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Marketing in online gaming environment aimed at children
Hnátková, Petra ; Rosenfeldová, Jana (advisor) ; Houdek, Petr (referee)
The bachelor thesis focuses on the topic of marketing aimed at children in the online gaming environment, specifically on the children's perception and understanding of it. The theoretical part defines the concept of marketing aimed at children and deals with the associated legislation. It then examines marketing in the online gaming environment, its development and its form in two selected cases, i.e. within the Roblox gaming platform and in the Fortnite game. Subsequently, the thesis examines children's perceptions of marketing based on previous research and the critical perspective of experts on marketing in the online gaming environment aimed at children. The research part of the thesis investigates the perceptions and understandings of marketing to children in Roblox and Fortnite by children aged 8-17. The results of the quantitative questionnaire survey show that only two-fifths of children understand the marketing purpose of brands within games. However, this ability improves with age. At the same time, a possible correlation was found between understanding of the marketing purpose and two other factors: time spent with the games and interest in making purchases in both of the games.
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Reflected experience of young adults growing up in a Christian community
Tlustá, Štěpánka ; Beláňová, Andrea (advisor) ; Viktorová, Ida (referee)
This thesis explores the reflected experience of young adults growing up in a Christian community. It focuses primarily on the impact of Christian education and community on the adolescent, specifically on the formation of the individual. The goal of the research was to better understand the specific paradox that, although theory suggests that Christian community should be a source of support for the adolescent and should contribute to a healthy self-concept, adolescent often experience negative emotions such as feeling of anxiety, failure and inadequacy in the context of community. Theory was based on the concept of God's grandchildren and the research question asked whether, if so how specifically, this concept is reflected in the experiences of these adolescents. To obtain answers to this question, seven semi- structured interviews were conducted with young adults who had grown up in a Christian community. Thematic analysis enabled themes that more deeply revealed the specific experience of the respondents. The themes were compared with the characteristics of God's grandchildren and the concept proved to be a largely useful tool for understanding the complex impact of Christian education on the adolescent. The conclusions of the thesis call for sensitive approach and support of teenage believers...
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Perception of stereotypes in advertisement by children of age 4 - 6 and 11 - 13
Kovačovičová, Dominika ; Rosenfeldová, Jana (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis is devoted to the perception of gender stereotypes in advertising among children in two age groups, 4 to 6 years old and 11 to 13 years old. Children are considered more vulnerable to the effects of advertising compared to adults. This applies to the influence on purchasing behaviour, as well as to the acquisition of displayed content, for example in the case of stereotypes. The goal of the research was to find out if and how children in these two age groups perceive gender stereotypes in advertising and to compare these groups with each other. The research used interviews and selected activities aimed at different types of advertisements to understand the decision-making process based on them, to investigate how children replicate stereotypes in their own work and to understand what is significant for children in advertisements. The thesis also includes possible approaches and issues of a research with children and, last but not least, the ethics of this type of research. Based on the research, it was found that children in the younger group replicate gender stereotypes significantly more in advertising and in general, and they also use gender to defend their decisions and choices. In the older group, on the other hand, gender stereotypes were less noticeable, and children in...
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The value at the same time youth
VELKOVÁ, Olga
This diploma thesis is focused on teenagers' life values (age 17-18 years) and summarizes results of a research conducted on this topic. The theoretical part gives an explanation of terms: young people, value, value orientation, authority, roles of life values in a young person's life. The empiric part searches for young people values and analyses intermediate results. The aim of this project is to focus on 17-18 years old young people's value system using a project method and to find out what values young people, taking part in the project, prefer. The theoretical part is focused on the axiological point of view of the term young people, society, young people influencing, authority. A project method was used for research in the empiric part. The project method was based on an essay. Students of 4 - year studying program of Gymnazium Opatov in Prague wrote an essay to identify their life values that were analysed and transformed into graphs as well.
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Montessori methods of education and their application in teaching science
Linhartová, Eliška ; Mazáčová, Nataša (advisor) ; Pospíšilová, Anna (referee)
The theoretical part of the diploma thesis focuses on the importance of nature in the pedagogy of Marie Montessori. It points out the importance of using appropriate selected tools and the application of teaching techniques of Marie Montessori. It also focuses on the secondary education reform plan and provides examples of activities for students aged 12 to 18. In the practical part the tool inspired by Montessori pedagogy called Stromové pexeso was created. The tool is used for identifying tree species. The tool offers many ways how to use it. The methodology of working with the tool was verified in practice at the 2nd level of primary school and vocational school. The purpose was to find out the practical use of the tool and whether its using can affect the better memorization of the subject matter. The most students appreciated the use of the tool and it was discovered that playing with toll has a positive effect on memorizing the subject matter.
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Impact of Subscribed Instagram Content to Self-acceptance and Self-reprezentation
Petráková, Kristýna ; Zezulková, Markéta (advisor) ; Miessler, Jan (referee)
The theme of this master thesis is Instagram - a social networking service and its impact on self-acceptance and self-promoting of teenagers. In the first place, theoretical part aims to describe concepts, that are linked with social networks, such as prosuming, participative culture, and Web 2.0. Furthermore, general approach regarding the impact of social networks on teenagers is introduced. The main subjects of this research are contextualized in the field of social networks. The thesis strives to introduce following topics: the presentation of a distincitve identity on social media, the self-reflection under the influence of the subscribed content, and the marketing exploitation of Instagram influencers. There are three main goals of the dissertation, as stated in a hypothesis part. Firstly, how are the participants of the research influenced by the subscribed content. Secondly, whether is the information stream they are following being reflected in their own Instagram presentation. And finally, what is the impact on the participants of the research in case of advertising activity represented by the Instagram influencers. Qualitative research is focused on girls at the age of sixteen. This is a moderate deflection as the original hypothesis was aiming to involve wider research group of...
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Causes of property criminality of children and teenagers and possibilities of its prevention in the view of education and pedagogy
Laudát, Jaroslav ; Kohnová, Jana (advisor) ; Braun, Richard (referee)
This thesis is focused on property crimes committed by minors and juvenile offenders. We try to find out the reasons for committing the crime and the influence of the initial social status of minors and young offenders. The aim is also to determine whether it is true generally accepted that the offenders of property crime among children and teenagers are mostly individuals coming from excluded and disadvantaged sections of society. And also to think about the possibilities of prevention of these acts of educational and pedagogical point of view. Because prevention is certainly one of the most important things in the fight against child crime. The thesis also shows the figures of the Ministry of Interior of the Czech Republic, which document the development of child and adolescent crime whithin last five years.
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