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Cause Related Marketing in relationship to the public sector
Jurásková, Radka ; Háva, Petr (advisor) ; Mašková, Pavla (referee)
Diploma thesis "Cause Related Marketing in relationship to the public sector" deals with new phenomenon in area of marketing of companies, which is based on connection of business and public welfare activity. This type of marketing teaches big companies how to be responsible to social issues in certain country and society, how not to be indolent to minorities, interest groups, diseases and to other aspects of social need. Cause Related Marketing asserts on the base of connection of private and non-state non-profit sector by profiting on both of them. Company can on its base differ from competition and enhance the sale of their goods and services. For non-profit organizations it can be the contributions seen from new financial sources and in promoting their cause, which they are trying to solve. Otherwise, Cause Related Marketing is connected with concrete risks and the intervention of private sector into the public sector that can bring problems with definition of public interest. Then in consequence problems with selection of actual public and social issues to solve. Thanks to Cause Related Marketing grows the influence of corporations on the national state policies, what brings higher pressure on political decision-making sphere as a result of expectation of companies that this sphere will decide...
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Tool for Project Stakeholder Management Support
Hypský, Roman ; Bartík, Vladimír (referee) ; Kreslíková, Jitka (advisor)
This master's thesis describes a tool supporting management stakeholders. Opening chapters of the thesis describe the theoretical background of the work. There are explained knowledge-based areas of the stakeholder management, human resource management and communications management. Following chapters of the work are devoted to the proposed system. At first there are specified the system requirements generally and then also from the perspective of several major users. Subsequently, the system is designed. The system consists of three main blocks - the identification of stakeholders, the stakeholder analysis using the questionnaire surveys and the setting of the communication strategy. The implementation environment (Java EE) is chosen and the system is implemented in it. Then its functionality is checked up on the pattern of data. In conclusion, the results achieved are evaluated and the outputs of processes in the field of management stakeholders are also discussed. At the end the future development of this master´s thesis is delineated.
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Teachers as actors of education policy: A conceptualization of actors in public policy and an application of selected approaches on the example of teachers
Mouralová, Magdalena ; Veselý, Arnošt (advisor) ; Malíková, Ludmila (referee) ; Winkler, Jiří (referee)
The doctoral thesis has primarily a theoretical character and outcomes. The focus of interest is formed by a detailed investigation of the actor concept in key theoretical approaches to contemporary public policy; the results are subsequently applied on the example of education policy, particularly on teachers as a specific actor category. The goals of this thesis are: 1) to describe how the words "actor", "agent" and "stakeholder" (which all translate as "aktér" in the Czech language) are used in public policy articles; 2) to introduce and compare selected public policy approaches working with actors; 3) to model how these approaches are used in the case of teachers (as actors) and the policy of tracking; 4) to create a comprehensive conceptual framework for the public policy research on actors. The analytical part of the doctoral thesis is based on a summative content analysis of public policy texts published in four extensive handbooks of public policy.
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National awards for corporate social responsibility.
Zich, Jan ; Plášková, Alena (advisor) ; Dlouhý, Marek (referee)
Topic of this bachelor´s thesis is the award for corporate social responsibility. In the theoretical part, I will focus on defining corporate social responsibility, organizations supporting this concept and national awards given under this concept. First chapter of the theoretical section focuses on the development, definition and benefits for all stakeholders. Second chapter summarizes the most important organizations, that are involved not only in developing this concept, but also in announcing some of the awards. Third chapter briefly describes selected prizes for social responsibility, including National CSR Prize of the Czech republic. The subject of the practical part is a detailed analysis of the evaluation of the National CSR Prize and its subsequent comparison with selected foreign awards in this area. After the comparison of individual awards, the practical part also includes proposals and recomendations for the future of National award for CSR and SD in the Czech Republic.
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Changes of Corporate Social Responsibility
Knížová, Kristýna ; Kabele, Jiří (advisor) ; Kuchař, Pavel (referee)
In 1953, Howard R. Bowen gave rise to the debate on social responsibility, and since then it has become very widespread. The concept of Corporate Social Responsibility gained a lot of forms during the second half of the twentieth century and from the university campuses got into practice and also into the Czech Republic. On the background of changing theoretical approaches toward CSR we can see changes of business environment - especially in the change of the conceptualization of the enterprise - from shareholder perspective to stakeholder perspective. Stakeholder theory extensively influenced the approach to CSR. Based on the thematic analysis and interviews with the actors, I identified two main practiced approaches towards CSR. Some actors understand the corporate social responsibility on the background of moral values, on the contrary, other understand this concept on the background of economic interests of the company. Firms can be responsible from both reasons on the basis of external pressures. But, some companies "play a game on social responsibility" and society does not perceive it positively. This negative experience can be transferred to other companies with "CSR label". However, many researches have repeatedly shown that citizens expect from the companies involvement in social issues...
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The Influence of the Economic Crisis on Corporate Social Responsibility Activities
Potůčková, Petra ; Rynda, Ivan (advisor) ; Novák, Josef (referee)
The aim of this thesis is to introduce the concept of Corporate Social Responsibility (CSR) and describe the relevance of corporate social responsibility activities. Due to the fact that, one of the basic characteristics of Corporate Social Responsibility, is long-term in character, which requires a dedication to CSR activities, even in times of financial difficulties when company does not have the optimal results, this thesis shows how selected companies fulfill the concept of CSR. The theoretical part is divided into two parts - the first is the concept of Corporate Social Responsibility, which focuses on the development, pillars, benefits and concepts associated with this concept. I deal with crisis and describe financial crisis, economic crisis, its development, causes and consequences in the next part. The empirical part of this thesis is based on the methodological triangulation - expert interviews, documented examination and comparison. This thesis sampled five selected companies and shows how these companies perceive CSR, what activities they have implemented, how to cope with the crisis that affected them and how it affected the implementation of CSR activities. Another benefit of this thesis is to expand knowledge about values of companies around the city of Kolín. The results of this...
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Entrance examination procedures for Bachelor studies at Charles University faculties with social science orientation
Beranová, Barbora ; Kohoutek, Jan (advisor) ; Tumová, Anna (referee)
The main aim of the thesis is to explore a current status of entrance examination procedures, which are applied for bachelor studies at faculties of Charles University with social science orientation (i.e. the Faculty of Social Sciences, the Faculty of Humanities, the Faculty of Arts). In first part, utilizing an analysis of relevant secondary data, the thesis deals with the description of current forms of entrance examination procedures. Besides description of current practice, the thesis further contains an analysis of stakeholders and qualitative research which is based on an analysis of interviews with representatives of faculty decision-makers, representatives of students from the faculty academic senates and students of the three analyzed faculties. The inteviews were transcribed and open-coded, which led to the sorting information into categories by theme. As a method of stakeholder analysis a "quick" analysis of stakeholders was used in order to identify the main stakeholders of the issues under investigation. Overall, the analysis of interviews shows that each faculty has different strategies and preferences for selecting students during the entrance procedure. Hence, possible consensus of entrance examination procedures in similar fields across the three faculties is not entirely likely,...
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Does ISS FSV UK prepare the Students for Actual Needs at the Labor Market?
Blahovec, Václav ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
The rigorous work "Does ISS educate their students in accordance with the needs of the labor market?" deals with the relationship between tertiary education of graduates and their labor market outcomes. In the theoretical part the thesis deals with the importance of education in relation to the employability of graduates. The methodological part approaches this relationship on a case study of the Institute of Sociological Studies, Faculty of Social Sciences, Charles University. Evaluation as s research method is chosen to solve the diploma thesis. The analytical part gradually reveals the conceptual model of the evaluated program, stakeholders and their interests. The aim of the analytical part is to answer the evaluation questions about the level of work performance of graduate employability skills. Powered by TCPDF (www.tcpdf.org)
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Strategic Corporate Social Responsibility
Urbanová, Kristýna ; Pavičová, Petra (advisor) ; Deverová, Lenka (referee)
This master thesis is dedicated to strategic corporate social responsibility (CSR) and to the concept of creating shared value (CSV). It analyses the difference between CSV and common business philanthropy which is based on allocation of some part of their profit. It shows the connection between business and civic society. Currently the companies realise that their success is related to the well-being of the society in which they work. Therefore - when adopting the concept of CSV companies focus on the field in which they are active in their core business. The thesis concentrates on partnering business companies with civic society organisations. This is based on the belief that social and economic aims coincide. This partnership is a challenge to find a solution to common social issues. It should gain profit to both sides. The theory of this thesis is complemented by a research and analysis of interviews with respondents from both business and civic companies.
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