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Media image of selected components of the Integrated Rescue Systém during a state of emergency in the Czech Republic in daily newspapers Lidové noviny, Právo and Blesk
Svobodová, Petra ; Jirák, Jan (advisor) ; Křeček, Jan (referee)
The aim of the diploma thesis "Media image of selected components of the Integrated Rescue System during a state of emergency in the Czech Republic in the daily newspapers Lidové noviny, Právo and Blesk" is to show the main features of reporting on the components of the Integrated Rescue System (IRS) during the state of emergency, which was announced in connection with the so-called coronavirus pandemic for the Czech Republic on March 12, 2020 and lasted continuously until until 17 May 2020. Two basic components of the IRS were selected for the analysis - the Medical Rescue Service of the Czech Republic and the Fire and Rescue Service of the Czech Republic, and one of the other components - the Prison Service of the Czech Republic. The depiction of these components was analyzed in the daily newspapers Právo and Lidové noviny, and the daily newspaper Blesk was chosen as the representative of the tabloid press. A qualitative analysis of the collected text showed what topics the daily newspapers dealt with in connection with these IRS units and what role they assigned to them in the "story of the pandemic". The thesis shows in what types of reports the monitored IRS units occurred, what stories were offered to the audience in connection with these components and what myths depicted these stories....
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The beginnings and evolution of Czech hip hop in domestic music magazines
Tkáč, Vojtěch ; Soukup, Martin (advisor) ; Hroch, Miloš (referee)
The diploma thesis analyses the beginnings of hip hop in the Czech Republic in the context of domestic music magazines. It aims to examine the media depiction of this cultural phenomenon in its entirety with an emphasis on the musical genre of rap. Through qualitative content analysis of text data, it observes specific periodicals in two time periods. The first of them was in the years 1989 to 1999, when the first attempts to transfer the originally American genre to the domestic environment began to appear in the country. The second analysed stage is limited to the years 2000 and 2002, in which two key albums were released, namely Repertoár by the group PSH and My 3 by Indy & Wich. The magazines Melodie, Rock & Pop, Report, Tripmag, Ultramix and Bbarák were used in the qualitative content analysis. The thesis examines the first printed mentions of Czech hip hop, but also focuses on reviews, interviews and other extensive journalistic genres, especially at a later stage. Qualitative content analysis of textual data is complemented by semi-structured interviews with leading music publicists, but also artists who have contributed to the establishment of rap in terms of Czech music. The research method of oral history was also used and made it possible to obtain information with witnesses that have...
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Propaganda and Agenda setting in 1953 Czechoslovak Cinema newsreel
Pour, Petr ; Bednařík, Petr (advisor) ; Knapík, Jiří (referee)
The purpose of this work is to analyze the content of Czechoslovak cinema newsreels in 1953. From a historical point of view this year was important because of the death of J. Stalin and K. Gottwald and especially by the monetary reform. The governing Communist Party needed to stitch with the imagine of right established way also because of these events. In order to achieve the purpose I will perform both quantitative content analysis, each of publication of the weekly newsreel I will write down in a coding book, wherewith I will find out the topics and scope devoted to them in the weeklies, as well as qualitative content analysis, focusing on how is given the impression of certain topics. With the help of reference books, I will analyze the elements of manipulation and propaganda in chosen contributions.
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Using of colours in marketing communication based on their perception in different cultures
Marková, Alena ; Rosenfeldová, Jana (advisor) ; Koudelková, Petra (referee)
Bachelor thesis is devoted to intercultural marketing in the connection with colour perception in different cultures. The main goal of the thesis is to reveal, whether brands work with colour schemes on their websited according to the perception of colours in different cultures. The first part of the thesis theoreticaly anchors the concept and definition of culture, where i tis focused on its aspects, asquisition or development. This part is followed by the chapter focused on intercultural marketing, which primarily describes the proces of the company's expansion into a new market. A great part of thesis is devoted to the theory of colours, their properties and, given by the aim of the work, also to how the colours are perceived in different parts of the world and what associations they evoke. In the practical part, the method of qualitative content analysis examines whether the colour palette of companies differs in different countries and if so, whether they differ in accordance with the perception of colours in these countries. McDonald's and Burger King fast food chain sites were chosen for this purpose. According to the results of the analysis, companies stick to their global concept, and if they are already working with the scheme, this is not primarily due to the perception of colours by...
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Movie as an addition intervention in the regime addiction treatment
Deckertová, Eliška ; Riegel, Karel Dobroslav (advisor) ; Miovský, Michal (referee)
Background: The effectiveness of exposure therapy in the treatment of addiction is a topic of discussion. The question remains whether movie exposure can be a meaningful intervention in regimen. A research project with a similar focus has not yet taken place in the Czech Republic, although the use of movies in addictology treatment is not new. Also, only a small number of similar studies can be found worldwide. Aims: The primary goal was to verify the possibilities of movie intervention as a supplement to the standard regimen treatment of addictions in the inpatient department of men of the Department of Addictology. Methodology: The diploma thesis is based on a qualitative research methodology supplemented by a questionnaire survey. Patients were selected by deliberate targeted selection. In addition to the general criteria for entering treatment, a cut-off of min. third week of treatment. The research group consisted of 22 patients with an average age of 39 years. The obtained data were analyzed mainly by means of content analysis of focus groups, based on the method of grounded theory. The research used 3 types of questionnaires focused on the current feelings of patients, appetite for addictive substances and evaluation of predefined problems that commonly occur in treatment. Results: The focus...
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A book as part of culture: The perception fo books by the generation Y and their representation in the media
Krumphanzl, Filip ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The goal of this thesis is to clarify the status of books in the current Czech culture using scientific methods. Since there are many possible ways to achieve this widely defined goal, it was necessary to choose certain methods (and therefore an overall angle of the examination). Two specific methods were selected - a questionnaire for members of Generation Y and media analysis of culture sections of the Czech daily newspapers, Mladá fronta DNES and Právo during the months of June and December of 2017. Theoretical background, description of the methods and explanation of all the key terms are part of the theoretical section. The objective of the questionnaire is to map reading preferences and habits of young readers. The questions are focused on qualitative and also quantitative aspects of book reading. The overarching objective of the media analysis is to provide an accurate image the media paint about books. This will be achieved by thorough examination of all the articles that mention them. Just like with the questionnaire, qualitative and quantitative aspects will be tracked.
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Medial Portrayl of Anezka Hodinova Spurna
Eliášová, Anežka ; Suk, Pavel (advisor) ; Knapík, Jiří (referee)
The presented diploma thesis deals with Anežka Hodinová - Spurná 's media image (1895 - 1963) in the period during WWII and after WWII. The final reference is dated after the year 1989. The aim of this thesis is found how the politician, the MP of the National Assembly and the long-time member of the Communistic Party was presented to the public in representative periodicals. The data for the analysis were gained by studying her personal fund in the National Archive in Prague which contains twenty-eight cardboards and it has not been arranged so far. Then it was used materials from the Archive of the Law-Enforcement Agencies and also materials of Ministry of Interior of the Czech Republic which were made accessible to the public. The gained relevant data were examined by the help of the content-qualitative analysis. The basic research quastion is how Hodinová - Spurná was presented to the public until 1963 and after 1989. The content of this thesis is to introduce briefly Hodinová - Spurná 's life and work and deal with her media image to the general public in time-restricted periods.
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Stereotypes of Teenage Mothers in UK Reality Shows
Moore, Pavlína ; Reifová, Irena (advisor) ; Lütke Notarp, Ulrike (referee)
This thesis captures and describes the stereotypes of teenage and underage mothers regularly represented in British and American reality shows, broadcasted in the United Kingdom. The task of this paper is to explore and define the most frequent stereotypes presented by these TV shows on randomly selected samples. The thesis is divided into two parts. The first part deals with the phenomenon of teenage and underage mothers in the UK as a result of underclass demonisation, poverty shaming and social stigma in the context of British culture and society. The second part of this thesis applies the theoretical findings and analyses the common stereotypes represented and displayed in particular reality shows broadcasted in the UK using qualitative content analysis.
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The Limits of the EU's Political Conditionality Approach in the Western Balkans
Křiklánová, Michaela ; Karlas, Jan (advisor) ; Kučerová, Irah (referee)
The thesis aims to unravel the relationship between the EU's enlargement strategies and democratization in the Western Balkan countries by looking on the impact of the strategies on changing democracy levels in two empirical cases: the former Yugoslav Republic of Macedonia and Serbia. Over more than a decade, the effect of the conditionality tool on democratization has been curbed by an insufficient emphasis placed on pro-democratic reforms and by the role of security concerns which were often prioritized over aims directly linked to democracy promotion. Grounded in the conflicting objectives theory, the thesis demonstrates that the recently employed strategy appropriately sequencing goals while prioritizing democratic transition over security concerns is more effective in inflicting domestic democratic change. Subsequently, the following necessary and sufficient conditions for a successful sequencing strategy were defined: strong emphasis on democracy-related goals combined with clearly outlined temporal perspective, and corresponding action of international actors.
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