|
Media mix in the FMCG category - yoghurt products
Kraft, Zdeněk ; Postler, Milan (advisor) ; Smékal, Vít (referee)
This thesis inquires into media mix in the FMCG category, focusing on yoghurt products. The theoretical part describes the mediamarket entities and functioning, important media indicators, media research projects and monitoring projects of advertising expenditures. After the division of the media from a theoretical point of view comes a chapter exploring the markets of particular media types and their characteristics which results in the evaluation of their advantages and disadvantages in advertising communication. The final part analyzes the media mix and advertising spending over the whole Czech advertising market, the FMCG market and then yoghurt market comparing the communication of the major yoghurt manufacturers.
|
|
Civic activism and ICT : how media covered a convergence of social network Facebook and so called "Egg case" before 2009 election to European Parliament
Reifová, Mirka ; Švelch, Jaroslav (referee) ; Křeček, Jan (advisor)
The diploma thesis aims at analysing the image of new media pictured in traditional print and electronic media (radio and television), with detailed focus on civic activism and ICT. The theoretical part identifies several main differences between the "old" and "new" media, its users, the style of communication and engagement. It is devoted to selected theoretical concepts connected to online media, such as the network society and digital divide, electronic democracy and new public sphere, political communication and the potential of new media to engage citizens. The analytical part explores a particular case of civic activism initiated on the social network Facebook. The research shows how media covered a convergence of social network Facebook and so called "egg case" before 2009 election to European Parliament.
|
|
Approaches to public service media in the new media environment : case of Czech Republic
Davidová, Michaela ; Šmíd, Milan (referee) ; Švelch, Jaroslav (advisor)
The diploma thesis deals with the online media environment in the early 21st century, where various media platforms operate simultaneously and where ordinary users get better opportunity for representation. This study describes changing forms of the public sphere, which is recently developing into a networked public sphere. The thesis also explores the public service media, which are crucial mediators within the public sphere. Values and characteristics of the public service media changed in time. Qualitative research, executed on a group of online media, identifies the public service values. These values are compared and contrasted with the values of the online media, which could in future exercise the functions of the public service media. The objective of this study is to determine whether there is an alternative for the traditional public service media in the online environment.
|
| |
|
Painting as physical and gesticc Action. Gesture and flesliness in fine Art
Weberová, Sylvie ; Hůla, Zdenek (advisor) ; Bláha, Jaroslav (referee)
Univerzita Karlova v Praze Pedagogická fakulta Katedra výtvarné výchovy Diplomová práce MALBA JAKO FYZICKÁ, GESTICKÁ AKCE GESTO A TĚLESNOST VE VÝTVARNÉM UMĚNÍ Autorka: Sylvie Weberová Studijní obor: Výtvarná výchova pro ZŠ, SŠ, ZUŠ Magisterské studium, 5. ročník Vedoucí práce: doc. ak. mal. Zdeněk Hůla Konzultantka: doc. PhDr. Marie Fulková, Ph.D Duben 2012 Title: Painting as physical and gestic Action Gesture and flesliness in fine art Summary: This paper examines the gesture as a set of internal and external processes, which snaps into the world and which he also hit. The first part is devoted to definitions that make up the basic problems of my work. The second part presents the processes by which we gain knowledge and experience, a sensory perception and cognition of reality. The third part is devoted to thinking like an ever-permuting dynamic structure that integrates pre- vious and newly acquired knowledge upon which creates images (ideas) and concepts. Thought to share the images should be a medium. The choice of this medium is a gestu- re, which in this sense is given to the fourth part of the work. Didactic part, conceived as an art project exploring the expression and spontaneous gesture as a means of artistic expression. Art refers to the use of gestures as visual resource. Keywords: Expression, self...
|
|
Body image in TV commercials
Bednaříková, Jana ; Zamazalová, Marcela (advisor) ; Větrovský, Filip (referee)
Target of my final thesis is to explore elements of body image in TV commercials. In the thesis I focused on body image, marketing communication and advertisement. I tried to map what are people like in TV spots through content analysis. I did also analyze marketing research data of Market & Media & Lifestyle agency. I chose those data with due regard for perception of body image by consumers and I focused on TV advertisements issues.
|
|
A blip on the radar? Conceptualising the Czech Republic in the United States before and after the missile defence shift
Ouellette, Megan ; Weiss, Tomáš (advisor) ; Handl, Vladimír (referee)
Megan Ouellette Abstract Abstract This study constitutes an analysis of American conceptualizations of the Czech Republic as presented in presidential materials from 1989 to 2009 and American media reporting the cancellation of the Third Site of ballistic missile defence from 14-25 September 2009. It draws on the previous research offered by constructivist interpretations of international relations and the field of critical geopolitics to explore how, and for what purpose, certain American sources of geopolitical reasoning have portrayed the Czech Republic. By comparing and contrasting the ways in which the Czech Republic has been conceptualised in presidential materials over a period of twenty years and in media sources over a two-week period relative to a particular event, the study identifies trends and thematic (in)consistencies in American "mental maps" of the Czech Republic. It shows the extent to which media reporting on President Obama's ballistic missile defence policy shift recycled pre-existing conceptualizations of the Czech Republic broadcasted on the presidential level over the twenty years prior to the policy shift. The results of content analyses of each set of texts reveal that the Czech Republic holds specific symbolic and strategic value that ultimately points back to a particular...
|
|
The Media Image of the Centre Against Expulsions in Polish and Czech Daily Newspapers in the Years 2003 and 2004
Denková, Adéla ; Šafařík, Petr (advisor) ; Handl, Vladimír (referee)
Bachelor thesis "The Media Image of the Centre Against Expulsions in Polish and Czech Daily Newspapers in the Years 2003 and 2004" deals with a comparison of four Polish and Czech daily newspapers and their approach to the subject of the Centre Against Expulsion which is an institution initiated by the German Federation of Expellees. In the first part the thesis treats the circumstances leading to the creation of a foundation which is supposed to promote the idea of the Centre and describes the debate that was started about this issue. The merits of the thesis are based on a quantitative and qualitative analysis of the dailies Rzeczpospolita, Gazeta Wyborcza, Právo and Mladá fronta DNES. By this analysis the thesis monitors how much space the newspapers devoted to the topic, to which opinions they gave a chance to be heard and what was their attitude to the question. It also deals with the chosen lexis and other categories that can show the approach to the issue. On this basis the thesis compares the Polish and Czech newspapers. As the thesis presumes that media production is interacted with the society's concern about a certain topic, the authoress of this paper tries to relate the results of her research to the attitude of Polish and Czech society to the Centre Against Expulsions. She attempts to...
|
| |
|
The representation of gender of ICT professionals mediated by Czech daily MF Dnes and monthly magazine Elle in 1996 and 2002
Vostal, Bohumil ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
This thesis uses feminist theories and concepts of representation and stereotypes to examine the representation of gender of ICT professionals in two periodicals - a medium-sizes "Serious" newspaper Mladá fronta Dnes and a women's life-style magazine Elle. The main purpose of the thesis was to perform the first analysis of representation of ICT professionals in media in the Czech Republic. The gender issue in this field of media representation has never been explored before in the Czech Republic. The thesis incorporates results from the years 1996 (before the massive proliferation of the Internet in the Czech Republic) and 2002 (when the massive use of Internet has really taken off). It examines news and feature magazine texts, illustrations, photos and cartoons. Content-analysis results revealed a much greater proportion of males than females in both content and illustrations. The hypothesis that "field of ICT will be represented as a masculine domain - this the masculinities will prevail in field of ICT" was confirmed. At the same time, the research indicated that an analysis of a more diversified sample of earlier Czech and Czechoslovak media sources is necessary in order to provide a more complex view of representation of male and femal professionals in the ICT field. Further research could focus on the...
|
guest ::
