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Holiday 2011
Tuček, Milan
In September 2011 CVVM gave to its respondents a series of questions focused on their holiday and spending of holydays in general.
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Research October 1947 III. ÚVVM: Gatherings, comprehensive schools, private and public schools, pedicure, holiday. B 63, B 63
Ústav pro výzkum veřejného mínění
Research was initiated by the Czech public welfare, Ministry of Education, national corporation Baťa and Institution of tourism. Questions deal with contributions to gatherings, formation of comprehensive schools, nationalization of education and preservation of private schools, pedicure and spending holidays.
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Active holiday in the Austrian Alps - Marketing projekt of utilization pension Appartements Auf Wind
Lišková, Magdalena ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
3 Title: Active holiday in the Austrian Alps - Marketing project of utilization pension Appartemens Auf Wind Goals: This work suggests one of the possibilities, how to deal with critical months in pension Appartements Auf Wind. It includes the creation of four trips of active holiday in the Stubai, where the guest house is located. Each trip is designed to make use of the maximum capacity of the house and was able to cover all monthly costs of landlord. Methods: Situation analysis, SWOT analysis. Results: Performed a detailed analysis of the current situation of the pension, discussed the shortcomings of the current state pension and designed four thematic tours to increase clients' pension and pension cover. Keywords: Tourism, programming, marketing mix, pricing.
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The Franconian Switzerland as a destination for an activ holiday with focus on sports activity, spa and wellness
Vajnlichová, Hana ; Šafránek, Jiří (referee) ; Navrátilová, Miroslava (advisor)
Title: The Franconian Switzerland as a destination for an active holiday with focus on sports activity, spa and wellness Aims of the thesis: To analyze the Franconian Switzerland from tourism point of view and create convenient programms for active holiday for different target groups. Characterize and recommend important places and sights for visitors of this area. Methods: In the thesis was used the descriptive method, which evaluate present conditions of Franconian Switzerland from the tourism point of view. Results: Affirm conjectures about suitability of this area for tourism. On this basis programms of active holiday for many target groups with wide spectrum of sports, culture, spa and wellness are created. Key words: Tourism, services, active holiday, sports activity, spa, wellness, Upper Franconia, Franconian Switzerland.
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Have fun as "then" - What we should know about communism but are afraid to ask
Bzenecká, Lucie ; Abu Ghosh, Yasar (advisor) ; Pullmann, Michal (referee)
This thesis is based on my stay at a retro "ROH recreation - holidays in Tatras as 'then'" organized and provided by one Czech travel agency whose major customers are elderly people. The thesis focuses especially on the motivation of these people to buy such a product, and describes how they spend a holiday like that. This detailed description is an extremely important starting point for clarifying the phenomenon known as nostalgia, which is also in relation to post-communist countries referred to as 'ostalgia". Using the concepts of social memory I show that next to the officially accepted version of history there is a large number of alternative and often contradictory "memories" based on small personal histories of everyday life, which do not include Communism as a political system, but "ordinary" life in the communist times. The main goal of my thesis is to try to find the answers to the question, whether that what the older generation misses is really the communist regime itself, or the sentence "it was better under communism" hides something completely different from mere identification with a particular political establishment. Key words: ROH recreation; communism; retro; nostalgia; social memory; habitus
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Holiday at the beginning of the 21st century. Comparison of the Czech Republic and Germany
Thöndlová, Gabriela ; Buriánek, Jiří (referee) ; Duffková, Jana (advisor)
This graduation thesis deals with holidays and compares the way how Czech and German people spend their holidays. The thesis is divided into two relatively separate parts: theoretical and empirical. The theoretical part deals with the definition of terms holiday (vacation), recreation, tourist trade and tourism and further it describes the development of leisure time and tourism and its scientific investigation. The definition of leisure time and working time is also very important. The next chapter contains the description ofthe holiday "procedure", which means . . . mainly the motivation ofthe travelers, planning of holiday, its fmancing and holiday itself, · further different (specific) kinds ofholiday and also the satisfaction with the holiday. The last chapter of the theoretical part deals with the environmental aspects of tourism and with the negative aspects ofholiday. The empirical part is based on data analysis of two researches: German research "Reiseanalyse" which was done by the agency "Forschungsgemeinschaft Urlaub und Reisen e.V." in the year 2002, and the Czech research which was done in the year 2003 by the agency STEMIMARK.. This part deals with the comparison ofthe way how Czech and German people spend their holidays at the beginning ofthe 21st century. Different aspects ofholidays are...
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