National Repository of Grey Literature 4,654 records found  previous11 - 20nextend  jump to record: Search took 0.03 seconds. 
Development Strategy of Family Business
Vichr, Matěj ; Bumberová, Veronika (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis involves a strategic development plan proposal within a particular family business. It describes a theoretical framework in the areas of family business, strategic management and change management. Using critical analysis in accordance with the theoretical findings, a proposal of strategic development within a chosen family business is created together with a high-level implementation plan.
Proposal for Changes of Organizational Structure in a Small Company
Koukalová, Veronika ; Gábriš, Michal (referee) ; Konečná, Zdeňka (advisor)
The work deals with the organizational structure of the selected company. Organizational structure is designed to effectively reflect current needs. The proposed changes are implemented based on an analysis of the current state of the researched business area. The key sources of analysis were secondary sources in the form of internal materials and data obtained by observations and interviews with management. The main output of this work is the design of a new organizational structure, which is necessary to ensure the smooth running of the company, especially more effective cooperation between members of management consisting mainly of defining competencies and mutual communication.
Proposal for Communication Mix of the Selected Company
Drábková, Zdeňka ; Hradil, Jiří (referee) ; Milichovský, František (advisor)
The bachelor thesis focuses on improving communication mix in company Nešpůrek, Ltd. In theoretical part will be the important concepts of marketing, marketing mix and communication mix. In the analytical part I convert theory to practice. Using SWOT analysis will evaluate the strengths and weaknesses of the company, its opportunities and threats. Result will be in a solution that does not financially impossible and will meet the owners, employees, and most important, our customers.
Marketing Strategy for Wellness Kuřim
Kopřiva, Vojtěch ; Sojka, Jan (referee) ; Koleňák, Jiří (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Wellness Kuřim. The theoretical part contains an explanation of basic concepts of marketing and marketing strategy. The practical part is concerned with analysis of the current situation of the company which serves as a basis for suggesting marketing strategies. The result is a summary of measures and proposals, including their benefits for the company.
Evaluation of the Financial Situation of the Company and Proposals for its Improvement
Riznerová, Anna ; Vykoukal, Marek (referee) ; Žižlavský, Ondřej (advisor)
The bachelor’s thesis deals with evaluation of the financial situation of selected company CERGOMONT s. r. o. in the monitored period 2014 to 2019. This thesis is divided into three parts. The first part focuses on the theoretical basis, the second part is analytical and in the third part contains suggestions for improving the financial situation of the company.
Product Marketing Strategy
Horňáková, Martina ; Kučerovský, Radek (referee) ; Schüller, David (advisor)
This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.
The Economic Analysis of the Sports Complex Pod Palackého vrchem in Brno
Šatníková, Zuzana ; Zouharová, Jitka (referee) ; Lepková, Hana (advisor)
This bachelor's thesis focuses on the overall analysis of multi-sports complex Pod Palackeho Vrchem that belongs to Brno University of Technology. Using analyzes of selected internal and external environment is considered the proper functioning of the complex. Another part of the thesis deals with this sports hall PPV and optimalize price lists of services. At the end recommendations are developed and also proposals for change.
Information System Assessment and Proposal for ICT Modification
Čička, Dominik ; Novák, Jíři (referee) ; Klusák, Aleš (advisor)
This bachelors thesis deal with analysis of environment of company NDŽ s.r.o. It is discussing about review of information system and suggestion of solutions. First part contains theoretical basis of this thesis and analyzes, which I realized in company. In pursuance of analyzes this thesis contains own suggestions of solution for increase effectiveness of information system and overall summary.
Design of Marketing Strategy for Salon D.B.Art - Dagmar Bencová
Morávková, Jana ; Škerlová, Dagmar (referee) ; Šimberová, Iveta (advisor)
This thesis focuses on a marketing strategy proposal of a cosmetic salon D. B. Art – Dagmar Bencova. There is an external and internal enviroment analysis included. Data of this analysis was used for a design of a marketing strategy. This strategy includes a recommendations, which mainly lead to the increase of a market share.
The Proposal of the Business Plan - Delivering Services
Merta, Michal ; Ondroušková, Renata (referee) ; Martinovičová, Dana (advisor)
This bachelor's thesis deals with a proposal of a business plan for setting up a company Merta, Inc., which be engaged in a salt cave. The first part is focused on a theory and structure of a business plan, the second part is focused on an analysis of a current situation. As an output of these parts is proposal of a business plan.

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