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Foreign policy statements of American presidential candidates
Malická, Kateřina ; Dvořáková, Vladimíra (advisor) ; Eichler, Jan (referee)
The objective of this thesis is to analyze the extent in which candidates discussed foreign policy during the presidential campaign in 2016 and their positions to certain foreign policy issues. The primary research questions are: In what extent did the candidates discuss foreign policy issues on their official websites? On which foreign policy issues did the candidates agree and disagree on? What was the consistency of their opinions throughout the campaign? The content of this thesis is created mostly by using a content analysis and the method used in the last chapter is a comparison of different objects under the same conditions. The thesis is divided into four chapters. The first chapter presents the traditions and basic features of American foreign policy and explains the role of its main actors. The second chapter explains specific features of the American election system and describes the election process and the results and analyzes the time devoted to foreign policy during presidential debates. The third part examines the space that the candidates devoted to foreign policy issues on their official websites. The last part analyzes and compares particular stances of the candidates on selected foreign policy issues.
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Analysis of the Czech and American News Coverage of the 2008 Presidential Elections in the U.S. and American President
Novotná, Petra ; Nečas, Vlastimil (advisor) ; Zezulková, Markéta (referee)
The diploma thesis "Analysis of the Czech and American News Coverage of the 2008 Presidential Elections in the U.S. and American President" examined if American press, represented by The New Your Times, is influencing the coverage of presidential candidates in Czech press, which is represented by Mladá fronta DNES and Hospodářské noviny. The examination is based on the example of presidential race in 2008 in USA. The aim of the research is if there are signs of international two-step flow in Czech press. The second part of the research is focused on so called honeymoon effect in Czech press on the example of news Coverage of President Barack Obama in his first term in office. The quantitative content analysis showed that there are similar features in the coverage of presidential race in Czech and American press. The investigation also showed that Czech press is more positive in the coverage of Barrack Obama at the beginning of his first term in office and this positivity declined in the second year.
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Media literacy as a mean of development of high school student's critical evaluation of political advertisment
Pokorná, Gabriela ; Dvořáková, Michaela (advisor) ; Stracený, Josef (referee)
This thesis is focused on the impact of media literacy in terms of the ability of high school students to interpret political advertisement. In the part of this thesis the reader will be introduced into the concepts of modern democracy and mass media as its important part especially, within the context of politics, in the pre-election period. The reader will be provided an insight into the issue of the influence of mass media on citizens who are exposed to the products of political marketing. Due to the focus on high school students, this thesis mentions research domestic one as well as international that puts together terms as politics- media-teenagers. The second part of this thesis is designed as a research aimed at the impact of media literacy on the students' skills to analyze a political advertisement as well as their civic attitudes. The research is conducted as a qualitative comparison of statements of the analytical abilities of students who took part in media literacy course with those who did not. Key terms: democracy, elections, political campaign, political marketing, political advertisement, media, mass media, media literacy, high school education
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The role of the immigration issue in the presidential campaigns of Nicolas Sarkozy in 2007 and 2012
Poláková, Terezie ; Emler, David (advisor) ; Perottino, Michel (referee)
The purpose of my thesis is to analyse the role of the immigration issue in the presidential campaigns of Nicolas Sarkozy in 2007 and 2012. The thesis is divided into two parts. The first part illustrates the subject of this thesis in theory. It describes the development of the immigration question in France after the Second World War, and then addresses the rhetorical style of Sarkozy called "sarkozysme". The second part treats the outcomes of a Computer- assisted Text Analysis, a method described by sociologist Martin Hájek. The result of this process is a schema presenting the co-occurrence of the most frequent words in a text. In the second part, the schemas of the campaign of 2007 and 2012 are examined separately with regards to the role of the word "immigration". In the last chapter, the context and importance of "immigration" is compared. The aim of the thesis is to prove my initial hypothesis that the immigration issue had a negative connotation in the context of Sarkozy's speeches in 2007 and 2012, and that its importance had a growing tendency. The first claim was only partly proven as the immigration issue in 2007 had unexpectedly positive connotations whereas negative ones in 2012. The growth of its importance was proven and demonstrated. Keywords Sarkozy, immigration, presidential...
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Election strategy of candidates in Czech presidential campaign 2012/2013 - comparison of party and non-party candidates
Douděrová, Lucie ; Váňa, Tomáš (advisor) ; Just, Petr (referee)
The bachelor thesis Election strategy of candidates in Czech presidential campaign 2012/2013 - comparison of party and non-party candidates assesses the election campaign before the first direct vote presidential elections in the Czech Republic in 2013 with regards to the party classification of the candidates. The thesis consists of descriptive analysis of each campaign according to Dariusz Skrzypiński's criteria and a comparison of those criteria (communication strategy, financial strategy and strategy of relations between candidates) within the party and the non-party candidate campaigns. The assumptions verified in this thesis focus on both party and non-party candidates, advantages and disadvantages of their strategies and their comparison.
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Communication of the TOP 09 Party for the Parliamentary Elections into the Chamber of Deputies of the CR in 2010
Frost, Iveta ; Dolanský, Pavel (advisor) ; Hejlová, Denisa (referee)
Bachelor Thesis "Communication of the TOP 09 Party for the Parliamentary Elections into the Chamber of Deputies of the Czech Republic in 2010" deals with the election campaign of the newly established non-parliamentary political party TOP 09 for the elections into Chamber of Deputies. The elections took place in the regular term of 28th and 29th May 2010 after the premature terms of autumn 2009 were twice cancelled. For a complex description of the topic this thesis describes the political matters that happened in the Czech Republic before the parliamentary elections of 2010. These matters influenced the establishment of the TOP 09 party and to a great extent also the potential of its later election success. The thesis also deals with the profile of political party TOP 09, analysis of its election programmes, positioning of TOP 09 in the parliamentary election market and results of election preferences of the party in surveys by research agencies. After that follows the analysis of the election campaign itself. The analysis of the election campaign deals with the general strategy of the TOP 09 campaign - its aim, target groups, tone, topics, timing, levels (national/regional) and budget, as well as with the colour symbology of the campaign, its main faces, media mix and the phenomenon of negative...
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Electoral campaign of Green party before election in Chamber of Deputies in 2010
Ághová, Karolína ; Dolanský, Pavel (advisor) ; Shavit, Anna (referee)
The thesis Electoral Campaign of the Green Party to the Chamber of Deputies in 2010 deals with the analysis of the electoral campaign of the GP which was taking place from autumn 2009 till May 2010. It describes the historical evolution of the GP and mainly the instruments used and the overall strategy of the electoral campaign. Regarding the political situation and cancelled elections from the autumn 2009, the thesis deals with the whole campaign with its two peaks in October 2009 and May 2010.
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Campaign Finance in the U.S. : McCain-Feingold Reform
Vydra, Pavel ; Sehnálková, Jana (advisor) ; Calda, Miloš (referee)
The United States has a long history of political campaigns. The Bipartizan Campaign Reform Act of 2002, also known as McCain-Feingold, was the last attempt to regulate the campaign finance. Being enacted in order to cover the loopholes that occurred in the Federal Election Campaign Act, this act banned the "soft money", it modified the rules for the pre- electional broadcasting, and it brought special restrictions for self-financing candidates. These changes succeeded to be enacted by both chambers of Congress, were signed by the President and upheld by the Supreme Court in the McConnell v. FEC landmark decision. However, the impact of the reform didn't quite meet the expectations of its supporters.
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