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Consumer protection on the drinking water market
Kosová, Martina ; Horová, Olga (advisor) ; Honetschlägerová, Marie (referee)
The goal of Bachelor thesis is marketing research on consumer preferences and knowledge in the field of drinking water and also analyze and compare the price of tap water and bottled water. The theoretical part describes how the consumer market with drinking water is protected in the Czech Republic. They compared the advantages and disadvantages of both types of drinking water.
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Consumer protection and marketing in baking industry
Pokorná, Anna ; Horová, Olga (advisor) ; Viková, Zita (referee)
This bachelor thesis deals with the analysis of actual situation of consumer protection on the market with pastries, linked to the analysis of a pastries offer in chosen supermarkets in Prague and marketing of bakery products. The motivation of this work is mainly the situation of dark pastries that is very extended in actual time. These pastries have often different basis and thus they also have various value for the customer. The analysis of the actual situation of consumer protection was made by a research, which was focused on the knowledge and opinions of consumers about what they really buy and what they think they are buying. Based on ascertained information, the actual situation was evaluated and compared with defined hypotheses. Part of this thesis contains also proposals for improvements in this area.
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Analysis of product image
Frühbauerová, Jana ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
Bachelor's thesis is divided into two basic parts. The first one applies theoretic explanation of the term "image" including related elements like corporate design or corporate identity etc. The next part explains marketing research -- its kinds and methods. The second, practical part considers the description of the product -- Apple iPhone, this part is extended by research aimed at university students. The research is implemented using the answers of the owners and non-owners of the device Apple iPhone. It gathers their opinions of the product, its image and the Apple corporation. The conclusion of the thesis includes graphs which reflect the results of the research.
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Marketing of services in advertising company Minds, s.r.o.
Pšeničková, Petra ; Procházková, Markéta (advisor) ; Blažek, Jiří (referee)
This Bachelors degree work focuses on marketing of services in advertising company. This work is divided into two parts, the theoretical and practical part. The first part describes the literary information about marketing of services and basic specificity of advertisement, with the intention of outdoor advertisement. The practical part represents marketing of services in advertising company Minds and analyses customers satisfaction with services through a questionnaire. The gained dates are evaluated and interpreted.
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Customer loyalty of retail firm - Billa
Dančevská, Ráchel ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The bachelor thesis results from marketing, which includes customer loyalty and consumer typology. Then the thesis is concerned with a marketing research and a proper creation of a questionnaire for this research. The practical part of the thesis introduces the retail company Billa and presents the results from field research, which was focused on finding of customer loyalty of the Billa's customers.
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The Communication Strategy of the Siemens Company and the Analysis of Its Efficiency
Maleninská, Eva ; Král, Petr (advisor) ; Karlíček, Miroslav (referee)
This thesis is focused on communication strategy of the Siemens company with emphasis on the communication activities of the Czech companies of the Siemens group and on the particular marketing campaign. The theoretical part explains the term "communication strategy" and describes the process of marketing communication and various models referring to the marketing communication. Furthermore, it characterizes particular tools of the communication mix and also deals with marketing research. The practical part provides general information about the Siemens company and a description of the communication activities of the company which are focused on the increase of the brand knowledge and strenghtening of the company image. This part also deals with the changes in the communication strategy after 2003 and the characterization of the Czech marketing campaign "We Like Being In the Czech Republic". The evaluation of the effects of the performed changes and the marketing campaign for the image of the Siemens company is the content of the final chapter. This evaluation results from the findings of the image analyses carried out by an independent research agency.
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Marketing research focusing on sex education of youth people
Cabrnochová, Eva ; Skokanová, Dagmar (advisor) ; Prouzová, Zuzana (referee)
Aim of this thesis was to determine by using a questionnaire what information sources young people use to find information on sexual and reproductive health. Than, based on these findings, to find recommendations for non-profit organization that operates in this field. The Theoretical Part of the thesis is focused on theory of marketing research and sex education. The practical part is focused on the evaluation questionnaires, hypotheses and then to the recommendations for non-profit organization.
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Analysis of consumer behaviour
Jirkovská, Hana ; Bártová, Hilda (advisor) ; Vávra, Oldřich (referee)
This thesis analyses consumer behaviour connected with chocolate bars. It describes metodology of marketing research. The form of the research is questionnaire. Respondents are students of VŠE. The research discovers popularity of some brands and selling places in the campus. Results are used for the formulation of recommendation for the strategy of sale.
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Content analysis of advertising in Czech and German journals
Smrčinová, Jana ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
The thesis considers content analysis of advertising in Czech and German journals.It puts accent on a role of women and men in advertising.The content analysis is made from news journals Týden and Der Spiegel.Firstly are described steps of marketing research,then the method of content analysis.The thesis is also focused on advetising,researches and a role of women and men in advertising.In the practical part of the thesis is made the content analysis from Czech news journal Týden and German news journal Der Spiegel.Then are compared results of the content analysis and are described interpretation of hypotheses.
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Inquiry into the Use of Marketing Tools in the Management of Firms
Dočekalová, Jana ; Hesková, Marie (advisor) ; Čapek, Michal (referee)
In my dissertation I made a marketing research of group of small and middle sized companies. The research deals with common marketing instruments in running the small and middle sized companies (mainly basic marketing mix - 4P). The results of my own marketing research are compared with results of marketing research which was made in 2004 and 2005 by Faculty of Economics and Administration of Masaryk University of Brno.
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