Original title: Návrh komunikační kampaně pro slavný český hokejový klub
Translated title: Proposal of Communication Campaign for the Famous Czech Ice-hockey Club
Authors: Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
Document type: Master’s theses
Year: 2020
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication campaign; fans; HC Dukla Jihlava; hockey; ice-hockey club; marketing communication; sport marketing; fanoušci; HC Dukla Jihlava; hokej; hokejový klub; komunikační kampaň; marketingová komunikace; sportovní marketing

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/192127

Permalink: http://www.nusl.cz/ntk/nusl-416902


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2020-08-02, last modified 2022-09-04


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