National Repository of Grey Literature 94 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Jewellery as a gift: sales talk as a tool of ethnographic analysis of gift-giving
Tomoryová, Veronika ; Abu Ghosh, Yasar (advisor) ; Sosna, Daniel (referee)
This thesis is based on research conducted in a luxury jewellery store in Prague, Czech Republic. Based on the conversations which take place between salespeople and customers when selecting gifts, it analyses the culture of gifting luxury material items in fulfilment of traditional social obligations such as the celebration of birthdays, Christmas or anniversaries. The thesis also examines to how luxury is conceived in the store, where employees' service and the company's marketing use the attributes of gift-giving to sell commodities. Specific examples demonstrate how commodities take on the properties of a gift in an effort to make the commodity exchange more personal and thus more profitable. In the jewellery store, a hybridization of the gift and the commodity takes place, actively created by the salespeople and the marketing of the manufacturer, but also by the customers themselves. Examples of conversations during gift selection provide insight into the social, economic and personal dimensions of gift-giving, as well as the typology of the nature of the gift, the occasion for the gift-giving and the relationship between donor and recipient. Keywords gift economy, gift, commodity, consumer research, marketing
Damnatio memoriae - World War II Monuments in Croatia
Dukić, Predrag ; Abu Ghosh, Yasar (advisor) ; Novotná, Hedvika (referee)
In my work, I focus on the removal and demolition of monuments by partisans and the fight against fascism during the Second World War. This phenomenon has been occurring in Croatia in various waves with changing intensity since the 1990s. My work is based on repeated visits and field research that I conducted in Croatia. The empirical part of the work consists of narrative episodic interviews and unobtrusive observation of commemorative ceremonies. I examined how narrators explain their attitudes towards monuments as symbols of a particular societal view of the past. In my work, I drew from Maurice Halbwachs's theory of the social origins of memory and other theoretical concepts related to his work. I was interested in the mechanisms of creating, maintaining, and transferring social memory from generation to generation. I show the existence of multiple perspectives in viewing the past and examine the impact of this multiplicity of perspectives on relationships in Croatian society. Keywords: collective memory, commemoration, identity, memory sites, monuments, remembering, social justice.
Life After the Bin: Used clothing between gift, commodity, raw material and waste
Sedláčková, Markéta ; Abu Ghosh, Yasar (advisor) ; Zandlová, Markéta (referee)
This thesis explores different lives of used clothing donated into charity clothing bins. Multi-sited ethnographic research makes visible the diverse lives of the collected material that vary substantially depending on the type of organization and the scale of their work, ranging from small non-profit organizations to large-scale recycling companies. The key practice is sorting which separates heterogeneous materiality into specific categories and transforms discards into gifts, commodities, materials for recycling or waste. However, these categories are far from being fixed or clear-cut, rather the value of the collected postconsumer material is continually being negotiated and is shifting dependent on the context. Key words: second hand clothing, waste, materiality, bin, recycling, value, sorting, gift, commodity
Cultural and economic influence from the Czech Republic operating in the Romanian Banat
Blahota, Kryštof ; Zandlová, Markéta (advisor) ; Abu Ghosh, Yasar (referee)
This thesis addresses the cultural and economic influence that the Czech Republic has on the Czech village Eibenthal, located in the Romanian Banat region. My research focuses on the economic activities and strategies in Eibenthal and looks at who participates and who create them. At the same time, my research is concerned with how the economic processes in question transform the whole village and it's inhabitants and how the regional population approaches the processes and the main economic actors that create this impact. I look at the terrain of the thesis through the key concept of post-socialism, shaped by the continuous process of transformation of institutions and practices that gradually evolve from the "valley" of socialism (Hann 2002). The thesis focuses primarily on the compatriots and the village as such - how it is transformed and what connections occur in relation to the major economic actors in thearea, Kluci z Banátu, who approach the village and all their projects as "an Eibenthal project". This not only transforms life in the village, but also affects traditional regional practices. Key words: economic influence, transformations, post-socialism, Eibenthal, Kluci z Banatu
Ecology of walls: Ethnography of Belgrade murals
Miličičová, Jolana ; Klepal, Jaroslav (advisor) ; Abu Ghosh, Yasar (referee)
Nowadays, many of Belgrade's walls form an imaginary gallery of large-scale street paintings: murals. This thesis builds on an argument that in order to understand this phenomenon, it is important to go beyond its visual and aesthetic qualities. Instead it approaches murals as complex entities that shape and reflect life and events in a given urban space and Serbian society undergoing post-war, post-socialist and neoliberal transformations. With a help of a metaphor "ecology of walls", this thesis aims to show that murals can also be seen as a kind of "organisms" which have their own socio-material life and agency, and are closely intertwined with the "ecosystem" of the capital city and Serbian society as a whole. This "ecological" perspective allows to think about the issue holistically. That is, as an intersection of actions and events involving walls and facades, creators and passers-by, local moods and global politics. Keywords: Murals, street art, ecology, materiality, urban space, Serbia
Exchange, Trade, Debt: Ethnography of Fringe Economies
Rádl, Michael ; Abu Ghosh, Yasar (advisor) ; Buzalka, Juraj (referee) ; Fotta, Martin (referee)
In my dissertation thesis, I focus on the area of trade, which is referred to as "fringe economics". Using the example of bazaar and pawnshop, my aim is to show the economic and social significance of the fringe economy for groups of economically or socially disadvantaged customers who share similar socio-economic status, which in turn implies certain lifestyle and way of forming and understanding values, and some unwritten norms. I am particularly interested in pawn broking, where I focus on issues related to negotiating the terms of a pawn loan. I describe the expectations with which people come to the pawnshop, how they negotiate the terms of the transactions and what strategies they use in doing so. The basic research method is a combination of participant observation and informal interviews. Given my long experience as a bazaar owner, reconstructing my own memories is also an important method. The analysis of the interactions and processes that take place in bazaar-pawnshop is an important step towards fulfilling the main aim, which is explaining the social role of this type of fringe economy. In particular, I focus on the question of how groups of economically disadvantaged or marginalized customers perceive the pawnshop and how they have incorporated it into their lifestyles. The results of...
Caught in the net
Tomešová, Karolína ; Stöckelová, Tereza (advisor) ; Abu Ghosh, Yasar (referee)
1 ABSTRACT The work is devoted to the online communication of children and adolescents aged 11-17 from the perspective of their parents. 11 interviews with parents were conducted, which were subjected to a critical discursive analysis. The documentary film V síti (2020) directed by Barbora Chalupová and Vít Klusák, which deals with the abuse of children on the Internet and the moral panic it has already caused, is used as a stepping stone for the investigation. The concept of online public, which the work uses, follows the work of Benedict Anderson (definition of public) and Jürgen Habermas (concept of public) and danah boyd (online public); the concept of identity in the online environment is then inspired by the work of Pierre Bourdieu (distinction, judgement of taste) and Erving Goffman (masks, roles, controlled creation of an impression). For the analysis of parental strategies based on supervision or trust, the work uses the writings of Michel Foucault, and for parental stereotypes, which include dependence on modern technologies and computer literacy, the concepts of danah boyd and Granville Stanley Hall. Although parents show efforts to trust their offspring, the control mode usually wins out. Keywords critical discursive analysis, moral panic, internet, adolescence

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