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Comparison of the hockey reporter's routine in the broadcasting of Czech professional hockey league in seasons 1993/94 and 2018/19
Holubová, Jitka ; Macková, Veronika (advisor) ; Chladová, Marta (referee)
This bachelor thesis will be analysing the routine of hockey sports reporters from Czech television (Česká televize) in the broadcasting of the Czech professional hockey league in seasons 1993/94 and 2018/19. The theoretical part focuses on the history of sports broadcasting and hockey broadcasting on Czechoslovak and Czech television screens. Additionally, another focus of the theoretical part is the work and practice of sports reporters. The practical part analyses three hockey games selected from different seasons of the Czech professional hockey league using semiotic analysis and in-depth semi-structured interviews. The work aims to capture the change in the practice of reporters at hockey games in the selected time period and recognize the change in the process of preparation for their work in the broadcasting of hockey games.
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Proposal of Communication Campaign for the Famous Czech Ice-hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This master thesis analyzes the sport marketing practices of a successful ice-hockey club in the Czech Republic. After the theoretical definition of the terms, the thesis discusses the surrounding environment of the selected club and evaluates existing marketing activities. That creates a foundation for the following in-person interviews with visitors of the selected match and mainly for a quantitative survey researching fans' opinions on the marketing communications of the club. The output of the thesis is a proposed club’s communication campaign for the upcoming season.
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Water park Brno
Krček, Jan ; Vostrejž, Dušan (referee) ; Odvárka, Antonín (advisor)
Diploma thesis Aquapark Brno is directly connected with the previous specialist course "Sports Center Za Lužánkami Brno". This project dealt was focused on overall concept, architectural and urban study of this area with an emphasis on sports, recreation and relaxation. There was created a zone of predominantly professional sport in the southern part of this area. There were built football and ice hockey stadiums on the newly created terrace/platform. These stadiums are located approximately in the same places as their current (football) or non-existent (hockey) predecessors. The terrace/platform (parking is located under the terrace) continues, and the newly expanded Boby Hotel follows the recreational sports zone with an Aquapark and outdoor sports grounds located behind the existing Tesco shopping centre. There is formed a new park in north of the sports grounds forming a recreational-relaxation zone on the territory of Planýrka. The existing building of a 50 meter swimming pool dominates the area of Aquapark. It was built in 1979 according to the project architect Otakar Oplatek. However this object no longer meets the requirements of today's visitors or athletes. The new building which includes a twenty-five meter tall swimming pool with a background is being added to the existing building. So there is a separable swimming area created here, which can serve both - swimmers and teenagers or professional athletes. There is a good possibility of racing as well. The new building connects eastward to the building of the roofed Aquapark partially hidden beneath the terraces and resting areas. These three through-flowing but mutually separable objects together with the platform define the area of the outdoor aquapark. He is also separate off from the noisy Sportovní street, but it has a sufficient supply of sunlight. In the place of the original children's pool and extension to the places of today's little park in front of the building there is space f
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Ice hockey in physics tuition
Adámek, Libor ; Drozd, Zdeněk (advisor) ; Kácovský, Petr (referee)
1 This thesis is connection between physics and well known sport, ice hockey. It also contains findings and examples, which can be used in physics teaching in primary and secondary schools. The thesis gathers several theories, that describe why is ice slippery on its surface and tries to point out and comment a long term misconception of pressure melting and gives arguments to disprove it aswell. Another part contains hockey game situations, serving as great practical examples of physics and aims to bring them to physics lessons, because of their attractiveness for sudents.
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Marketing strategy of the project Radegast Index
Loudová, Kristýna ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Name: Radegast Index Marketing Strategy Objectives: This diploma thesis deals with the research of the Radegast Index project, which is for the fifth- year official statistics of the highest Czech ice hockey competition. The work was complemented by expert studies on the subject. The task of the work was to find out the awareness of the Radegast Index project and its connection to hockey. Consequently, design a marketing strategy that resulted from the results of questionnaires, interviews and SWOT analysis. Methods: Research of the Radegast Index project was conducted through electronic questionnaire. Other research methods were a semi-structured interview with a Radegast brewery specialist and a SWOT analysis of the project. Results: The result of this diploma thesis is a proposal of a marketing strategy, which is designed to raise awareness of the connection of the brand Radegast with extraleague hockey and the Radegast Index project. This strategy, which contains two different financially demanding directions, is designed to match the results of marketing research. in which we have found a strong knowledge of the project among hockey fans, but outside of this community, project awareness is very low. Both draft strategies are therefore designed to address the target segment outside the ice...
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Manifestations and rate of patriotism and fanfare in daily newspapers on the example of the czech and the slovak national hockey team
Moravec, Vít ; Macková, Veronika (advisor) ; Trunečka, Ondřej (referee)
The thesis examines whether Czech and Slovak printed national daily newspapers reveal expressions of patriotism and fanfare in ice-hockey news reports. Sports matches between two nations, which once formed one state, have all the requisites for being more special and prestigious than regular matchups. For this reason, these two events have been selected as suitable for analysis: the final match in the 2000 World Championship between the Czech Republic and Slovakia (5:3) and the 2012 semifinal between the same opponents (1:3). The theoretical part introduces concepts of nation, nationalism, national identity, national symbols, myths, stereotypisation and fanfare. In the empirical part, a discourse analysis is performed for their examination and application on a research sample, which consists of texts from the time of the given matches between the Czech and Slovak national teams. As an assistant method, a quantitative content analysis has been chosen to provide answers to questions concerning the number and location of articles in each country's newspapers. The results of the analysis proved that Czech and Slovak printed daily newspapers frequently reveal expressions of patriotism and fanfare in the period under review, distinctively using the first person of the plural "we" or a tendency...
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Marketing strategy of the project Radegast Index
Loudová, Kristýna ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Name: Radegast Index Marketing Strategy Objectives: This diploma thesis deals with the research of the Radegast Index project, which is for the fifth year official statistics of the highest Czech ice hockey competition. The work was complemented by expert studies on the subject. The main task of the work was to find out the awareness of the Radegast Index project and the association of Radegast with hockey at all. Then design the strategic solutions resulting from the results of questionnaires, interviews and SWOT analysis and can serve to improve the project itself. Methods: The research of the Radegast Index project and the association of Radegast with hockey was conducted using a questionnaire. Another important part of the research was the interview with the Radegast brewery brand specialist and the SWOT analysis of the project. Results: As a result, I will propose Marketing Strategies that will raise awareness of the connection between Radegast and the ice hockes as well as the Radegast Index. Keywords: Hockey, Radegast, strategic solutions, SWOT analysis
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Violence in czech football and hockey stadiums
Sekan, Tomáš ; Pokorný, Ladislav (advisor) ; Dlouhý, Martin (referee)
TITTLE: Violence in Czech Football and Hockey Stadiums AUTHOR: Bc. Tomáš Sekan DEPARTMENT: Department of Physical Education SUPERVISOR: PaedDr. Ladislav Pokorný ABSTRACT: The thesis 'Violence in Czech Football and Hockey Stadiums' is focusing on the supporters' violent and agressive behavior during competitive games in the Czech Republic. This thesis is studying all parties involved (football hooligans, police officers, a psychologist) and concentrating on the public opinion on this specific subject and stadium visits themselves. Interviews, questionnaires, observation and content analysis were all used for the purposes of this thesis. Subsequently, the thesis is analyzing available resources to understand what actions are currently being taken by football and ice-hockey associations to fight the violence, and if these actions can be considered successful. KEYWORDS: Violence, football, hockey, stadium, crowds
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Comparison of effectiveness of advertising expenses during broadcasts of main hockey events
Kozlová, Natálie ; Šíma, Jan (advisor) ; Crossan, William Morea (referee)
Title: Comparison of effectiveness of advertising expenses during broadcasts of main hockey events Objectives: The main goal of this dissertation is to compare the amount of money invested into the commercial advertisement during sport broadcasts at the ČT sport channel with viewer ratings. The used metric is a coefficient computed as a ratio between the viewer rating of the particular broadcast and the corresponding advertisement cost, normalized using Cost per Thousand method. Another goal to find out how much TV viewers are able to associate a hockey event with the name of advertiser is by the questionnaire. The final goal is to evaluate the type of event which is the most convenient for the advertiser from the point of view of the advertising price, viewer ratings and memorizing the viewer. Methods: Analysis of the secondary data provided by Czech Television and internet portal Mediaguru. Emphasis on utilization of internal secondary data for the evaluation of the efficiency of advertising investments into the chosen hockey events. Four chosen hockey broadcasts are Winter Olympic Games 2014 in Soci 2014, World Championship 2015 in Czech republic, World Cup 2016 in Toronto and World Championship 2017 in Paris and Cologne. The effectiveness is evaluated by method Cost per Thousand which gives the...
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