|
|
Brand product as a source of role identity
Štanglová, Veronika ; Novotná, Eliška (advisor) ; Syrovátka, Oldřich (referee)
This thesis focuses on the analysis of the way a product label forms a customers identity and more precisely the identity of a given social group. The aim of this thesis is to analyse the way a product label contributes to the creation and formation of an individual consumers identity. It involves the analysis of the waya purchase of a certain kind of goods is related to the customers lifestyle or hisbelonging to a certain social group. The author of this thesis intends to capture the purchase behaviour and to evaluate to what extent a product label influences the creation of a customers identity.
|
|
|
Meaning of Consumer Behaviour Changes Related to Transition from Student Social Role to Employee Social Role
Záleská, Eva ; Šanderová, Jadwiga (advisor) ; Jeřábek, Hynek (referee)
The thesis deals with the changes related to shift from university to first serious job. We have tried to find out how do graduates and university students reflects possible changes related to this situation with focus on changes in consumption behaviour. The theoretical part is based on theories of practices with their representatives Pierre Bourdieu and Alan Warde. Also approach of Mary Douglas and several classical approaches to consumption (e.g. Thorstein Veblen's conspicuous consumption etc.) and approach to reference groups theories are presented as a theoretical background of the thesis. The research is based on qualitative interviews with graduates or university students who have started to join their first serious job. All interviews have been conducted with Prague residents who work in commercial companies in Prague, their position have been often related to marketing area. The main finding is that the respondents perceive their social status as higher than before, they have started to follow practices related to their work team which have manifested also in the change of some of their consumption patterns (connected with e.g. eating, travelling, car purchasing and using). They have also different level of need to be integrated of the work team. This need is based on the age composition...
|
|
|
Theme of alienation in Kazuo Ishiguro's An Artist of the Floating World and The Remains of the Day
Blahová, Eva ; Chalupský, Petr (advisor) ; Topolovská, Tereza (referee)
The aim of this bachelor thesis is to analyse and compare the theme of alienation in Kazuo Ishiguro's novels An Artist of the Floating World and The Remains of the Day. In both the novels the main protagonists experience a sense of alienation from the society and even from themselves. The Theoretical part of the thesis focuses on the concept of alienation from the psychological perspective while using the categories of alienation as defined by Melvin Seeman. Furthermore, the thesis elaborates on the sociological perspective. The Practical part applies the types of alienation as identified in the Theoretical part on the two novels. The content of the novels is thus compared from the perspective of alienation. The thesis then proceeds to the comparison of stylistic features of the novels.
|
|
|
Portrait in photography - official portrait and social document. Application of topic to school practise and it's possibilities
Píchová, Markéta ; Šmíd, Jan (advisor) ; Kitzbergerová, Leonora (referee)
v anglickém jazyce Theoretical part examines the topic of portrait as the specific genre of photographic media since the beginning of man capture through the photography until WW2. It is based on the study of recommended and other literature. It deals with the work of important artists in the field of photography and finds such a pictorial art works that relate to the photographic representation with their principle and concepts. This work follows transformations of so called official portrait photography and portrait in the social level. In conclusion, the work also focuses on the current positions of portrait now digital - photography. In the didactic part the aim is to create and practically verify the proposal of complete didactic project for Art education at the second grade of elementary school, which builds on current possibilities of digital photography as the available specific art medium, on the base of studying the Framework Education Programme for Elementary Education and findings from the study. The project also works with the psychological aspects of portrait. Realization of the proposed author project, which uses photography as the inspiration, motivation or the mean of art activities, confirmed that such a project can be successfully included into the curriculum of the second grade...
|
|
|
Social Relationships and Attitudes in Women's RC Tatra Smichov Rugby Team
Kadavá, Tereza ; Janák, Vladimír (advisor) ; Perič, Tomáš (referee)
Title: Social Relationships and Attitudes in Women's RC Tatra Smichov Rugby Team Objectives: The main objective of this thesis is to analyze social relations and attitudes in the women's RC Tatra Smichov rugby team and to create the profiles of the players. The analysis should help the new coach to get to know the players well, focusing mainly on their career, ambition, motivation, and feelings during trainings and matches. At the same time, it should shed light on how they perceive themselves and their teammates. Methods: I used a variety of methods in my thesis, the most relevant of which are the questionnaire methods, group-finding techniques and methods for detecting life progress. Results: The results revealed both positive and negative aspects within the team. The need to work with the team as a whole proves to be the most significant element, together with the strong influence of the new coach, who is recommended to promote the feeling of belonging within in the team to maximize its effectiveness. On the other hand, the thesis positively points out the adequate distribution of social roles within the team, which does not call for any change. Keywords: sociometry, psychology of sport, rugby, social role
|
|
| |
|
|
The Body as a Fragment
Dohnalová, Tea ; Sobotka, Jiří (referee) ; Gabriel, Michal (advisor)
In my Bachelor Thesis I focused on masks as an authentic imprint of human face. My intention was to verify the possibility of working with specific people in the broadest possible spectrum. My work has both artistic and psychological extent. I work with human identity and its forms within different social roles. This work is time consuming. I make plaster casts of faces of many dozen people. After removing, I get a form from which I cast the final form of masks. I work with a polyester resin that I mix with other materials. This gives me very different structures, colors and the appearance of masks. In this way I try to emphasize the differences of individual people. Every specimen is original, exceptional and inimitable.
|
|
|
Importance of family life and a healthy family-work balance
Urbanová, Lucie ; Kubišová, Zuzana (advisor) ; Havlík, Radomír (referee)
This bachelor thesis considers the importance of a family and the question of harmonization of family and work life.It defines a family and work as very significant parts of a human life and points at some main attitudes towards the issues of putting family life and work together. Some transformations in terms of the relationship between a family and work in the past are suggested. There are also stated some basic measures of the state, which support a family. This thesis also considers the position of women in the labour market, the competence of the state and employers in the matter of women returning to work after parental leave. The most common methods of taking care of children younger than three years are also shown.There is a conception of Homeworking introduced as an alternative in the matter of harmonization of family and work life.
|
|
|
Concept of role of classmates from the perspective of adolescent girls and boys
Čechová, Helena ; Smetáčková, Irena (advisor) ; Presslerová, Pavla (referee)
in English This thesis deals with the conception of classmate's roles from the perspective of adolescent girls and boys. Thesis is divided into two parts - theoretical and empirical. The theoretical part introduces the subject in terms of developmental and social psychology and gender studies. In the first half of theoretical part I follow up the social aspects of the classmate's role and conceive it within the class and peer group. Certain space is also devoted to establishing the relationships between girls and boys. The second half of theoretical section reflects adolescence as a specific developmental period, in which I focus on occurring biological, mental and social changes. Whole theory is penetrated by gender perspective focussing on comparison of girl or boy adolescence. Introducing the process of gender roles creation and the significance of femininity and masculinity completes the theoretical part. The empirical part includes research of role concept within the 9th class of primary school. Presenting average images of pupils about the ideal classmate (girl and boy) I highlight the gender aspects of mentioned role. While interpreting the analysis outcomes and considering itself gender membership of responding pupils I point out the role differences as well. The goal is to show whether...
|
|
|
Siblings in pre-school age
Rindošová, Milena ; Smetáčková, Irena (advisor) ; Sotáková, Hana (referee)
ANOTACE: Rodina je místem, kde dochází k prvním sociálním vztahům a vazbám. Každý jedinec, má potřebu kontaktů s jinými lidmi. Ještě před dovršením tří let věku dítěte roste v každém touha být ve společenství vrstevníků. Tyto první kontakty dítě zažívá v rodině se sourozenci a v mateřské škole. Sourozenecká skupina vymezuje osobnost jedince, má vliv na jeho osobnostní charakteristiky a chování. Vědomí sama sebe se buduje prostřednictvím vztahů k druhému. Jakou roli bude dítě v rodině mít, je spjato s mnoha faktory, kterými jsou: počet sourozenců v rodině, pořadí narození sourozenců, věkový rozdíl a pohlaví. Následně záleží na výchovném přístupu rodičů. Vstup dítěte do mateřské školy je velkou životní změnou pro dítě i pro celou rodinu. Aby vstup proběhl hladce, musí být dítě připraveno odloučit se od rodičů, zvykat si na nové prostředí, na společenství vrstevníků, najít si svou vlastní identitu. Jak proběhne vstup a adaptace do skupiny vrstevníků, záleží na stupni socializace předškolního dítěte. V diplomové práci se zabývám na základě poznatků z rozhovorů, dotazníků a pozorování porovnáním schopností a dovedností sourozeneckých dvojic při nástupu do mateřské školy. Ve výzkumu se soustřeďuji zejména na to, zda ovlivnilo adaptaci mladšího sourozence vědomí, že v mateřské škole má staršího sourozence a jakým...
|
guest ::
