experience of its users both during and after use. It also names the emotions that people feel during war. What can affect their experiences, and how politicians can exploit them for their own benefit. It describes how emotions can be expressed on Facebook and, for contrast, describes the principles that make people express emotions naturally. There is also mentioned the issue of the supposed evolutionary development of emotions, which, although favoured by Paul Ekman, is questioned by many scientists. The practical part of the thesis offers qualitative research based on semi-structured interviews with students from Prague. Based on open coding, four theories answer the respondents' emotional experience of posts thematically related to the war. It also explains how these students process their experience, i.e. whether they stay on social media or do other activities. The nature of their responses and whether they take place more on or off social media is also mapped. Finally, the research...
|
|
|
Europeanisation of Czech, Polish, and SLovak media in the context of three crises
Rosenfeldová, Jana ; Vochocová, Lenka (advisor) ; Gregor, Miloš (referee) ; Havlík, Vlastimil (referee)
The dissertation focuses on the level and form of Europeanisation of Czech, Polish and Slovak media in the intense phases of three crises - the migration crisis, the coronavirus pandemic and the war in Ukraine. The theoretical starting points of the thesis are the theories of the public sphere. Its functional variant is considered in the context of the "European communication space" as a means or a necessary condition for eliminating various deficits of the European Union, especially the democratic deficit. Of the various approaches to conceptualizing the European public sphere, the research in this thesis adopts a Europeanization approach, through the lens of which the European public sphere is seen as a network of national public spheres that are increasingly "Europeanized", and which relies on individual national media in its empirical efforts to detect the European public sphere. A parallel quantitative and qualitative content analysis of the content published on Facebook by six Czech, Polish and Slovak mainstream media outlets in the early stages of each crisis identifies different levels of Europeanisation across crises, reflecting the different levels of competences that the EU possessed in each of them. At the same time, it shows that EU issues and actors have managed to gain a foothold...
|
|
|
Social Network Analysis and Simulations
Vorlová, Pavla ; Král, Jiří (referee) ; Samek, Jan (advisor)
This diploma thesis is focusing on description of processing social network analysis, design and implementation of a model that simulates a particular social network and its analysis. Social networks are modern and very used in this time. They are very good point for exploring. This project deal with static analysis social network, where social network is constructed by graph. We nd out di erent properties of single component and than we establish signi cance of them. Relationships between components are important too for us, because they have a big influence on propagation information in network. Structural properties figure out existence of di fferent communities. We simulate social network with multi-agent systems, they are desirable for represent changes in network. Multi-agent systems have implemented a simulation model that represents a particular social network. His behaviour was analyzed and examinated by chosen methods.
|
|
|
Image Viewer for Windows Mobile
Miklósy, Jiří ; Kajan, Rudolf (referee) ; Svoboda, Pavel (advisor)
Over the past few years, sales of pocket pc have increased dramatically due to the devices' popularity. As a result, these devices have replaced desktop computers in an increasingly wireless world. In this bachelor's thesis, I will describe different technologies that can be used with these computers. In the following chapters, I will try to explain programming in DirectX. The aim is for the reader to be familiarized with this framework, its usage, and problem-solving techniques. In the last chapter, I propose and implement image viewer, image upload, and tagging in 3D.
|
|
|
Information Portal for Students
Švarc, Miroslav ; Veigend, Petr (referee) ; Dytrych, Jaroslav (advisor)
This work deals with the analysis of current communication systems used by students, the design of a new system and its implementation. The system includes a connection to the social network Facebook, the communication application Discord and Google services such as calendars and shared drive. The result is a functional system, programmed in PHP, which can be used for student communication.
|
|
|
Facebook Contacts Export
Škrabánek, Ondřej ; Čermák, Martin (referee) ; Koutný, Jiří (advisor)
This bachelor thesis deals mainly with issues of social networking websites, especially of web Facebook, and program Microsoft Outlook. The application is designed to export contact informations of friends at the Facebook social network site. The implementation uses the technology of Microsoft C#.NET, Visual Studio Tools for Office, Microsof Office Document Imaging and Facebook SDK.
|
|
|
Application of Social Media Networks in Marketing Communication
Hubáček, Robin ; Buchtela, Karel (referee) ; Chlebovský, Vít (advisor)
Diplomová práce řeší problematiku sociálních medií v marketingové komunikaci vybrané společnosti. Cílem této práce je analyzovat současný stav marketingové komunikace na sociálních sítích dané společnosti a navrhnout nové řešení pro využití vhodnějších médií. První část je věnována problematice marketingu, marketingové komunikaci a sociálním sítím. Analytická část poté studuje vnější prostředí společnosti spolu s konkurencí a situací uvnitř společnosti. Poslední část představuje možné návrhy řešení, jak vylepšit marketingovou komunikaci společnosti na sociálních sítí, spolu s analýzou jejich efektivity, návrhu kampaně na tuzemském trhu spolu s dosahem zahraničních trhů a přihlédnutím na konkrétní produkt.
|
|
|
Using of Data Mining Method for Analysis of Social Networks
Novosad, Andrej ; Očenášek, Pavel (referee) ; Bartík, Vladimír (advisor)
Thesis discusses data mining the social media. It gives an introduction about the topic of data mining and possible mining methods. Thesis also explores social media and social networks, what are they able to offer and what problems do they bring. Three different APIs of three social networking sites are examined with their opportunities they provide for data mining. Techniques of text mining and document classification are explored. An implementation of a web application that mines data from social site Twitter using the algorithm SVM is being described. Implemented application is classifying tweets based on their text where classes represent tweets' continents of origin. Several experiments executed both in RapidMiner software and in implemented web application are then proposed and their results examined.
|
|
|
Information Portal for Students
Krejčí, Petr ; Špaňhel, Jakub (referee) ; Dytrych, Jaroslav (advisor)
This work contains students' communication analysis, the design of new information system for students and its implementation. New system integrates the social network Facebook, the Google Docs and the Google Calendar. The result of this master's thesis is working system written in Java language. The system is based on the students' communication analysis and the requirements of the Students' Union.
|
guest ::
