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New Media and Sport: Repeated Confrontation with Failure on the Example of Ice Hockey Coach Josef Jandac
Matějka, Filip ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
This thesis deals with the relationship between new media and sport. The main research problem is the repeated confrontation with failure on the example of professional ice hockey coach Josef Jandac. The aim of the presented thesis is to examine how Jandac's media image evolved on selected new media platforms (news websites and social networks). We also want to explore to what extent the content presented by each new media differed and whether confrontation with failure prevailed at certain times. Qualitative content analysis constitutes a means to achieve set goal. Based on the mentioned research method, articles from sport websites and posts from social networks were analyzed. The first group of sources includes the internet portals iSport.cz, Sport.cz and iDNES.cz/Sport. The second group of sources consists of comments by users on the official Facebook page of HC Sparta Prague and posts by Spartan supporters from the SHS fan club discussion forum. The research file contains a total of 132 texts (68 articles and 64 posts). The thesis is organized into theoretical, contextual and analytical section. The theoretical part provides relevant theoretical background on the relationship between new media and sport, sport content, social media, attributes of online fan audiences and sport journalism in...
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The American Media System and Political Parallelism: From Internal to External Pluralism
Charvát, Šimon ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This bachelor's thesis examines the changing media system in the United States. Previously, the U.S. media system was seen as having the highest quality of journalism and its journalists as the greatest professionals. Due to the innovation of technology and increasing commercialization, the American media system is undergoing a major transformation. Part of this transformation is the transition from a media model of internal pluralism to one of external pluralism. In recent decades, the private American media, which were characterised by their impartiality and political balance, have begun to take committed positions and to side with political affiliations. Through a research of media science and political communication theories, followed by a structured synthesis, this paper aims to answer the question of why, when, and for what partial reasons this transformation occurred. This thesis will first describe the systems understanding of democracy and the integral role of the media system within it, place the American media system in historical context, and introduce the reader to theoretical models of media systems. It will describe aspects of the media system such as political parallelism and commercialization and then offer possible reasons behind this transformation. This work can serve as a...
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Diaspora and Media: Pakistani Shia Muslims in Norway
Hashir, Angelina Duaa ; Miessler, Jan (advisor) ; Numerato, Dino (referee)
The study focuses on the Pakistani Shia Muslim diaspora residing in Oslo. The study will explore how living in a technologically advanced era of the internet, along with having a diaspora identity, influences the cultural and religious practices of the post-migration generation. Furthermore, it will explore how it impacts their association and perception towards their homeland and religion and provides them with a sense of belonging living in a multicultural society. The study employs a qualitative approach, conducted through semi-structured interviews with seven members, four from the post-migration generation and three from the migration generation. Thematic analysis reveals how the internet connected the diaspora community to their religious and cultural roots, i.e., Pakistan. It showcased how their perception of culture and religion has evolved and changed due to exposure to the internet, which has helped them learn more about their culture and religion and made them more culturally aware. The findings highlight the complex interplay between media, religious identity, cultural identity formation, and diaspora experiences among the Pakistani Shia Muslims in Oslo. Furthermore, it explores the variation in religious and cultural identity between the two generations and how technology may play a...
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Youtube as a space for modern English language learning
Gregor, Rudolf ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The bachelor thesis entitled "YouTube as a space for modern English language learning" deals with the characteristics of a successful YouTube channel dedicated to English language learning. The goal of the thesis is to identify specific elements that are typical for a successful video of a given focus using the method of quantitative content analysis of a selected sample of reactions of users of a given media message in the form of comments under the most watched video. Prior to the actual research part of the thesis, it offers a reflection on the origins of communication and its development through media to mass media and new media, it also discusses the use of media and new media in education through a mixed perspective of media studies and pedagogy, and highlights several disciplinary and interdisciplinary scholarly works exploring the issue in the context of the use of different types of new media in education. The chapter on the origins of the social network YouTube, in the language of numbers and statistics, also mentions the current enormous reach of this media space and precedes the research section, in which the thesis already describes the most watched video for three popular YouTube channels dedicated to English language learning, the channels under study in general and, in particular,...
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The use of social media as new information platforms during the war in Ukraine
Smržová, Aneta ; Jirků, Jan (advisor) ; Charvát, Jakub (referee)
The Diploma thesis titled "The use of social media as new information platforms during the war in Ukraine" is primarily devoted to the Twitter social network and its content. In the diploma work is defines not only a journalist, but also an ordinary user and influencer. The author also focuses on new journalistic sources, the deprofessionalization of journalism and the issue of social media. The thesis aims to analyze the behavior and reasons for reporting on the war in Ukraine by both sides - journalists and ordinary users who do not make a living from journalism. The content of the work is also dedicated to an analysis of the Twitter posts of all ten respondents from the first two weeks of the war. The conclusion summarizes the most important findings.
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Media habits of kids in age of 5-6 years
Knejflová, Vendula ; Wolák, Radim (advisor) ; Supa, Markéta (referee)
The thesis Media habits of children aged 5-6 examines the media awareness of 5 and 6 years old children, their media habits and preferences. It deals with the attitudes of parents and educators towards the media and their role in education, and seeks an answer the question of whether the popularity and use of electronic visual media (television, computer, mobile/tablet) has an impact on some areas of a child's psychomotor development. The work is inspired by a similar research conducted in 2010 by Ondřej Luštinec. The aim is to answer what is the media awareness of children, what are their media preferences and what attitudes are taken by parents and pedagogical staff towards the media in education. Several hypotheses were established, e.g. that children with worse results in the monitored areas will more often choose visual electronic media as their favorite and printed media with radio as unpopular, that children with worse results will spend more time with visual electronic media and that children will spend more time with them than in 2010. The current research was carried out in June 2022 and in January 2023 in kindergartens in Kyselka, Velvary, Čakovice and in Prague - Opletalova street. Qualitative methods (interviews and experiments with children) and quantitative methods (questionnaires...
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Female candidates: analysis of the media representation of "femininity" in the Czech presidential elections of 2023
Michvoková, Marie ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of this thesis is to form an idea of the ways in which "feminine" is portrayed in the media in the Czech presidential elections in 2023. The representation of women in top Czech politics is still a minority and no woman has yet become president or prime minister. This fact does not mean that women are not as suitable for these positions as men. It means that they do not have equal opportunities in the public sphere, or rather they do not even dare to enter it. This stems from a patriarchal social order in which public sphere is adapted mainly to men. In the theoretical part of the work, I will therefore focus on the history of feminist movements and the present of feminist theories in the field of politics, the issue of women in top politics and the conceptualization of new media and their relationship with political communication. The methodological and analytical part will deal with the research of media representations. In 2023, only one woman ran in the presidential election - Danuše Nerudová. Based on an analysis of her official social media campaign, I will assess how she worked with the fact that she is a woman. The second part of the analysis will tell something about how this fact is portrayed by one serious and one tabloid media and whether it is somehow important to them. The...
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New media as a means of obtaining information among secondary school students
Janovská, Markéta ; Jirků, Jan (advisor) ; Šimková, Karolína (referee)
This diploma thesis entitled New media as a means of obtaining information among secondary school students deals with the role of new media in obtaining information among students of the second year of grammar schools and non-grammar school types of secondary schools. The aim of the thesis is to find out what news consumption looks like among secondary school students, whether they get information only through new media, or if some of them turn to traditional media as well. The theoretical part of the thesis describes what new media look like today, or whether they can be an easier means of spreading disinformation. Part of the work is devoted to how different authors view media literacy. The topic of the theoretical part is also the news consumption of young people - what means media literacy, whether young people are able to distinguish between information and disinformation, and that problematic media use can, in the worst case, end up in cyberbullying. The analytical section is devoted to a questionnaire survey, which was carried out among students of the second year of secondary schools in seven regions. 314 students in the respective regional towns participated in the research. The graphically processed results are verbally described and explained in the thesis. In the annex of the diploma...
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The Use of Multimedia Applications for the Development of Language Training Linguistic Devices in the Teaching of German as a Foreing Language
Borková, Tereza ; Nečasová, Pavla (advisor) ; Botlík Nuc, Tomáš (referee)
The thesis deals with the implementation of modern technologies and multimedia applications in the teaching of German as a foreign language. The first part of the thesis focuses on defining the theoretical background. Important concepts are introduced to better orientation in the problems of the thesis. Furthermore, the role of technology in society and also in teaching is described. At the same time, this section presents the theoretical findings on the use of modern technologies during the Covid-19 pandemic and a comparison of the frequency of their use before and after the pandemic, that is, at the present time. Finally, the advantages and pitfalls of using modern technologies in teaching are described. A list of multimedia applications that can be used in the teaching of German is also provided. In the next part of the thesis, which is based on quantitative research, we analyse the results of a questionnaire survey conducted with pupils and teachers of upper primary and lower secondary schools. The results show that pupils and teachers are generally positive about the use of modern technologies in teaching. Some teachers use technology less because they believe that students are distracted and unfocused. Conversely, pupils see modern technology as a means of motivating them to perform better...
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I Am The One Who's Gonna Steal Your Job
Ilič, Risto ; Houser, Milan (referee) ; Mazanec, Martin (advisor)
The diploma thesis I Am The One Who's Gonna Steal Your Job deals with the transitional period in the life of a young artist who dreams of career realization in his field. He thinks about how to achieve this when he realizes that even a less established painters can often sell their paintings for thousands of czech crowns, because paintings can be easily commodified and, as a result, placed in the interior. He thus decides to leave his area of practice and tries to get into the market with traditional artistic media with the help of artificial intelligence and marketing. He doesn't go far for visual inspiration, as he tries to recycle and distort photos (so-called visual smog) of a corner store on the other side of the street. The thesis deals with the issue of the emergence of artificial intelligence in the field of visual arts and with the eternal question of the ethics of the authorship of a work of art and its authenticity. It also deals with the question of the employment of art school graduates. Therefore, the work does not only provide a subversive analysis of the art market but also a reflection of the position of the artist participating in this market.
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