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Entry of the Nobilis Tilia Co., Ltd to the German Beauty Industry
Dudrová, Lenka ; Kovářová, Radana (oponent) ; Zich, Robert (vedoucí práce)
The main topic of my diploma thesis assignment is to evaluate whether the Nobilis Tilia Co., Ltd should extend its action of enterprise by expanding to another country, to be exact, to German beauty market. The whole work is subsequently divided into three essential parts – theoretical, analytical and project one. In the theoretical part literary sources focused on strategic enterprise management are evaluated. The analytical part of the thesis is bent on the Company Nobilis Tilia, Ltd, its history and range of products. In the next part the entrepreneurial environment analysis, Porter analysis and SWOT analysis of the German market will be mentioned. The project part will be concentrated at the recommendations given, based on the analysis results.
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Entry of the Nobilis Tilia Co., Ltd to the German Beauty Industry
Dudrová, Lenka ; Kovářová, Radana (oponent) ; Zich, Robert (vedoucí práce)
The main topic of my diploma thesis assignment is to evaluate whether the Nobilis Tilia Co., Ltd should extend its action of enterprise by expanding to another country, to be exact, to German beauty market. The whole work is subsequently divided into three essential parts – theoretical, analytical and project one. In the theoretical part literary sources focused on strategic enterprise management are evaluated. The analytical part of the thesis is bent on the Company Nobilis Tilia, Ltd, its history and range of products. In the next part the entrepreneurial environment analysis, Porter analysis and SWOT analysis of the German market will be mentioned. The project part will be concentrated at the recommendations given, based on the analysis results.
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