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The Corporate Social Responsibility
Nezdařilová, Andrea ; Zamazalová, Marcela (advisor) ; Henzl, Josef (referee)
The aim of my thesis is to consider a contemporain concept of the corporate social responsibility (CSR) and all relative activities in the international company and to propose a potential development of this concept for a specific region. Theoretical part explains fundamental features of the corporate social responsibility, its' history, three pillars and organizations which are dedicated to this concept. Practical part of this paper analyses the system of CSR in the international company. In this part there is a history of the CSR applicated in the company, the rating and the contemporain status of the corporate social responsibility. There are mentioned also the methods of measurement of CSR which proclaim the level of corporate social responsibility in the company. There is a focus on the concept of CSR applicated in the Czech republic and some new ideas how to improve it.
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Trends in marketing communication with a focus on social marketing
Taišová, Andrea ; Říha, David (advisor) ; Petříčková, Iva (referee)
Bachelor work deals with trends in marketing communication and their focus on solving social problems. Theoretical part generally focuses on the action of the communication and communicating mix in the marketing mix, it describes trend in marketing communication as guerilla marketing and viral marketing. It defines the terms of social marketing, cause related marketing and corporate social responsibility. The practical part describes a nonprofit organization Oxfam International and it also describes marketing communication of its campaign Grow. Furthermore, it characterizes successful guerilla and viral campaigns with the focus on solving social problem and evaluates the usage of these trends in daily campaigns. In the last part, it introduces cause related marketing campaign that creates jobs for USA from the Starbucks company.
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CSR as an effective tool in (not only) environmental issues
Škarda, Jakub ; Slavík, Jan (advisor) ; Vejchodská, Eliška (referee)
Diploma thesis is aimed on theoretical analyse of corporate social responsibility (CSR) and shows how it works in real life. Results of my study case (Patagonia) illustrate, that if the firms deal with the CSR in appropriate way, it can help to improve economic situation of the firm, it can also find some solutions in environmental crisis and improve social life of communities as well. This voluntary, inexpensive and effective instrument is compared with actions of public sphere in environmental protection. I analysed risks and cost efficiency of Kyoto protocol and biofuels and my results are, that these public actions on supranational level are costly, sometimes even purposeless, ineffective and risky from the point of view of economic school Public Choice.
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Aging population in the Czech republic, a good opportunity?
Novák, Vladimír ; Szabová, Lucia (advisor) ; Kotýnková, Magdalena (referee)
The question of how to increase the involvement of elderly people in the labour force is a highly debated issue nowadays in the Czech Republic. Due to more frequent health restrictions, lower qualification and lower labour productivity older people belong into a risk group for which it is increasingly difficult to obtain employment. This problem may, moreover, continue to grow in the future and thus its significance can reach grandiose proportions. Due to current demographic trends as well as gradual extension of the age limit for retirement, it is safe to say that in a few years there will be a huge group of older people in pre-retirement age on the labour market. To define a group of older workers more accurately I will focus on basic demographic indicators such as fertility, mortality, or age pyramid of population (i.e. tree of life) at the beginning of this thesis. In the next step I will characterize this group by using the forward projection. However, one should ask herself or himself a question whether this situation represents only a threat or whether it can be used as an opportunity as well. The main objective of my work is to analyze possibilities of the economic policy of the Czech Republic and the European Union support programs in their effort to give incentives to employers and stimulate work activities of older people.
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Evaluation of employee involvement in CSR activities of ČEZ, a.s.
Akšteinová, Michaela ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The Master Thesis deals with an evaluation of employee involvement in social responsible activities of CEZ Group, primarily in its employee volunteering program. The aim of this thesis is besides the evaluation itself, also a comparison of employee volunteering programs with its competitors RWE and E.ON and a proposal for possible improvements of existing approaches. The theoretical part gives definitions of basic terms such as Corporate Social Responsibility, corporate philanthropy and volunteering and possibilities of employee involvement in corporate social responsible activities. The analytical part describes social pillar of Corporate Social Responsibility in ČEZ Group and involvement of its employees into these activities, focusing on corporate philanthropy and volunteering. The description of similar activities within CSR run by the competitors follows. Based on results of (questionnaire) research the evaluation of employee volunteering programs in these companies is processed and some possibilities for improvement of present CSR processes in ČEZ Group are outlined.
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Trends in corporate IS - Green IT
Vojtková, Erika ; Basl, Josef (advisor) ; Gála, Libor (referee)
The theme of this thesis is one of the latest trends in IT -- Green IT. For companies implementation of green IT means not only acknowledging its responsibility towards society and environment, but also substantial financial benefits and improved public perception of their business. There are several motivations for companies to go green. Green IT initiatives are increasingly supported by the legislation and various standards. Different procedures and approaches to help companies in their transformation are developing as well. The objectives of this thesis include the identification of key players, the benefits and barriers to green IT, and new opportunities. The aim of this thesis is to bring a comprehensive view of the green IT trend and provide enough quality information to obtain an overall view of the green IT trend and a possible basis for deeper interest in the subject. Another objective is to analyze the frameworks used for the implementation of green IT initiatives in organizations. The achievement is approached through research and analysis, and information available in the literature, published reports and websites dealing with green IT were used. Thesis contribution lies particularly in analysis of green IT frameworks, within which there was evaluated their interests in terms of green IT waves, green IT objectives, their use in the process of implementation green IT solutions, their locus and other attributes.
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Current Trends in Corporate Social Responsibility
Šimčíková, Eunika ; Zamykalová, Miroslava (advisor) ; Pencová, Barbora (referee)
The aim of the thesis is to identify current trends in the field of Corporate Social Responsibility (CSR). The theoretical part of the paper deals with the evolution of CSR, the basic conceptual approaches, motivation of companies to adopt responsibile business pracitices, and the dominant global trends. The practical part assesses the relevance of CSR trends for one of the world's largest companies - General Electric.
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Analysis of Job Satisfaction of Employees with Sokolovská uhelná
Hrušková, Michaela ; Bedrnová, Eva (advisor) ; Hubinková, Zuzana (referee)
This thesis aims to get to know the current level of job satisfaction of employees of coal mining company Sokolovská uhelná. Theoretical part of this thesis is based on a relevant literature and focused on stimulation, job satisfaction and factors that influence the current job. The analysis was realized by a questionnaire, which was applied to a representative sample of employees. The analysis was aimed to the general relationship between employees and the company, as well as the satisfaction with the organization of work, labor environment, supervisor work, possibilities for educated and skilled employees, remuneration, interpersonal relationships and social program. The obtained results are processed, and precautions for possible improvements leading to increase the level of job satisfaction of employees are formulated on the basis of their proposal.
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