|
|
The period of the Third Czechoslovak Republic in the context of international agreements and international politics
Czapek, Alexandr ; Kuklík, Jan (advisor) ; Blažek, Lukáš (referee)
The Third Czechoslovak Republic Period in the Context of International Contracts and International Politics This thesis titled "The Third Czechoslovak Republic Period in the Context of International Contracts and International Politics" is divided into a total of five chapters. In the first chapter, or rather in its theoretical part, the author first defines the observed period of 1938-1948 and then defines the legal institutes with which he works in the thesis. In the second chapter of the thesis, the author describes the period of the so-called Second Republic and its political development. In the third chapter of the diploma thesis, the author describes the activities of the Czechoslovak authorities in foreign exile. In this chapter, he discusses the steps of the foreign resistance directing the Czechoslovak government in exile and the process leading to the denunciation of the Munich Agreement. In the last part of this chapter, the author discusses the influence of communist members of parliament on foreign resistance, the improvement of relations with the Soviet Union, President Beneš's visit in Moscow and the negotiation of an alliance agreement between Czechoslovakia and the USSR. In the fourth chapter of the diploma thesis, the author deals in detail with the so-called Potsdam Conference....
|
|
|
Sales promotion and advertising of the company
Haraštová, Tereza ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
The bachelor's thesis focuses on the evaluation of Flipky's sales promotion and advertising strategies. The work is divided into 3 parts, theoretical, analytical and recommendations. The first part of the thesis deals with the theoretical basis of marketing communication, sales promotion and advertising. The second part of the thesis introduces the specific company on which the thesis is focused, analyses the marketing strategies of the company and analyzes the selected market. As a result of the thesis, a comprehensive evaluation and recommendations are made to achieve the goal for the specific company, which will lead to expansion in the selected market and improvement of marketing strategies.
|
|
|
Expansion of Czech Online Store with Professional and Garden Tools into the German e-commerce Market
Hlavenková, Andrea ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
Cílem této diplomové práce je zjistit, zda je německý trh vhodnou volbou pro expanzi českého internetového obchodu, který prodává profesionální, hobby, zahradní nářadí a související produkty. V této práci budou blíže zkoumána specifika německého trhu, stav elektronického obchodování a zda je společnost finančně a provozně připravena na tak složitý proces. Po zodpovězení výzkumné otázky bude vypracován příslušný návrh v podobě plánu expanze, který bude zahrnovat všechny nezbytné aspekty včetně vstupu na trh, právních aspektů, marketingu, odhadu nákladů a časového harmonogramu realizace.
|
|
| |
|
| |
|
|
Comparasing of Disability Pension in the Czech Republic and Germany
KUŽELOVÁ, Markéta
The bachelor thesis focuses on the comparison of disability pensions in the Czech Republic and Germany. The aim of the bachelor thesis is to comprehensively describe the details and differences between the disability pension systems in these countries. It is a theoretical work. Data concerning a specific social benefit, namely the disability pension, are summarized and analyzed. Disability is defined as the limitation or loss of the ability to work due to a long-term adverse health condition. The chapters in this thesis focus on topics related to disability. Disability is a part of human life; one never knows when he or she will be in a situation where he or she will need help, not only from family but also from the government. Support in the event of long-term ill health is one of the tasks of both pension systems, both in the Czech Republic and in Germany. The main part of the bachelor thesis is focused on the comparison of disability pensions. The comparison of invalidity pensions consists in comparing the conditions of entitlement to invalidity pensions, the amount of invalidity pensions, the assessment of invalidity pensions, and the application for invalidity pensions. As an additional comparative element, the paper presents the total number of pensions paid in the Czech Republic and Germany, the average age of disability pensions in selected years and the number of newly granted disability pensions. The last statistic on disability pensions compares some disability pensions in the Czech Republic and Germany. The bachelor thesis can be used as an informative material and to better orient the systems in these countries.
|
|
| |
|
|
Marketing Mix of a Selected Publisher on the German Market
Čičatková, Denisa ; Růžička, Oldřich (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of the international marketing mix of a selected publishing house from the Czech Republic entering the German market. The thesis is divided into three main parts. The theoretical part characterizes the concepts related to the issues of the thesis. The analytical part of the thesis contains an analysis of the current situation of the selected publishing house and the German market using several analyzes. The analytical part of the work is further extended by a quantitative survey of sales prices in the German online market and a questionnaire survey. The design part of the thesis deals with proposals and recommendations in the field of the entire marketing mix (4P), which the selected publisher will use to enter the German market.
|
|
|
Entry of the Nobilis Tilia Co., Ltd to the German Beauty Industry
Dudrová, Lenka ; Kovářová, Radana (referee) ; Zich, Robert (advisor)
Hlavnou témou mojej diplomovej práce je zhodnotenie, či má firma Nobilis Tilia, s.r.o. rozšíriť svoje podnikateľské aktivity na zahraničné trhy, konkrétne na nemecký trh s kozmetikou. Celá práca je postupne rozdelená do troch hlavných častí – na teoretickú, analytickú a návrhovú. V teoretickej časti sú zhodnotené poznatky získané z literárnych zdrojov zameraných na strategický management firiem. Analytická časť sa zaoberá firmou Nobilis Tilia, s.r.o., jej históriou a portfóliom produktov. Následne je spracovaná analýza vonkajšieho obecného prostredia, Porterova Analýza Piatich Síl, SWOT analýza nemeckého trhu s kozmetikou. Návrhová časť práce ponúka prehľad odporúčaní, založených na výsledkoch spomínaných analýz.
|
|
|
Reliability indices in conditions of different types of MV distribution networks
Adámek, Ondřej ; Skala, Petr (referee) ; Blažek, Vladimír (advisor)
The aim of my thesis was to clarify the basic concepts and calculations in the area of reliability of power distribution, as an important element for increase the quality of supplied electric power, this issue we examined in Chapter 3. In the previous chapter, we explained the fundamental solution of MV networks in the Czech Republic and Germany. In Chapter 4 we explained the difficulties in evaluating their values and comparisons between distributional companies, which follows that there should be a uniform procedure for the storage and collection of data for power outages. And the individual distribution companies should follow this standard.
|
guest ::
