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Contemporary trends in the development of tv entertainment: tv show Prostřeno
Honsová, Pavlína ; Jirák, Jan (advisor) ; Bednařík, Petr (referee)
The dissertationdeals with entertainment in contemporary Czech and foreign environments. It is composed from two parts, a theoretical and a practical one. At the beginning of the theoretical part, the theoretical foundations necessary for the essay are elaborated, in particular everyday life and the role of television in it. Furthermore, it describes several TV shows, most importantly those which are in some way related (e.g. by genre) to Prostreno, that is reality and cooking shows. It also shortly mentions similar programs in the Czech environment. The analytical part has also several chapters. Firstly, the method of analysis for Prostreno is presented. This is content analysis, which is carried out and the results are evaluated. It is then compared to the other shows mentioned above. Furthermore, the means of expression of Prostřeno are presented (editing, music…) and a summary and overall evaluation follows.
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The penetration of entertainment into the news paradigm, its reflection and influence on the public sphere
Klimeš, David ; Jirák, Jan (advisor) ; Štoll, Martin (referee) ; Trampota, Tomáš (referee)
The aim of my work is to describe the penetration of entertainment into the news and the normative reflection of this phenomenon. In the first chapter I conceptualize the phenomenon and discuss the basic literature on the topic. In the subsection I present my concept of the relationship between infotainment and other media concepts from the most general to specific ones such as infotainment. Further, I describe the Czech normative reflection on three different levels: the theoretical debate, the professional debate within political discourse (in which I also include the activity of regulatory authorities), and the debate within journalistic discourse. In the second chapter I show methodological attempts at coping with the penetration of entertainment and I suggest a methodological approach for my own research. In the third chapter I describe historically the onset of the news paradigm in the Czech media landscape, the penetration of entertaining elements into it, and the increased interpretive power of journalists in the commercialized infotainment news. After the description of the Czech normative reflection of this phenomenon and the presentation of the research, I propose a new approach to examine the fusion of entertainment and news.
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Social and cultural status digital entertainment
Vnouček, Petr ; Švelch, Jaroslav (advisor) ; Nečas, Vlastimil (referee)
This work uncovers perceptions of the Czech society concerning cultural and social role of a digital entertainment (computer games and videogames) as a relatively new interactive media form. The author tries to verify validity of a presumption that the digital entertainment is an object of a cultural stigma that was formed by combination of various factors which are closely specified in the work. According to the author, present perception of the digital entertaiment in society is formed by a media panic that repeated itself regularly in the course of history. Amongst other significant determinants one can find certain stereotypical viewes, efforts of a ruling class to sustain status quo and struggle of various social groups over cultural dominance which leads to hierarchization of cultural tastes. Suggested cultural stigmatisation of the digital entertainment probably leads to a social stigmatisation of players, who submit to social pressures and often adapt their behaviour to general tastes. Essential part of the work is formed by a research based on qualitative and quantitative data collected from teachers and gymnasium (high schools) and elementary school students. The research supports a presumption that the negative view on the digital entertainment is subject to specific generational...
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Comparison of popular didactic weekly magazine for youth (Mladý hlasatel thirties/forties Vpřed forties/fifties)
Meravá, Tereza ; Čeňková, Jana (advisor) ; Suk, Pavel (referee)
Master's thesis "Comparison of popularly educational weekly youth magazines Mladý Hlasatel and Vpřed in 1930s through 1950s" contrasts two youth titles that were published around the WWII. Both titles, connected not only through the editor and father-like figure Jaroslav Foglar, were immensely popular in their time and constitute the phenomenon of journalism for children of that era. Both magazines were published during uneasy times, firstly during the dawn of the war and during the Protectorate of Bohemia and Moravia; secondly, after ten years, during the rise of communists' influence and subsequent Communist coup d'état in 1948. This master's thesis follows my bachelor thesis "Mladý Hlasatel and it's authors" describing history, authors and specifics of this magazine. Master's thesis adds comparably detailed information about the magazine Vpřed, but its main objective is to compare the titles published in "free" era before the WWII and after it, and the ones that were published during the limited freedom of the press during the war and after the year 1948. This work seeks not only to compare the content, authors and information in both magazines, but also to comprehend the contemporary context of that era, observe the impact of ideological and political influences, as well as describe different...
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Revitalization Program of Floral Garden in Kromeriz
Dvořáková, Vendula ; Dvořák, Tomáš (referee) ; Mikulášek, David (advisor)
Floral Gardens Kromeriz – a landmark of transnational importance. It is an example which has influenced architectural development in Europe. This Libosad, which has evolved since the 17th century, was used for art loving guests’ delectation. At the present time this world full of antique gods’ sculptures, figures from history or myths; this world formed by espalier walls and blooming flower beds being it all underlined with the work of plasterers, sculptors and fresco painters; this Libosad world is not able to offer to a present person what she/he expects. Since the reason why people visit these gardens has partly changed. The majority of people come to see the landmark, which in 1998 got registered in the UNESCO World Cultural Heritage list, in the first place and they come to learn something about it. Once on this tourist occasion, they also have a rest and spend pleasant times in the gardens. As a result of that there comes a new space for gaining information and relaxation in one into being.
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Revitalization Program of Floral Garden in Kromeriz
Šímová, Jana ; Mazalová, Alena (referee) ; Sochor, Jan (advisor)
Revitalization of glacis of the Flower garden follows the aims to approach the Flower garden to people. Place inforamce the history of Flower garden and also about the current situation. It also complements the features that do not work in the garden or completely absent. The aim is to create an attractive search space for relaxation, entertainment and education.
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Dining Outdoors
Trčková, Jitka ; Buganská, Tamara (referee) ; Zdařil, Zdeněk (advisor)
Feasting which contains plates, cups, cutlery, quilt and canvas bags as a cover. Bags are made for cyclists, pedestrians and easily used for more demanding users with car. Set is designed for 4 people. QUILT, shape is proceed from square, place for feasting is moved from center of quilt to the longest side on edge. Users are closer together and still can see each other in conversation. Place for feasting is highlighted with colored rubber segments which also help balance surface. PLATES are made from two parts - dinner plate and soup plate. Inside the soup plate is space for cutlery storage. CUTLERY is consisted of desert spoon, fokr and knife. All these three parts have a groove which is enabling fix cutlery together. CUPS, shape is proceed from accidence of hole project. There is a small point on the outside which helps to use the cup out of the quilt without capsizing of drink. This point is designed for sticking in the ground. BAGS have classic oblong cut, they are designed for easy use for cyclists (2 pieces). It is consisted also strap for pedestrian. There are two smaller pockets for set of plates and set of cups inside one of the bag.
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Entertainment costs from the corporate income tax point of view
Veselá, Lucie ; Marková, Hana (advisor) ; Vybíral, Roman (referee)
The aim of this thesis is to evaluate the current legislation concerning the entertainment costs which are treated as tax non-deductible expenses in the Czech Republic. Further, this thesis compares these costs with promotion and sponsorship costs which are frequently interchanged in practice. After evaluation of the existing legislation in this area, I focus on the question whether these expenses should be treated as non-deductible expenses from the tax point of view while I base my opinion on the current state of Czech legislation, literature, case law and law of Germany and the United Kingdom.
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