Original title: Strategie vstupu Burda Auction, s.r.o. na trh Spolkové Republiky Německo
Translated title: Expansion Strategy of Burda Auction, s.r.o. into Germany
Authors: Sikora, Martin ; Komárek,, Jaroslav (referee) ; Škapa, Stanislav (advisor)
Document type: Master’s theses
Year: 2012
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]

Keywords: analýza konkurence; aukce; filatelie; marketingová strategie; Německo; Porterova analýza pěti sil; SLEPT analýza; strategie; strategie vstupu na trh; SWOT analýza; auction; competitors analysis; Germany; market entry strategy; marketing strategy; philately; Porter's five forces analysis; SLEPT analysis; strategy; SWOT analysis

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/11853

Permalink: http://www.nusl.cz/ntk/nusl-612310


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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