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Analysis of ICT tools supporting Social Learning
Brychta, Ondřej ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The objective of this bachelor thesis is to demonstrate interconnection of information and communication technologies with psychosocial aspect of the individual. The bachelor thesis is focused on ICT tools, which support social learning with their functions. In the beginning of theoretical part the concepts of social learning and socialization are described. The following describes the theories of social learning by their first protagonists. The thesis also describes the new media, provides a definition of the term social networks and presents their history and distribution. This is followed by an analysis of selected ICT tools, which support social learning. Graphic overview of the use of computers and the internet provides statistics of ČSÚ. At the end of theoretical part are reflected changes, that come with ICT tools. They are manifested in the way of communication and the possibility of appointing behavioral models from the virtual world. The practical part contains the results of the survey. The target group of this survey was primarily the younger generation, in which the personality of individual is still developing and that is why the use of this ICT tools has a significant impact on their social learning.

Analysis of the economic position of Czechoslovakia in COMECON
Schovánková, Klára ; Skřivan, Aleš (advisor) ; Soběhart, Radek (referee)
The main objective of this work is the analysis of the long-term impact of the ČSR's membership in the Comecon (The Council for Mutual Economic Assistance) on the Czechoslovak economy. The move from a market to a planned economy created fundamental change in the structure of both trade and production. The implementation of unrealistic production plans and dictates from the Soviet Union resulted in an economic crisis and severe disorder in the social system due to the lack of and possibility of personal consumption. This paper also deals with the analysis of the situation in foreign trade, and the overall economic position of Czechoslovakia among other Soviet satellites. The author also tried to evaluate the results of the planned economy on production and also it's place internationally in the division of labor. The intention is to highlight the differences between the official plans and the real results and impact on the Czechoslovak economy. This contrast is achieved by comparing archival sources and special literature. The major space in this work is dedicated to analysis of the automotive industry, the changes and the problems of this sector in the individual decades.

Vishva Hindu Parishad
Krejčík, Jiří ; Marková, Dagmar (referee) ; Vavroušková, Stanislava (advisor)
This thesis deals with the origin and growth of the Hindu organisation Vishva Hindu Parishad during the years 1964-1992 and its role in the Hindutva movement. It analyses its ideology, propaganda, activities and influence on the political development of the Republic of India. It mainly focuses on the VHP's transformation from the originally loose association of Hindu elites aimed at preserving and promoting Hindu dharma into a mass organisation with a huge impact on the Indian politics through mobilizing the Hindu society for the creation and promotion of a strong Hindu nation.

Product placement in the Czech cinematographic creative aktivity
Suková, Martina ; Boháček, Martin (advisor) ; Postler, Milan (referee)
The thesis deals with analysis of legal aspects of product placement and its impact on consumers. First, it explains the concept of product placement from a general point of view - its definition, classification, and the advantages and disadvantages that product placement represents. The main objective of this work is to identify all legislation that touches on the issues of the phenomenon of our times - product placement, defining the precise definition and its effect on the viewer in the role of consumers. Product placement is based on the directive of the European Parliament and Council Directive 2007/65/EC transposed into Czech law as "umístění produktu". The implementation is reflected in the "on-demand audiovisual media services Act" and also in the amendment of Act No 231/2001 Coll. The extent to which product placement is used and what types of products are most abundant in Czech films was identified on a sample of Czech cinematographic production. These results were then compared with the Audiovisuals from the United States. The questionnaire was implemented as the intention to assess what is the general awareness of Czech consumers about this marketing tool.

The influence of social networking to young people from the Vietnamese community in the Czech Republic
Nguyenová, Viet Trinh ; Hubinková, Zuzana (advisor) ; Landsingerová, Jitka (referee)
This thesis discusses the social media and its impact on the Vietnamese youth living in the Czech surrounding. Firstly, the author mainly deals with the topic of social media and their impact, especially the most popular one -Facebook. Secondly, she deals with the issue of Vietnamese living in the Czech republic and not to forget Confucianism, which has a tremendous influence on Vietnamese culture and mentality. Furthermore, she analyses the first generation of Vietnamese and their adaptation into the Czech culture, then second generation - young Vietnamese who were born in the Czech republic or moved here in their early ages. In the practical part the author examines the personal experiences both of the first and second generation Vietnamese living in the Czech republic based on the interviews. The author aimed to either confirm or disprove her theory of social media having a similar impact on the youngs as from the Czech republic, so from Vietnam. In the conclusion of this thesis, all findings are summed up and the author confirms her original assumption based on the outcomes from the interviews the theory, mentioned above is confirmed.

Noise, vibration and electromagnetic phenomena produced by semiconductor converters in traction vehicles
Budek, P. ; Chmelíček, M. ; Jehlička, Vladimír ; Škramlík, Jiří
Due to the recent employment of up-to-date control electronic and electromechanical devices in cars of City Mass Transportation, new problems arise concerning the dynamics, noise, and the radiation of electromagnetic fields. Their environmental impacts, however, have not been discussed sufficiently, so far.

Regulation of retailer-supplier relatiohships within the food chain
Mokrejšová, Veronika ; Zadražilová, Dana (advisor) ; Klosová, Anna (referee) ; Zeman, Jiří (referee) ; Vyhnálek, Petr (referee)
This thesis deals with retailer-supplier relationships within the food chain, and with possibilities of their regulation. The aim is to assess the effect of regulation of retailer-supplier relationship, through "Act on Significant Market Power and Abuse thereof" on particular food chain members, and eventually to propose an alternative solution of their regulation. The thesis states the following hypothesis: The Act on Significant Market Power does not change bargaining power between suppliers and retailers. The thesis is divided into five parts. The first of those defines the issue of retailer-supplier relationship, especially the so called "unfair practices". The mind-set of the European Commission which judges the unfairness of a practice, according to its impact on consumer, investment and competition is stressed. When comparing market shares and profit abilities, it is obvious that supplier sector is not disadvantaged in relation to retailing, however, there are cases of small and medium enterprises over which retailers can impose their bargaining power. Retroactive changes and excessive risk transfer on a business partner are then indicated as unfair, which is confirmed by microeconomic analysis. The second part maps means of regulation, through hard and soft law in the EU and its member states with focus on the Czech Republic, where the Act No. 395/2009 Coll., on Significant Market Power in the Sale of Agricultural and Food Products and Abuse thereof is applied. It is found that regulation within the EU is heterogeneous and the results of different regulatory mechanism in different countries differ. The third part talks about self-regulatory possibilities constituted by corporate social responsibility. The main solution of retailer-supplier relationships is represented by stakeholder dialogue, in which contractual parties look for the basis of their antagonistic positions (which are hidden in their interests and needs), and try to identify mutual needs and to create shared value. This approach increases the created value, which is advantageous for both partners, instead of redistributing the value to the benefit of the stronger partner. The fourth part presents the results of a survey conducted among retailers, retailer suppliers and farmers, their opinions about the Act on Significant Market Power, about changes caused by this Act and about particular unfair practices. It was realised that the Act does not help the suppliers very much, in that the bargaining position was improved only with a tiny part of the respondents, and the Act even did not fulfil the role of small and medium sized enterprises protection. The everyday practice of retailer-supplier relationships remains (after changing few legal formulations in the contracts) almost the same as it was before the Act came into force. The only considerable change is shortening the payment period to 30 days; however, there are suppliers that are not content about this provision. The farmers do not feel any consequences of the Act; retailers regard it as business barrier and excessive regulation. Thus, this part confirms the hypothesis. The final part of the thesis proposes a solution to this issue by engaging many stakeholders: the business partners (self-regulation), the State (regulation through general universal act), consumers, non-governmental organisations and media (generating demand for responsible behaviour of firms).

Cluster studies in molecular beams
Profant, Václav ; Kužel, Petr (referee) ; Dian, Juraj (advisor)
In the present work we study properties of clusters of small heteroatomic molecules with biological relevance by several experimental methods based on molecular beams. In the rst experiment structure and dynamics of size-selected charged pyrrole clusters have been studied by means of molecular beam scattering experiment. Small neutral P yn clusters were produced in Py/He expansions and larger mixed P ynArm clusters in Py/Ar expansions, and the scattering experiment with a secondary beam of He atoms was used to select the neutral clusters of dierent sizes. The complete size-selected fragmentation patterns for the neutral dimer to tetramer after an electron impact ionization at 70 eV from the measurements of the angular and velocity distributions at dierent fragment masses. In second experiment photolysis of size selected pyrrole, imidazole and pyrazole clusters has been investigated. Comparison with the photolysis of an isolated molecules and between studied systems has been made. Clusters were photolyzed at 243 and 193 nm and the kinetic energy distributions of the H-photofragments have been measured and analyzed. Finally the mass spectra of the fragments after multiphoton ionization have been measured. The signicant inuence of the cluster environment to the photolytic behavior was observed and discussed.

The offer of organic products and healthy diet in hotel accommodation
Bôriková, Michaela ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
The aim of the bachelor thesis is to analyze the offer of food and beverage services in selected upper market hotel facilities. The attention is focused on new nutritional trends. There was used a qualitative analysis in order to achieve the aim. It includes objective assessment of selected hotel facilities and their food and beverage servicies. The thesis also presents basic characteristics of the most important suppliers and producers of organic and healty products, which cooperate with hotels. The last part of the thesis evaluates the analysis of the offer of organic and healthy products. It also includes ananticipating future development in eating habits of clients and the impact on food and beverage services.

Causes of creation and impacts of conspiracy theories: a case study of the culture and the political environment of the USA
Scheiner, Miroslav ; Knotková, Vladimíra (advisor) ; Dubský, Zbyněk (referee)
Conspiracy theories make an impression of irrational constructs. Their origin and essence, however, have a highly rational explanation. Understanding conspiracy as a major motive force of the key historical events has its roots in a natural human perception of the world order. Such a view of reality is particularly widespread in the U.S. This thesis uses its example to identify sources of conspiracy beliefs stemming from culture, political environment and influence of new medias. The thesis also examines impacts of conspiracy theories in the U.S. It does so by pointing out their capability of determining players' actions, undermining the american government's activities, manipulating public opinion and instigating violence.