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The frame analysis of the Greek financial crisis in the context of 2010 Czech Parliament election in Czech printed media
Tesař, Pavel ; Vochocová, Lenka (advisor) ; Trampota, Tomáš (referee)
The thesis examines media interpretation of the Greek financial crisis in selected Czech media. It analyzes framing of this issue in Czech daily newspapers MF DNES, Právo, Hospodářské noviny and Lidové noviny in period of the first five months of 2010 (1.1 - 28.5.2010). Theoretical part of this thesis is based on Robert Etman's concept of framing, which was defined in early 90's. The main research question is which aspects of the Greek financial crisis were selected, and/or emphasized by Czech media and what interpretations were created using these constructions. The analysis is focused on qualitative research of selected articles using method of grounded theory. With this method it comes to interpretation of the Greek financial crisis in Czech media, detailed understanding of analyzed texts and setting up basic means of framing that are used by journalists. Quantitative analysis is exploring selected population of articles in specific period of time and answering basic research questions (How was crisis framed? How daily newspapers interpretation varied? In which way was the crisis interpreted from the perspective of Czech political scene? How did framing changed in time?). Sub-hypotheses coming from qualitative analysis are then further tested. Keywords frame analysis, framing, qualitative...
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The picture of Brasil in czech press
Červenková, Kateřina ; Křeček, Jan (advisor) ; Cebe, Jan (referee)
The diploma thesis "The Picture of Brazil in Czech Media" focuses on finding out and defining of how the Czech media reprezented by four national dailies Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo inform about Brazil. The researched sample are texts about Brazil that the four dailies have published during the year 2011. All 1635 texts that were published in this year were subjected to content analysis. By using quantitative content analysis, this thesis identifies the frequency of the publishing of texts about Brazil, their topical focus, lenght or placement within the newspaper. Other researched phenomena are sources, division according to genre, news and commentary or hard news and soft news. The character and number of texts focusing on both countries testifies to the possible closeness of Brazil and the Czech Republic. The thesis places special focus on the evaluation of Brazil in individual texts. The qualitative analysis mainly researches the possible elements of stereotyping in the language of Czech media. The results of these analyses are ilustrated further by the results of a questionnaire research. Comparison of the answers of respondents in the questionnaire and the results of the analyses testifies to whether the way the public perceives Brazil is the same or...
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The media stereotyping of Czechs in the case of the National library
Kára, Jan ; Hronová, Tereza (advisor) ; Dvořák, Tomáš (referee)
My bachelor thesis "Media stereotyping of the Czechs in the case of the National Library" explores stereotypes of Czech national identity / Czechness in the contents of Czech printed media. The media chosen are the weekly magazines Respekt and Reflex . The examined period is from 2nd March 2007 to 2nd June 2007, which means three months after the announcement of the winner of international architectural competition for the new National Library building at Letna. Qualitative content analysis method is used to define stereotypes based on the material examined. It is conceived as an interpretation of a media text. The analysis studies and interprets references found to the Czechs / the nation /the society. It examines what identity and character the chosen titles assign to the Czech nation. After that, the thesis examines the similarities and differences between the two titles. The research part is preceded by a theoretical part and a methodological part. The theoretical part explains the concepts of national identity and national character and stereotyping and describes the affair of the National Library from the point of view describing the historical problems of its premises, the course of the architectural competition and the final form of the design by Jan Kaplický. The methodological part describes the...
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Representation of a healthy lifestyle and the ideal of beauty in the media: comparison of lifestyle magazines
Bubla, Jiří ; Jirák, Jan (advisor) ; Vochocová, Lenka (referee)
The thesis "Representation of a healthy lifestyle and the ideal of beauty in the media: comparison of lifestyle magazines" deals with the representation and media image of a healthy lifestyle and the ideal of beauty in four Czech printed lifestyle magazines Muscle & Fitness, Dieta, Blesk zdraví and Nová Regena in period from May to October 2013. This thesis aims to analyze presented titles and find out how these magazines represent individual and different way of healthy lifestyle and the ideal of beauty. Under this objective, the content of the thesis is divided into a theoretical part, Czech media system, methodology part and analytical - empirical part. The theoretical part discusses the social and media construction of reality as an anchor basis, follows the theory of media representation, its components narratives and seriality and the theory of stereotyping. It is also analyzed the theoretical framework of lifestyle and the phenomena of contemporary society. The representation of a healthy lifestyle and the ideal of beauty was in examined magazines analyzed by a combination of quantitative and qualitative methods of content analysis, whereby the emphasis was on linking theory and research. Quantitative analysis served as a supporting factor primarily for detecting the basic frequency of...
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Diskursive approach to natural science in czech media in 2013
Hrabánková, Markéta ; Hejlová, Denisa (advisor) ; Klimeš, David (referee)
Master thesis "Discursive approach to natural science in Czech media in 2013" is focused on natural science and its presentation in Czech media in 2013. Main objectives of this master thesis are an interpretation of media picture of natural science and presentation of current communication trends which are typical for this topic. Moreover the master thesis is written for purpose to interpret the main discourse of natural science, narrative frames and structures which are used by media. Another part of the study aims to determine an existence of metanarrative of natural science, the big story of natural science. The master thesis is based on complex approach to analyzed theme - natural science. For purpose to achieve the objectives this master thesis analyses natural science from perspective of quantitative and qualitative research. First of all is made a pilot study and second of all quantitative content analysis. The topic is analyzed from perspective of discourse analysis and narrative analysis in qualitative part. Finally, there are presented some recommendations, how to improve science communication. Recommendations are proposed on a base of research results. This master thesis provides a complex research study, which enables me to interpret a media picture of natural science in Czech Republic...
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Case of Anna Janatková's murder in czech media with the emphasis on its objectivity
Bednářová, Ivana ; Benda, Josef (advisor) ; Křeček, Jan (referee)
Thesis deals with media objectivity on the example of four Czech newspapers. Thesis in its theoretical part focuses on definition of media, journalist's role and their job which is influenced by many factors, socio-cultural context in which news production is implemented, outlines concept of media objectivity and describes media image of crime. Another part of thesis explains the terms concerning criminal procedure, qualifies rights and duties of criminal justice and a suspect person and finally concentrates on providing with information about offence by media and difficulties which can be appeared. Practical part of the thesis analyzes media objectivity through qualitative analysis of articles. Articles were chosen from four Czech newspapers (Aha!, Blesk, Mladá fronta Dnes, Právo) and two time periods: October-November 2010 and March-April 2011. Research question asks: Did chosen newspapers inform about a murder of Anna Janatková in an objective way? Objective way of informing is examined in relation to rights and duties of suspect and to protection of victims.
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Trend of zombification in contemporarymovie and serial production - audience analysis
Malinová, Lenka ; Baslarová, Iva (advisor) ; Reifová, Irena (referee)
The dissertation is titled "The trend of zombification in a current film and series production - audience-based research" and is aimed at explaining why people seek zombie themed series and movies. In the theoretical part, the author introduces the concept of a zombie in terms of its dominant position within the popular culture. With the historical background and the theoretical frame of the topic, the results of the audience research, that was focused mainly on the fans of a zombie genre, will be presented. By comparison of the media product discourse and the public discourse, the analysis reve als the hypothesis describing the relationship between the audience and the media content with a zombie theme. The research is based on a qualitative method of grounded theory. The methods of semi-structured interview and participant observation were used to collect the data.
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Christian media in the dialogue with atheism-Catholic weekly in 2013
Pavelcová, Tereza ; Čeňková, Jana (advisor) ; Novotný, David Jan (referee)
The aim of this bachelor thesis is to research the main features of the dialogue between Christianity and atheism in the Catholic Weekly during chosen year. The method of this thesis is a combination of quantitative and qualitative analysis of media contents. Against background of the contemporary Christian literature, general considerations of the faith and challenges of the church in today's world is apparent that the theme is very popular in Catholic Weekly. Dialogue with atheism is mentioned in many journalistic genres - interviews, essays, comments and reviews and there are also separate rubrics about it. Quantitative analysis is in the first part of the thesis covering the frequency, extension and shapes of the texts in the Catholic Weekly during year 2013. The second part is devoted to the qualitative analysis and to the interpretation of certain texts, their stylistics and the accessibility to new readership as well as the appeal to Christians themselves. The last part is dedicated to a short presentation of the topic in the daily Lidové noviny in 2014.
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Sustainability as a new way of media presentation of multinational companies in the Czech republic
Krajčík, Pavel ; Dolanský, Pavel (advisor) ; Klimeš, David (referee)
The thesis examines the topic of sustainable development and its media interpretation when talking about privately owned companies, especially multinationals. The theoretical part creates a framework to understand the topic of sustainability and its development related to companies and it aims to uncover the reasons why the companies incorporate sustainability into their strategies. At the same time, up to date media research in the field of sustainable development, theory of agenda setting, company marketing and a relationship of PR workers with journalists is examined. The research was conducted on the Czech newspapers MF DNES, Právo, Hospodářské noviny, Lidové noviny and E15 within one calendar year. The practical part uses quantitative analysis to describe the basic features of selected articles and answers questions of which companies use sustainability for promotion or which companies are connected to it, what the main subject of articles is or who the main actors are. Qualitative analysis using the method of grounded theory helps us to create the overall media image.
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