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Potential Impact of Financial Rules on the Economic Behavior of LaLiga and Premier League Clubs in the Transfer Market
Knop, Gerhard Benjamin ; Krause, Veronika (advisor) ; Ruda, Tomáš (referee)
Title: Potential impact of financial rules on the economic behaviour of LaLiga and Premier League clubs in the transfer market Objectives: The aim of this thesis is to evaluate the potential impact of FFP rules on the economic behaviour of Spanish LaLiga and English Premier League clubs in the transfer market. Methods: Qualitative methods are used in this paper, namely in-depth document analysis and comparison of documents and financial ratios. Furthermore, the Chow test was performed. Results: The research concluded that the FFP rules have a positive impact on the economic behaviour of Spanish LaLiga and English Premier League clubs in the transfer market in terms of their financial sustainability. Keywords: financial rules, Financial Fair Play, LaLiga, Premier League, transfer market
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Strategic work with brand in Czech football clubs
Škvárová, Kateřina ; Opelík, Daniel (advisor) ; Crossan, William Morea (referee)
Title: Strategic work with brand in Czech football clubs Objectives: The main aim of this work is to map the situation in area of strategic work with brand in Czech professional football clubs and others related areas. Methods: This thesis used quantitative method for fulfilling its aim, represented by questionnaire survey. Clubs of FORTUNA:LIGA and selected clubs of FORTUNA:NÁRODNÍ LIGA were attended in the questionnaire survey. A wide range of question types were used within the survey, so it can provide as accurate mapping of the situation in clubs as possible. Results: This thesis allows situation mapping of strategic work with brand and its related areas. Furthermore, it provides insights from the club's perspectives on this area as well as areas related to this topic. Clubs expressed their perception of brand's potential, along with an overview their strong and weak spots. Keywords: sports marketing, brand, football, FORTUNA:LIGA, FORTUNA:NÁRODNÍ LIGA, League football association
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Media protocols for football stadiums within the highest football league of the Czech Republic
Bohuslav, Dominik ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Media protocols for football stadiums in the top football league of the Czech Republic Objectives: The aim of this work is to create a Media protocol for the club FK Mladá Boleslav. Media protocol is a document that contains key information and rules for media representatives in a given stadium during match day in the highest Czech football competition. The structure of the Media protocol will also serve as a model for other clubs participating in this competition. Methods: The structure of the Media protocol was developed based on an analysis of public and internal documents. The information contained in the Media protocol was obtained through a semi-structured interview. This information was then supplemented by graphically edited photographs taken during a match of the highest Czech football competition and edited in Adobe Photoshop. Results: The result of this work is the Media protocol for FK Mladá Boleslav, which consists of seven sections for media representatives. The sections contain relevant information and rules regarding to the media infrastructure at the FK Mladá Boleslav stadium. The final form of the protocol has been approved by the members of the League Football Association and of FK Mladá Boleslav. The created structure of the protocol will serve as a template for other...
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Cultural Evolution of E-sports: Content, Context and Culture
Straka, Václav ; Reich, Pavel (referee) ; Ellederová, Eva (advisor)
Tato bakalářská práce se zabývá problematikou eSportů a s nimi spojenými kulturními projevy. eSport je pojem popisující hraní videoher na profesionální úrovni. Cílem práce je popsat vývoj komunity eSportů a současný stav této komunity v zemích, kde jsou eSporty nejpopulárnější. Úvodní kapitola se zabývá a historickým vývojem eSportů a následným vznikem profesionální hráčské základny. Následující kapitola popisuje stav eSportů a přístup veřejnosti k nim v zemích, kde je profesionální hraní populární. Další kapitola pojednává o žánrech videoher specifických pro eSporty. Každý žánr je podrobně charakterizován na základě specifických znaků včetně uvedení příkladů konkrétních populárních her v daných žánrech. Práce dále pokračuje popisem profilu profesionálního hráče a procesu, jak se stát profesionálním hráčem. Kapitola také analyzuje generovou a rasovou problematiku v eSportech. Poslední část práce se zabývá kulturním rámcem videoher a kategorizací eSportů.
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The phenomenon of football
Půček, Ondřej ; Pavlová, Jana (referee) ; Kristek, Jan (advisor)
Despite the reducing number of active players football remains an important factor in social life of a village. A homeground itself is a distinctive place with its own folklore comparable to a historic village center. The design works with existing identities in the micro-region around the Litava River. New type of competition called The Litava League is created.
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Project - Secondary School Sports League
Novotný, Dominik ; Antoš, Petr (referee) ; Kysel, Jiří (advisor)
The bachelor thesis focuses on creating a concept of sports league for high schools in the Czech Republic and on its practical use. The purpose of the thesis is to show all the important information for creating sport league at the secondary schools. It analyzes the current situation and suggests a particular solution.
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Innovation Marketing Strategy of Selected Sporting Events
Zezula, Vojtěch ; Doležal, Tomáš (referee) ; Kysel, Jiří (advisor)
The aim of this thesis is to design modernisation of marketing strategy which will be done by using data from previous Taekwon-Do ITF league. Introductory and theoretical part of the thesis clarifies terms necessary for second analythical part of the thesis. First part explains terms such as marketing and marketing strategy, following practical part consists of an analysis of previous Taekwon-Do ITF league. Results gained from such analysis constitues a basis for inovation of marketing startegy of the event.
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Change in the discourse of the League and the Five Star Movement after the 2018 elections in Italy
Vaněček, Vojtěch ; Mejstřík, Martin (advisor) ; Kasáková, Zuzana (referee)
The presented thesis deals with the change of discourse of two populist parties in Italy after the 2018 general elections. It is a comparative study that examines the phenomenon of populism through the example of the Five Star Movement (M5S) and the League (LN). These parties and movements are perceived as populist and are on different sides of the political spectrum on a number of issues. Together, the LN and the M5S formed a governing coalition after the 2018 elections. The aim of this paper is to compare the development and analyse the changes in selected aspects of populism of these entities during the year of joint government. It seeks to determine the position of the LN and the Five Star Movement in the political spectrum, to identify how their policies overlap, with an emphasis on the period of transition from opposition to government
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Návrh komunikační kampaně pro neziskovou organizaci
Jechová, Dominika
The aim of this bachelor thesis is to propose changes and innovations that will ma-ke the marketing communication of a selected non-profit organization more effective. The thesis is divided into two main parts, namely the literature research part and the analytical part. The literature search is devoted to the concepts of marketing communication, non-profit organization and social marketing. The ana-lytical part describes the activities of the non-profit organization Liga vozíčkářů, z.ú. and its analysis of current marketing communication tools. This is followed by quantitative and qualitative research, on the basis of which recommendations for improving marketing communication are proposed to the organization.
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